¶ Open to Work and Unemployed?: A Social Media Challenge
Welcome to Swing that Cake. I am Martin Lindesco and today I will start this series on LinkedIn and probably have a title with Open to Work. That's the circle that you could around your profile picture to this green background and white text Open to work. And that's a hashtag also that you could add to LinkedIn and probably other places on
social media. And I have some thoughts, reflections, ideas about that and I will include some links there from LinkedIn and also maybe some thoughts about it, posts, reviews, should you have it, should you not. I'm doing it for the record, more for a test to see how it's working. Anyway, LinkedIn is a great tool, but it could be so called square in a round peg, whatever you call it.
So how could you fit? If you have lots of freelancing gigs, you're self employed, solopreneur, you don't have that employer per se, or maybe they're not on LinkedIn. How do you do your CV, resume and the link there? And if you're open to work,
how would that look? And one post that I saw was that you should do it more privately and others, of course LinkedIn see it as an opportunity also that it will attract maybe HR people, recruitment firms, headhunters, etc. And it's a business also for LinkedIn so they have probably some data mining or collecting their information about how many have this hashtag personally as may have been have been in interrelate chat hashtag on Twitter and others. And I think Instagram is pretty good
at it. Also LinkedIn I think has something to work on there regarding hashtag and it would be interesting to hear if I have publicly talked about it, how they use the hashtags, how easy it is to search and to save it or bookmark it and what you could use it for. Because hashtag byte on Twitter in a way was a mistake or it developed naturally by users and it was as I said as an interrelated chat, as a sign for the different rooms with different topic. So that's something to think about.
Anyway, I will also link to an episode that I did when I started this programme, job searching programme at this trade academy in Gothenburg, Sweden. And when I did a post and episode on Tea Party Media called Open to work and unemployable at the same time. So I will include that in the show notes and it's a bit cheeky and standing out, I think, and. And to be unployable, that was this Mr. Blogger himself and it was. I will include that the link to that service, it was
a site called Unployable. And that guy who had this copy blogger site and blog and he wrote about that how to be a freelancer, a geek, being a part of a gig economy and entrepreneur online and created that wording or concept of being unemployable, that is not a negative thing. So but also the signal if you have this hashtag. And I written. I mostly write in and I will take that as a separate episode.
¶ How many profiles could you have on LinkedIn?
How many profiles could you have on LinkedIn? According to the rules, it's only one. And I started a long time ago writing in English and I still using that why I'm talking here on my second language English because it's big reach, an audience, bigger audience. And I feel as an American in spirit. So I want to practise on my English also both British English, Queen's English and now King's English and American English. So I used this in English, but now I have also added language
Swedish language, Svenska. And because you can't have several profiles, you could have one for your company and so on, but only one similar to Facebook, you have to have one personal account and then you could create other groups and business accounts and so on, but then you could have it translated or you could have a Swedish version. So I was building that. So I I'm open for input, feedback, instructions, suggestions, help guides how to build that. And I will probably rebuild
my LinkedIn profile in a way. I have interviewed at the book fair experts that have written book about how to write a CV and others in Sweden. And there are in my contact or in my network on LinkedIn you know the expression six degrees of separation. Several experts on LinkedIn on how I use it in a successful way.
So I will also include when I searched on podcast and the co founder Reid Hoffman and he had been interviewed at his show on the show Diary of a CEO with Steven Bartlett that in a way got me going with this new podcast, this challenge on 90 day that I will continue for five months until the end of this year every day doing a documentary talking about my job search and whatnot regarding gig economy, swing that
gig and other things. Also related as my expertise and skills and knowledge regarding podcasting and new media. So he was a guest there. And I will include the link that Stephen Bartlett said who will be my next guest and how popular it was popular request that Reid Hoffman suggests there. And also a contact on LinkedIn suggested that when I wrote a post I often try to do it once a week and I Have an idea about that that I call that how to do it manageable to
create content on the Internet and social media. Once a week you could do something on the different platform that you pick and choose. Then of course you could concentrate on one. I know some are only on LinkedIn. I can't be only on LinkedIn. But if you pick that, that's okay. But if you want to be on different platforms, different channels and then also think about how could you be a part of a new alternative that is proactive and supportive of a content creator.
And that's why I'm one of the advisors of the new service called Veo Value each other. So anyway, that is the show there on Stephen Bartlett dire of SEO and interview with co founder Reid Hoffman. And I will also link to his own show with the as with a co host and it's called Possible.
¶ A short introduction to LinkedIn
So that's for now. And as this ending thought, when I have done some posts there in Swedish and English and had that hashtag open to work a minute later, automatically I got somebody that reposted my post and wanted to contact me in touch and we contact on LinkedIn and I looked at the profile and it looked a bit, how should I say, strange, sketchy. Is it real or is it a robot or is it auto generated? And why reach out and why repost? What's.
Why are they doing this? That are subscribing following this hashtag open to work. And what is LinkedIn doing about it in order to get it in a happy place, in a clean place, in a safe place. Because again, where should you spend your time and attention and what do you get for it? Nothing. There ain't no such thing as a free lunch. And you could have a Premium account on LinkedIn and I tested it for
a month. If somebody else will give me a reason on the return on investment, how I could get new gigs, develop my career, how I could be in touch with other podcasts or whatnot. Maybe I will invest in LinkedIn but I have some personal thoughts about how they try to get you on this service and how they reach out to you, inboxing you and do they listen to the user? That's a question, something to think about.
And how could they improve it are still successful. LinkedIn have done plenty of successful acquisitions. For example, this Service that was PowerPoint or it's like slide presentations that bought that service and they have. How do you say education platform. Also they had a mail plugin programme for Gmail that you could find find emails on LinkedIn and so on that I liked.
And I really liked the LinkedIn's laboratory that they had that you could visually see your network and it automatically did like a cluster or different colours with different networks, but you had different connections and these six degrees of separation, how you have different interests, areas and so on. I like that. But it's new more but now days with AI that should be really possible to compile
and generate and populate with. So maybe LinkedIn, maybe you could get that thing again with map, visual map as a cluster that you could see in front of you of your whole network. Of course, if it. If you have a really big network, it could be hard to get everything in one page. If you're a smaller network, then it's hard to graph this. But that's something to think about and develop. And what do you think about LinkedIn? Do you like this?
That you could hire. You could also have that purple thing that you are hiring and that's a signal also and is open to work. And maybe should it be a third one? I'm open for a gig because it is a work, but it's something between searching for a job and having an employment, I think. And if you're using what I'm doing a service called in Swedish, it's eagenanstelled. So it's this gig or freelancing service. So you use
a company for invoicing. So in a way you are employed by them because they are sending the invoice, but you are finding the gig and the jobs and tasks yourself because you have a contact. And then you could send an invoice and they take a cut of invoice amount, but then taking care of everything, like the taxes and then pay out the net to you as an employee, you could say, so that's what you have and so everything is taken care of. You don't have to do the accounting and whatnot.
So now I've been babbling a bit again and talking about time, but that was a short introduction in a way for this LinkedIn series. And what do you want me to cover and how do you use LinkedIn in order to get that next gig? So with that I say cheerio, bye for now and talk soon.
