In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, MaryRuth Organics, Bloom, and Arrae, he shares a clear three-part framework: build a critical mass of organic content, prioritize status signaling over pure utility, and skate to where the puck is going with product expansions. Whether you're starting out or scaling up, this episode offers a tactical roadmap for long-term success. As always, appreciate...
Jul 08, 2025•34 min•Season 1Ep. 86
Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony’s Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for A...
Jun 30, 2025•33 min•Season 1Ep. 85
Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, and his move into physical products. From growing on socials to balancing value with monetization, Zach shares the mindset and tactics behind his success. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address b...
Jun 24, 2025•49 min•Season 1Ep. 84
In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the Tik Tok algorithm pushes live videos. Throughout the episode, you’ll discover what this means for collectibles, outreach, and brand building. Plus, Brian shares his AI playbook for scalable AI UGC. As always, appreciate you all listening, and don't forget to leave us a review and submit your questio...
Jun 17, 2025•31 min•Season 1Ep. 83
Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. They explore using movie-style storytelling, setting, and character design to build emotional connection and brand depth. Aside from some stories about dropshipping and eating ribs, this episode shows how to move beyond selling a product and start creating a universe for your brand. As always, appreciate you all listening, and don't forget to leave us ...
Jun 10, 2025•38 min•Season 1Ep. 82
In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From the activation to the powerful storytelling, BPN set a new standard. Alex unpacks the strategies that made it all click, and shows you how to apply the same tactics to grow your own content and brand. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. ...
Jun 03, 2025•18 min•Season 1Ep. 81
World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand’s voice, and build something people actually care about. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Br...
Jun 03, 2025•1 hr 4 min•Season 1Ep. 80
Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they reveal what it takes to position a product as premium. Plus, lessons from Europe and the power going out make this a unique, must-listen episode. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you...
May 20, 2025•36 min•Season 1Ep. 79
In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but the insights are relevant for any brand – big or small, product-based or service-driven, startup or established company, etc. Thanks for tuning in, and we’ll see you in the next episode! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next...
May 13, 2025•27 min•Season 1Ep. 78
CHAPTERS 00:00 - Intro & Outrageous Hooks 3:29 - Athletes & Celebs Marketability 7:29 - Utilizing Captions in Content 8:45 - Athletes Content Potential 11:31 - Foreshadowing, First Shot, Caption 14:00 - Long-Form Captions 15:48 - Bryson DeChambeau’s YouTube 18:17 - Power of Quantitative Comparison 19:59 - Copy & Script Writing 22:15 - Psychology and Buying 25:32 - Recreating YT Hooks 27:55 - Jenny Hoyos’ Power Words 29:31 - Ads in the 1800s 33:44 - Repetition in Writing 37:10 - Endno...
Apr 29, 2025•41 min•Season 1Ep. 77
Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck Mason to the elegance of The Ritz Paris, they explore brands that nail mood-driven content. Instead of pushing a product, these brands create a vibe people want to be part of. Tune in to hear how mood boards can help you craft desire, not just demand. As always, appreciate you all listening, and don...
Apr 22, 2025•29 min•Season 1Ep. 76
CHAPTERS: 00:00 - Alex’s Follower Goals 3:00 - Plan to Achieve 500k Followers 7:19 - Day In the Life Content 10:35 - Brian & Alex Beef 12:18 - Missing a Hype Window 15:29 - Alex’s Content Diversification 21:42 - How Brian Would Achieve 500k 27:25 - Routes of a Personal Brand 28:00 - Creating Your Own Market 31:16 - Consistency 35:44 - Info Marketing DESCRIPTION In this episode, Alex and Brian reveal their social media goals and break down the types of content you can create to reach your own...
Apr 15, 2025•42 min•Season 1Ep. 75
We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy! As always, appreciate you all listening, and don't forget to leave us a review and submit yo...
Apr 08, 2025•39 min•Season 1Ep. 74
Get everything you need to create Founder-Led Content that helps get eyeballs on your brand. Alex & Brian deep dive the strategies of several top brands like ChunkFit, Bad Hambres and more to identify frameworks you can use to go viral telling your story. Stick around til the end to hear about upcoming events and giveaways for true fans of Sweat Equity. Hope y'all enjoy! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Bria...
Apr 02, 2025•32 min•Season 1Ep. 70
In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And man...
Apr 02, 2025•35 min•Season 1Ep. 68
Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for A...
Apr 02, 2025•34 min•Season 1Ep. 71
We’re taking a deep dive into the world of thought leadership and how brands can position themselves as experts in their field. Throughout the episode, we share insights on growing your total addressable market, the power of interest graphs, positioning yourself as a thought leader, and much more. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE...
Apr 02, 2025•37 min•Season 1Ep. 69
In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment! As always, appreciate you all listening, and don't forget to leave us a review and submit your...
Apr 02, 2025•36 min•Season 1Ep. 72
Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And ...
Feb 18, 2025•31 min•Season 1Ep. 67
Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in second...
Feb 11, 2025•30 min•Season 1Ep. 66
If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza. Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content crea...
Feb 04, 2025•53 min•Season 1Ep. 65
In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse. We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals. Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration. 📱Follow Us On Social: -------------------- Instagram Alex...
Jan 28, 2025•46 min•Season 1Ep. 64
How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable ...
Jan 21, 2025•40 min•Season 1Ep. 63
Want to build a premium brand that people are willing to pay more for? Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy! Here’s 5 things you ca...
Jan 14, 2025•47 min•Season 1Ep. 62
2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio: ● Scale content ...
Jan 07, 2025•54 min•Season 1Ep. 61
2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies. From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss th...
Dec 31, 2024•49 min•Season 1Ep. 60
In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests ar...
Dec 24, 2024•25 min•Season 1Ep. 59
Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands. Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale conte...
Dec 17, 2024•44 min•Season 1Ep. 58
Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success. Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand. Stay ahead of the curve as we explore 2025 trends and the rise of maximal...
Dec 10, 2024•1 hr 9 min•Season 1Ep. 57
In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing. We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-...
Dec 03, 2024•31 min•Season 1Ep. 56
