Sustainable Photography - podcast cover

Sustainable Photography

Ingvild Kolnesingvildkolnes.com
Empowerment and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
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Episodes

110. The inside scoop on working with high-end clients with Elizabeth Solaru

Baking and photography might appear worlds apart, but in some ways, they share many similarities - especially when it comes to dealing with high-end clients. Enter Elizabeth Solaru, a luxury cake designer with much to share about working with high-end clients that you can apply to your own field. Check out the full show notes What Elizabeth wants you to know You need an understanding of the different types of luxury clients, their buying psychology and how to change your mindset to serve this se...

Jan 02, 202448 min

109. The value of your photography service: Beyond time and expenses

As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it's important to consider these factors, they shouldn't be the sole basis for justifying our value to clients. Let's explore the true value of your photography and how to communicate it effectively. We'll go beyond the numbers and look into the emotions and experiences you provide. So, let's dive in and discover the key to unlocking your worth as a p...

Dec 26, 202311 min

108. Strategic branding with Emily Foster

Having an effective brand is about more than it being beautiful – it’s also about being very strategic. My guest of the day, Emily Foster, and I also agree that branding is essential to having a successful website. Check out the full show notes Connect with Emily Instagram Elevated website checklist Want more? Ingvild Kolnes...

Dec 19, 202343 min

107. Take Care of Your Mental Health in the Dark Season

As we navigate through the dark season, it's important to prioritize our mental well-being and practice self-care. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group...

Dec 12, 20238 min

106. Mastering the Art of Effective Client Communication and Dealing with Ghosting with Carolyn Kulb

In the world of business, effective client communication plays a pivotal role in building trust, nurturing relationships, and securing deals. Carolyn Kulb, a seasoned wedding and event florist, shares her insights on how to master the art of communication, automate your processes, and deal with the frustrating phenomenon known as "ghosting" in this enlightening conversation. Check out the full show notes Connect with Carolyn Instagram Freebie with 10 Gentle Sales Emails Want more? Ingvild Kolnes...

Dec 05, 202341 min

105. The deal with discounts

Find out why you have an urge to give discounts and how to stop yourself from giving away money. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the course '5 sales in 5 days' Follow me on Instagram Join the Facebook group...

Nov 28, 202323 min

104. About lifestyle and documentary photography with Jen Joseph

Together with Jen Joseph, a talented lifestyle and documentary photographer, we delve into the world of capturing authentic moments in family photography. Jen shares her journey, and her passion for photographing families in their natural environment. She also offers valuable insights into her approach and tips for aspiring photographers. Check out the full show notes Connect with Jen Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for ...

Nov 21, 202347 min

103. What do you want for next year?

Let’s talk about the importance of setting goals, overcoming challenges, and investing in growth. Learn the 7 pieces of a sustainable business Episode 53 Reflecting on Goals: This is a perfect time for introspection and goal-setting. As we approach the end of the year, it’s important to set intentions for 2024. What do you want...

Nov 14, 202316 min

102. Achieving Success in Photography: A mentor call with fine art photographer Stine Bachmann

Photography, like many creative professions, comes with its own set of challenges and uncertainties. Whether you're a seasoned photographer or just starting your photography business, you've likely come across questions about pricing, branding, and connecting with your dream clients. Listen in on this mentor call with photographer Stine Bachmann as we talk about how to overcome these challenges. Check out the full show notes Connect with Stine Instagram Website Want more? Ingvild Kolnes is the h...

Nov 07, 202345 min

101. 4 tips that can get you through the hard times

Right now times are hard, but there is something you can do - if you want to. These are often the times that can make or break a business. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Book a discovery call Follow me on Instagram Join the Facebook group...

Oct 31, 202314 min

100. Understand the branding process and why you need a visual identity with Danielle Garber

In the world of photography, capturing beautiful moments and creating stunning visuals is just one part of the equation. To build a successful photography business, you also need to understand the importance of professional branding. I recently had the opportunity to chat with Danielle Garber, a branding expert, who you might remember from episode 4 and she shared some valuable insights into how branding can make a significant difference in a photographer's career. Check out the full show notes ...

Oct 24, 20231 hr 4 min

99. Invest in education to avoid mistakes

Let's go over something that can transform your photography business – investing in education. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the live workshop series Follow me on Instagram Join the Facebook group...

Oct 17, 20237 min

98. Increase your revenue with in-person sales with Luci Dumas

Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we'll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let's explore the wisdom she's shared over her journey. Check out the full show notes What Luci wants you to know ...

Oct 10, 202357 min

97. Feeling uninspired? Is it time to rediscover your niche?

Feeling a bit uninspired lately? It happens to the best of us. Sometimes, you might feel like what you're doing just doesn't quite fit anymore. That's normal too. Here's some insight on how to rediscover yourself and find your photography niche. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook gr...

Oct 03, 202314 min

96. Powerful marketing strategy for elopement photographers with Heather Anderson

Elopement photography is a unique niche within the photography industry, and mastering marketing strategies tailored to it can be a game-changer for your business. To shed light on effective marketing tactics for elopement photographers, I wanted to talk with Heather Anderson, an experienced elopement photographer and marketing coach. Check out the full show notes What Heather wants you to know Pricing is not arbitrary but rather it should be best on a repeatable formula that will influence all ...

Sep 26, 202343 min

95. Unleash Your Potential: Overcoming Self-Doubt and Achieve More in Your Photography Business

In this episode, we're diving into an important topic for photographers: how to overcome self-doubt and harness your full potential in your photography business. Self-doubt is a common obstacle that often leads us to play small, but it's time to break free from its grip and start believing in yourself. In this episode, we'll explore strategies to conquer self-doubt, set clear goals, and invest wisely in your business. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Su...

Sep 19, 202317 min

94. Clone your dream clients with Heidi Thompson

Are you tired of trying to appeal to everyone and feeling like your marketing efforts are falling flat? Do you want to focus on working with clients who truly resonate with your style and approach? If so, you're in the right place. In this three-part conversation with Heidi Thompson, founder of Evolve Your Wedding Business, we delve into the process of identifying and attracting your ideal photography clients to build a sustainable business. Check out the full show notes What Heidi wants you to ...

Sep 12, 202345 min

93. Creating balance in your life and business

For most of us, work can take too much from us. And the idea of designing your business to fit around your life seems impossible. There’s always more to do. In this episode, we’ll talk more about what you can do to feel less overwhelmed. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program . This ...

Sep 05, 20236 min

92. Pricing strategy for photographers with Catherine Guidry

Pricing is a tricky topic! Especially as a photographer when there are so many factors. In this in-depth interview, we dive deep into the world of pricing and building a sustainable photography business with Catherine Guidry, a renowned wedding and portrait photographer. Check out the full show notes What Heather wants you to know Pricing is not arbitrary but rather should be best on a repeatable formula that will influence all aspects of the business! Instagram Free Resources from Heather Websi...

Aug 29, 202347 min

[REPLAY] Improve your website and book more clients

Having a website for your photography business is common nowadays. It’s the most stress-free way of getting inquiries from potential clients. Your website can work for you and give your inquiries while you focus on other things in your photography business. Getting to the point where your website shows up in relevant searches is extremely valuable. This is where SEO comes in, to help your photography business more visible in Google searches. But for you to get inquiries, it’s not enough for you ...

Aug 22, 202312 min

[REPLAY] Succeed as an introvert photographer with Rachel Fugate

How to succeed as an introvert photographer? In this episode, Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn't need to change her personality as an introvert to be successful in her business and make six figures income. Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract the people who need what ...

Aug 15, 202351 min

[REPLAY] Avoid running your photography business as a charity

A lot of photographers feel guilty about charging for their services. Especially in certain situations like a single mom who wants photos of her children. Or a young couple getting married. Or that a newly started business owner needs photos for promotion. These kinds of customers are endless. And when you start giving in to them, your business gets unhealthy. In this episode, I want to encourage you to stop thinking about your business as a charity. Let's come up with some ideas of what you can...

Aug 08, 20239 min

[REPLAY] The importance of branding with Danielle Garber

What is branding and how to build your personal brand? In this episode, Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact, and importantly lead to profitable, sustainable businesses. She has many years of experience and has worked with great c...

Aug 01, 202358 min

[REPLAY] The value of higher prices

This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life. What we talk about in this episode: Why price for your needs and wants. How higher prices sustain the market. How low prices are hurting you. And everyone else. Why higher prices are a good thing for everyone around you. This is a replay of episode 19. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podca...

Jul 25, 202322 min

[BONUS] Learn pricing from Kristin Sweeting

I sometimes do things completely on impulse. Like when I joined Kristin Sweeting's mastermind two years ago. It just felt right and I signed up. It was SO worth it! Kristin has this lovely calm energy that I know you'll enjoy and also - she really knows her stuff. And now I get to introduce you to her view on pricing. I know you'll learn a ton from this! Oh, and we also talk about her study abroad trips in this episode. We're doing on together in Norway in September 2024 (come join us ), but she...

Jul 18, 202356 min

[REPLAY] Use your website to book dream clients

There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events. In all of these examples, you're relying on someone else and you don't own your own platform. This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU! In this episode you'll hear about: How Google works and what you can do to i...

Jul 11, 202313 min

91. How to work less and be more productive with Vikki Louise

In this episode of the Feminist Time, Productivity & Rest podcast, your host Vikki Louise welcomes you to explore the world of innovative time management systems and tools. Join Vikki, the UK’s leading Feminist Time, Productivity and Rest Coach, as she shares her expertise in solving time problems for individuals and organizations while maximizing productivity...

Jul 04, 202334 min

[REPLAY] Learn to stand out so you get booked

How to stand out from the crowd, so you get booked? If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen. Instead of competing only by the price, show your personality and your values. You’re more likely to get booked because of that. And you can charge more because you’re unique , instead of just another one. So booking more can look like more shoots, for more money or more of the right people. When you’re sh...

Jun 27, 202310 min

90. Effective marketing with Nicole den Harder

In this episode, Nicole den Harder shares her experiences and expertise in creating a strong online presence, connecting with clients, and nurturing relationships. Whether you're a wedding photographer, a newborn photographer, or a branding photographer, these strategies can help you attract the right clients and build a sustainable business. Nicole den Harder is a photographer from Holland specializing in personal brand, business, and product photography. She loves working with entrepreneurs wh...

Jun 20, 202337 min

89. Taking a break

This a follow-up to episodes 85 and 87 on creating sustainability. I'm taking you along on the journey and giving you some tips on how you can create space for what matters most to you. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program . This program is designed to give you the knowledge and to...

Jun 13, 20238 min
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