Sustainable Photography - podcast cover

Sustainable Photography

Ingvild Kolnesingvildkolnes.com
Empowerment and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
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Episodes

28. Empowering Women through Boudoir Photography with Ine Papatzacos

Boudoir photographer Ine Papatzacos wants to give women a safe space to embrace their bodies and express their sensuality. Listen in to hear about: The importance of a sustainable business and client experience Women empowerment and body positivity The roles values play in your brand Tips for making your business successful Find Ine Follow her on Instagram Ine offers listeners 50 % off a boudoir experience in her studio! Want more? Follow me on Instagram Join the Facebook group Learn more about ...

Apr 12, 202234 min

27. 6 reasons why you want to create a dream client profile

One of the most important things in your business is creating a dream client profile! In this episode you will hear about: How to figure out your dream client Why is it important to have a dream client What are the benefits of having a dream client profile For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program...

Apr 05, 202214 min

26. Letting yourself stand out as a photographer with Leslie Rodriguez

Leslie Rodriguez is a vibrant photographer who's not afraid to show her personality. I wanted to ask her about her views on standing out as a photographer and why she thinks it important. You don't want to miss this talk! For links and resources discussed in this show: Get to know Leslie on Instagram Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program...

Mar 29, 202248 min

25. How to deal with Imposter Syndrome?

This episode will talk about imposter syndrome. It's so common among creatives to feel like they're not good enough. Let's talk about common types of imposter syndrome and what you can do to feel better. What we talk about in this episode: What imposter syndrome is What imposter syndrome can lead to How you improve your imposter syndrome For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program...

Mar 22, 202211 min

24. How to outsource as a photographer with Jan Madigan

This episode will talk about outsourcing with online business manager and photographer Jen Madigan. She wants you to be excited about the idea of outsourcing and hopefully, it feels less intimidating after you've listened to this episode. What we talk about in this episode: Why you should outsource How to get started with outsourcing What to expect from outsourcing For links and resources discussed in this show: Get to know Jen on Instagram Follow me on Instagram Join the Facebook group Learn mo...

Mar 15, 202236 min

23. How to get the best testimonials

This episode will talk about the importance of testimonials and how you can get them and use them. What we talk about in this episode: Why reviews matter How you get them them How to use your reviews For links and resources discussed in this show: Get the $97 bundle Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program...

Mar 08, 20227 min

22. Self-care for photographers with Jen Wille

This episode will talk about self-care and the important role that plays in a sustainable photography business. Jen Wille is a Certified Professional Life Coach who helps women grow their passion work from the inside out by taking care of themselves first. What we talk about in this episode: What self care is How photographers can take better care of themselves What you can do right now to take better care of yourself For links and resources discussed in this show: Get to know Jen on Instagram F...

Mar 01, 202250 min

21. Why you should find your photography niche

Can narrowing your professional services help your business? It's hard to think that offering less can actually give you more success. But think about it. What if you spend all of your time marketing for, learning about, and gaining experience for your dream client? You become the person these clients seek out. They will want you for that niche service they're looking for. What is in this episode: What is a niche and how can it help you? Using a niche to simplify marketing. Building trust with a...

Feb 22, 202210 min

20. Let connection drive your creative business with Kristin Sweeting

How to shift with your business and brand when life changes? Sustainability looks different for everyone and changes as life moves and shifts. In this episode, we have special guest Kristin Sweeting, who is a wedding photographer and creative business coach. She values deep connection with her clients and the importance of running a sustainable business based on your personal values. In order to run a business that is aligned with you, you must make your own magic. Start making the moves to have...

Feb 15, 202243 min

19. The value of higher prices

This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life. What we talk about in this episode: Why to price for your needs and wants. How higher prices sustain the market. How low prices are hurting you. And everyone else. Why higher prices is a good thing for everyone around you. For links and resources discussed in this show: Book 1:1 mentoring Follow me on Instagram Join the Facebook group Learn more about the ...

Feb 08, 202221 min

18. Pricing photography for the long run with Kine Bakke

This episode will talk about pricing your photography in a way that makes you be able to stay in business for as long as you want to. What we talk about in this episode: How to price your services. How to build a portfolio without ruining the market. How to keep your business going in the long run. For links and resources discussed in this show: Sign up for the in-person workshop Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Kine wants you to...

Feb 01, 20221 hr 10 min

17. Another year with restrictions and cancellations?

In this episode, we're talking about the corona pandemic, as there are some things you should think about when it comes to preparing for possible restrictions and cancellations. What we talk about in this episode: How to work out your loss when someone wants to reschedule How to take care of your business going forward For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program...

Jan 25, 202211 min

16. How to get started as a photographer | Mentor call with new photographer

This episode will talk about building a profitable and sustainable photography business from the beginning of your career by taking the right steps. Whether you went to school or want to become your hobby and passion of photography into a profitable and sustainable business, this is the right place to start. In the beginning, everyone has many questions marks in their heads and concerns about how to start as a photographer. How much to charge, how to build a portfolio, how to get customers, buil...

Jan 18, 202252 min

15. Use your website to book dream clients

There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events. In all of these examples, you're relying on someone else and you don't own your own platform. This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU! In this episode you'll hear about: How Google works and what you can do to i...

Jan 11, 202213 min

14. Use Pinterest to get new clients on autopilot with Kate Wilkinson

Learn how to automate your marketing with Pinterest Automation is a huge time saver and Pinterest can bring to your website visitors and potential client leads on autopilot for months and years to come! The special guest of this episode is Kate Wilkinson a business coach and marketing mentor, Pinterest, and automation expert; her main message to you is that with some simple steps, it's possible to create a business that makes you money, even when you take a break. What we talk about in this epis...

Jan 04, 202254 min

13. How to set the right goals

How to set the right goals? Achieving goals could sometimes be challenging. And if you don't find out the best way to make a plan that works for you, you might never reach them. If you want to get things done, instead of just keeping them on your list, setting goals can really help you prioritize and focus on doing the right things and not just staying busy without a clear direction of where you are going. What we talk about in this episode: How to set goals that actually get you to a place you ...

Dec 28, 20219 min

12. Succeed as an introvert photographer with Rachel Fugate

How to succeed as an introvert photographer? In this episode, we have a special guest Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn't need to change her personality as an introvert to be successful in her business and make six figures income. Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract t...

Dec 21, 202151 min

11. Learn to stand out so you get booked

How to stand out from the crowd, so you get booked? If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen. Instead of competing only by the price, show your personality and your values, you’re more likely to get booked because of that. And you can charge more because you’re unique , instead of just another one. So booking more can look like more shoots, for more money or more of the right people. When you’re sh...

Dec 14, 202110 min

10. The value of education with Yvonne van Dalen

Why is it a good idea to actually pay for education? And how can you increase your income by investing in education? These days, many people will think about why they should pay for education if there are so many free online courses. The truth is that you can waste A LOT of time googling until the end of the time, just circling around the same instead of actually having a process and a line of learning. In this episode, we have a special guest Yvonne van Dalen, a Business Beast and Marketing Str...

Dec 07, 20211 hr 8 min

09. The power of your mind

Do you know how powerful your thoughts are? Your thoughts and mindset are some of the most important things to make it! Your thoughts and your beliefs determine what choices you make. We have become facts in our minds. But just like fake news can come across as truth, you can have beliefs that you start to think of as facts that you can’t do anything about. Your mindset can hold you back from success or push you towards it. In this episode, we will talk about how to get rid of negative thoughts ...

Nov 30, 202110 min

08. How to avoid being a starving artist with Yvonne van Dalen

Learn how to avoid falling into the 'starving artist trap' The special guest for this episode is Yvonne van Dalen. She is a Business Beast and Marketing Strategist and Founder of the Creatives’ Coach Academy, where she helps struggling creatives entrepreneurs and photographers worldwide turn their passion into a profitable business. In this episode, we talk about how sustainability is not built by working long hours and having late shifts; you will get sustainability by creating systems with a b...

Nov 23, 202156 min

07. Building a profitable business

How to build a profitable business? Being profitable is a key part of having a sustainable business. Common thoughts about increasing profit include selling more and rising prices. Both can be really good, but I want to talk about a couple of other things now in this episode. Paying yourself first and reducing expenses. Without profit and without paying yourself, you don’t really have a business. I made that BIG mistake in the beginning. Now I made a system, and I’ll know exactly how much I get ...

Nov 16, 202114 min

06. Creating balance with Jenna Henderson

How to create balance between work and personal life? In this episode, we have a special guest Jenna Henderson, a photographer and coach with more than 16 years of experience in the photography industry. She believes deeply in helping women confidently to create a business on their terms and having fun while doing it! In this episode, we will talk in-depth about creating balance between work and personal life, so you can enjoy your time off with your family and friends to recharge and be more cr...

Nov 09, 202148 min

05. Book more clients by creating an experience

How to book more clients by creating an experience? Taking beautiful photos is not enough to be a successful photographer anymore and you might think that the only solution to get more clients is reducing your prices. Instead of feeling that lowering your prices to compete for clients is the only way, consider creating an experience for your client. And focus on what you’re offering other than just a nice photo. That way you’re not just selling a nice photo. You’re giving them something MORE. Im...

Nov 02, 20219 min

04. The importance of branding with Danielle Garber

What is branding and how to build your personal brand? In this episode, we have a special guest Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact and importantly lead to profitable, sustainable businesses. She has many years of experience and ...

Oct 26, 202159 min

03. What is a sustainable business?

How can you have a sustainable business? In this episode, we will talk about what is a sustainable business and how you can create that sustainability without working 24/7 and burning out over time. My definition of a sustainable business is profitable and lasting. Instead of short-term wins that may give you something cool for your portfolio, for example, you want to make sure you’re doing things that matter. Both to yourself, and something that’s bigger than you. What we talk about in this epi...

Oct 26, 202113 min

02. Money confidence with Jillian Todd

How to reach your financial goals? In this episode, we have a special guest Jillian Todd who is a coach and virtual CFO services. We will help you uncover what’s holding you back and implement systems to scale your business and build wealth so that you can achieve those dreams in your heart. The first thing you should do to make a change and get money confidence is to look at your numbers and evaluate how you’re spending your money and learn to differentiate between what you want and what you NE...

Oct 26, 202140 min

01. Dealing with business as a creative

If you’re struggling in your business and want to grow and improve, it’s (most likely) not about your photography skills; it’s not because your portfolio is too small. It’s because of all the things you don’t want to deal with, such as marketing, emails, the financial plan of your business, or maintaining a website. But if you want to keep being a photographer, especially without having to depend on a day job, you have to do a bit of business stuff as well. In this episode, we will talk about ho...

Oct 26, 202110 min

Trailer on Sustainable Photography

When you got into photography you probably dreamed of photographing people every day. And then it turned out that most of the time you’re having to do all kinds of things that you don’t care about at all. Like marketing, emailing, setting up workflows and systems. You have to figure out what to charge and how you update your website. I want to help you so you can spend less time chasing down new clients, and more time doing the creative things you love. I want you to know that it is possible to ...

Oct 19, 20214 min
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