Step 4 of 7: Find a catalyst to build momentum and excitement
Episode description
I am a firm believer that we need a catalyst to accelerate the sustainable packaging movement!
More brands would spend money on sustainable packaging if they were inspired by the options.
Just earlier today, my finance showed me a plastic shopping bag from a top US retailer. The bag read: ‘Be fashion forward. Please recycle or reuse this bag!’
This is the status quo.
Now, you know by now I am not a fan of being a perfectionist and we should to follow Step 2 and take the available gains.
But I think the sustainable packaging industry as a whole needs a catalyst that is objectively good for the planet to build excitement and credibility around the idea of sustainable packaging. I think that hemp is a great candidate to be that catalyst.
In this episode, we talk about the need for a catalyst and why Contempo believes hemp packaging is the perfect catalyst.
Want to go from traditional packaging to sustainable packaging? Snap a photo of your traditional packaging and send it to [email protected] and the Contempo team will share up to 3 options to make it more sustainable!
Learn more about Contempo Specialty Packaging: