49. On a Holistic, Ambitious Flex Philosophy with Annie Auerbach

Today I’m joined by Annie Auerbach, an expert in cultural trends and co-founder of Starling, an agency which keeps brands relevant through understanding cultural change. She is also the author of “FLEX: reinventing work for a smarter, happier life,” which came out pre-pandemic, but is so relevant as we rethink our world and how we live today as we enter a new stage of the pandemic. Is it any wonder that Annie was on top of this trend? It wasn’t just because she tracks cultural trends; it’s also that she has been living, modeling, and championing a “flex” life for 20 years. 

In this conversation, Annie shares how living flexibly is ambitious and that now is the time to reimagine how we live our lives more flexibly to make it all more sustainable. She advocates to first look within to what you need now and then to think big and muster the courage to craft and ask for what you want. One of the things I love about Annie’s approach is that it is multi-faceted; flex is not one thing and not just about work. Rather, Annie shares how flex applies also to home, mind, body, and future and is really a holistic philosophy: “It should be about a more progressive way of living and a more progressive way of society working.” Listen in to learn more, and pick up Annie’s book. So good!

Thanks so much for putting your beautiful book into the world, Annie, and for sharing your insights with us and championing flex for us all!

Resources Mentioned

Starling Agency: https://starlingstrategy.co.uk/

Learn more about the book: https://www.harperacademic.com/book/9780063059641/flex/

Follow Annie on Twitter: https://twitter.com/annieauerbach

Follow Annie on Instagram: https://www.instagram.com/annie.auerbach/

Thanks for Listening!

If you liked this episode, please rate, review, and share the episode. Thank you so much!

Get show notes for this episode at https://sustainableambition.com/podcast

I’d love to hear what’s on your mind! Take the Sustainable Ambition Listener Survey: http://bit.ly/sapodcast-survey

Submit a question or comment for future episodes at podcast@SustainableAmbition.com

Get my curated bi-weekly Sustainable Ambition Forum newsletter. Sign up https://sustainableambition.com/subscribe