4. On Clarifying, Claiming, and Communicating Your Why with Rebecca Williams

Rebecca Williams, Story Coach, Executive Communications Coach, and a Brand Storyteller, joins me to discuss the importance of clarifying your story, claiming it, and then speaking your why.

For me this conversation goes to the root of the first pillar of Sustainable Ambition, Right Success, and aligning to your own personal reward, defining success on your terms. In this conversation, Rebecca shares how painful it can be to not have clarity about your purpose, your why, and how it can be uncomfortable following a path that just isn’t you. As she says, “Trying to fit into someone else’s narrative doesn't work.” But then when you find that clarity—knowing your purpose, values, and your genius—everything starts to align.

She also shares the power of story and how being a good storyteller is important for all of us to connect with others in many situations. Most importantly, I love this insight Rebecca shares about how story can impact our own fulfillment: “We have to see a bigger story for ourselves if we want to live fulfilled, purpose-driven lives.”

It’s a great conversation. Appreciate your honest sharing and teaching, Rebecca. Thank you!