Mega events vs sustainable impact

All industries need new, fresh ideas, particularly when it comes to balancing out core business objectives and social and environmental impact. Sport is no different.

That’s why students who spend time and effort producing research that goes some way to addressing this fundamental issue are so important. 

Karina Mukanovo, a PhD student at the University of Paris-Saclay, is one such individual, and on this week’s podcast she explores how major sports events could improve their sustainable impact. 

Episode #74 talking points:

– The role of government, and why it is crucial in facilitating sustainability legacies of sports events

– Where sustainable impact ends and greenwashing begins, and how events can avoid this

– Why hosting a sports event in two or more nations could increase the chances of a positive legacy