Launching a sport and sustainability start-up

Covid-19 has had a devastating effect on several elements of public life, the job market included, with so many people being made redundant and businesses closing down.

So it’s a nice change of pace to hear a story about someone who has recently started a new venture that is thriving. Particularly when that new venture brings together sustainability and sport.

Vanessa Nord has done exactly that, and in a short space of time has brought sustainability to the forefront of the mind of organisations like FC Bayern Munich and the German Boxing Association.

She has also created a networking group of some of the German sports industry’s most forward-thinking minds, called Project C, to discuss and find solutions to some of the sector’s most prominent issues.

During the episode, Vanessa explains:

• Why the time was right to launch a sport and sustainability start-up
• How her work caught the attention of sports brands like FC Bayern Munich
• What her sustainable sport event guide is – and how she put it together