How sustainability data can drive sports business objectives

Data is absolutely everywhere in sport. The trick is knowing what data is meaningful, how to interpret it, and then putting it into action.

Sustainability-related data may not be at the top of the priority list for most sports properties. But a look under the hood may demonstrate that those who continue to think that way could be missing a trick – and leaving a lot of money on the table.

In this edition of the podcast, our guests, Kristen Fulmer (Recipric), Nick Cronin (Zoomp) and Chris Pyke (Arc Skoru), explain what sustainability data matters, and how it can help sports organisations achieve other core targets around fan engagement, brand partnerships and operational efficiency.

Episode #56 talking points:

– Why sustainability data can help sports entities achieve other objectives

– How sports organisations can identify the right data to collect

– What they can do with that data to grow fan affinity and brand relationships