Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show? We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss: Why The Colin and Samir Show launched as a podcast first Why big YouTubers like Emma Chamberlain are shifting to podcasting What creato...
May 18, 2022•15 min•Season 3Ep. 7
Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds? That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about: The problems with handling host-read ads manually How Gumball works for both podcasters and advertisers Which podcasts are a good fit for the Gumball marketplace Some of the new features the...
May 11, 2022•24 min•Season 3Ep. 6
Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform. If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to: Plan a live Twitter Space to get the most people engaged Tap into Twitter’s discoverability featu...
May 04, 2022•29 min•Ep. 5
LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners. As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best. We cover: LinkedIn’s new podcast network, how it works, and why you might want to apply to join The specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast...
Apr 27, 2022•27 min•Season 3Ep. 4
The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity. That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other. We cover: What content businesses can learn from software companies to help them thrive The difference between a...
Apr 20, 2022•34 min•Season 3Ep. 3
Podcaster and producer Nick Hilton shares his take on current podcast industry trends and what they mean for those of us in the long tail. Is the golden age of podcasting over? Warning! Pessimism ahead. We cover: What it means when tech platforms, like Apple and Spotify, enter the content game The misalignment with big tech that’s creating big stress for content creators The industry dynamics that Nick says make it hard for the long tail to thrive What public broadcasters and private tech compan...
Apr 13, 2022•29 min•Season 3Ep. 2
Your podcast isn’t in the Top 100 list? Don’t despair. Podcasting’s long tail is a great place to be. Jeff Vidler, president of podcast research company Signal Hill Insights, shares his data on the listening and spending habits of podcast audiences, and what the numbers mean for you. We cover: Why it's a mistake to apply mass media dynamics to podcasting Where long tail podcasters have an advantage over the Top 100 The top reason listeners get into podcasts The latests stats on people who suppor...
Apr 06, 2022•25 min•Season 2Ep. 1
Do you dream of podcasting full-time? Kyle Cray is here to share how he was able to fulfill that dream, recently quitting his job as a software engineer to go all-in on his show. Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, and why subscription income is hands-down Kyle’s favorite. Get a full transcript of this interview on our website at https://www.supercast.com/podcast ...
Dec 15, 2021•33 min•Season 2Ep. 11
How much should you charge for your podcast subscription? Should you have multiple tiers or one? What about annual or lifetime memberships? Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and competitor benchmarks to your advantage, you’ll learn the secrets of buyer psychology and how to put them to work for your show. Get a full transcript of...
Dec 08, 2021•34 min•Season 2Ep. 10
How do you grow from zero to 3 million downloads in 3 years? For Terri Lomax of Cultivating H.E.R. Space, a few key strategies paid off. Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in high-profile publications and collaborate with high-profile guests to continue their growth trajectory. Get a full transcript of this interview on our...
Dec 01, 2021•31 min•Season 2Ep. 9
Jay Clouse has built the Creative Elements podcast to nearly a million downloads since its launch in March 2020. It now sits at the heart of a mini media empire that also includes newsletters, a blog, and training courses. How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good edit to how he landed Seth Godin as his guest for episode 1. Get a full transcript of this interview on our website at https://www.supercast.com/podca...
Nov 24, 2021•33 min•Season 2Ep. 8
We’ve got a special episode for you today, on loan from TubeTalk, a podcast for YouTube creators. The hosts of TubeTalk recently had Saagar Enjeti and Jason Sew Hoy on as guests. Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that landed 10,000 paying subscribers in the first 48 hours alone. Jason Sew Hoy is the CEO of Supercast. In this interview, Saagar and Jason do a deep di...
Nov 17, 2021•49 min•Season 2Ep. 7
American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal. Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do. "A lot of folks have advice for you and for the show t...
Nov 10, 2021•29 min•Season 2Ep. 6
Ask A Housekeeper publishes every single day as a podcast, YouTube show, and blog post. How does host Angela Brown do it? “I like to work smart, not hard,” she says. For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions. After more than 1,200 episodes, the show is a well-oiled money-making machine. But more than that, it’s a huge marketing funnel for Angela’s core subscription business: a training program she...
Nov 03, 2021•33 min•Season 2Ep. 5
When is your podcast not just a podcast? When it evolves to survive in today’s 500-lane multimedia world. Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success. Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed wi...
Oct 27, 2021•22 min•Season 2Ep. 4
Master marketer Dave Gerhardt shares details of how he built a thriving community of 3,000+ paying subscribers in less than 2 years. Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board. In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks: How audience feedback shows you the way The value of low-fi content Using a podcast at the top of your marketing funnel Why podcasting is only part one ...
Oct 20, 2021•26 min•Season 2Ep. 3
Quick!—Name 3 ways to grow your podcast audience. I bet you didn’t say finding your purpose, protecting your energy, or taking the marketing pressure off. But podcast veteran Espree Devora is here to share why those things work. Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t want to miss this episode. Espree Devora is the founder and long-time host of two podcasts: WeAreLATech and the Women in Tech show, which was named a Ha...
Oct 13, 2021•29 min•Season 2Ep. 2
Author & podcaster Joe Pulizzi (Content Inc.) shares what it takes to turn a great podcast into a great podcast business. From focusing on platforms but diversifying revenue to wrapping your audience in the octopus arms of content love, Joe’s insights and examples point the way to growing and sustaining your podcast income. Become a Supercasters Premium subscriber to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Superca...
Oct 06, 2021•32 min•Season 2Ep. 1
In this episode, we have Alie Ward as a guest! Alie is a science journalist and host of Ologies, a smart, fun science podcast filled with bizarre stories and science knowledge from many different fields (or -ologies!). She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW. Reaching 50 million downloads on Ologies, we reached out to talk about: Building a science podcast with ...
Mar 24, 2021•28 min•Season 1Ep. 12
In this episode we'll hear from Jack Rhysider, the creator behind Darknet Diaries, an award-winning podcast with over 15 million downloads last year. With loyal listeners paying up to $15,000 a month in paid memberships, this podcast focuses on true stories from the dark side of the Internet: on hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network. Main Points: Building a high quality podcast from the first episod...
Feb 23, 2021•38 min•Season 1Ep. 11
This is our “life is what happens when you’re making plans” episode… On episode #5 of Supercasters, we spoke to Radiolab co-founder Mikel Ellcessor. It was chocked full of goodness for everyone who’s growing a paid membership plan. Well... a few weeks later, Mikel reached out to say he couldn’t stop thinking about Supercast-- and now he’s joined the team as Partnerships Lead! Today, Mikel and Jason Sew Hoy, Co-Founder of Supercast, talk about how it all went down, how to shape the right paid mod...
Feb 04, 2021•7 min•Season 1Ep. 10
In this episode, we're talking to Sachit Gupta, who has spent a decade helping creators grow their platforms, from Tim Ferriss to Mixergy's Andrew Warner and Seth Godin. Now he’s the Program Director for the On Deck Podcaster Fellowship: an 8-week remote program for podcasters who want to grow their audience and build lasting relationships. They combine a world-class curriculum, amazing mentors (like Harry Stebbings, Anthony Pompliano, Laura Shin) and an incredible community to help you find tra...
Jan 12, 2021•42 min•Season 1Ep. 9
In this episode, we’re having a conversation with the Nicest Guy in Podcasting! Matt Staudt is the President of Jamstreet Media, a premium podcast production company based in LA that creates original podcasts for brands and the entertainment industry. With previous experience as a Morning Show radio host to the Founding Director of Content at Stitcher and launching 300+ podcasts at iHeartRadio, Matty's a true pioneer in the podcasting industry, as well as being a passionate teacher. He created t...
Dec 11, 2020•37 min•Season 1Ep. 8
In this episode we are diving into getting your podcast discovered through audiograms, videos and much more, with Co-Founder of Headliner, Oliver Wellington. Oliver has built this tool to help many podcasters promote their podcasts through video, and grow their listenership. This is an important episode if you are serious about growing your show and want to up your marketing game. Major points Why audiograms are effective for podcasts, and how you can grow your show by 2x-20x The best places to ...
Dec 03, 2020•28 min•Season 1Ep. 7
In this episode, we have Eric Siu, the Owner of Single Grain, a multimillion-dollar digital marketing agency that he bought for just $2. Eric doesn't just help his agency clients with content marketing, he actually practices what he preaches. As a veteran podcaster with over 2000 episodes recorded, he is the host of the Leveling Up podcast, interviewing entrepreneurs and savvy marketers, as well as co-host of the daily podcast Marketing School: Sharing unconventional marketing wisdom with fellow...
Nov 25, 2020•31 min•Season 1Ep. 6
In this episode, we talked with Mikel Ellcessor, an independent producer who has an incredible track record of helping teams form their original podcast strategy. As Co-Founder of the critically acclaimed Radiolab podcast, a two-time Peabody award winner that focuses on the investigation of big ideas told through sounds and stories, he was in charge of monetization and helped raise over $6M direct from listeners. He now helps teams build their content, communication and monetization strategies t...
Nov 20, 2020•43 min•Season 1Ep. 5
In this episode, we talk with Scott Smith, an entrepreneur, creator, and former top 40 DJ who's an expert in converting free listeners to a paid podcast. He is the Chief Motivating Officer of Motivation to Move, a self-help podcast that provides daily 9-minute coaching on the mindset and habits that create happiness, success, and the life you desire. Launched in 2006 Scott's show Daily Boost has received over 47 million total downloads. His paid product, Daily Boost Premium, provides even more v...
Nov 13, 2020•52 min•Season 1Ep. 4
In this episode, we have an amazing conversation with Jesse Brown, Publisher and host of Canadaland, an independent news site and podcast network supported mainly by its audience. Focusing on Canadian media, news, current affairs and politics, Canadaland and its six shows get over a hundred thousand downloads every week. Throughout this podcast, we talked about: Crowdfunding and how it grows the Canadaland podcast network Relationship dynamics between journalists and their audiences Pitching new...
Oct 06, 2020•38 min•Season 1Ep. 3
In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online. David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them. We talked about: The impact of building an aud...
Oct 06, 2020•50 min•Season 1Ep. 2
Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy! --- Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 min...
Oct 06, 2020•1 hr•Season 1Ep. 1
