Aussies cut back on Valentine's Day spending
Feb 12, 2026•1 min
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Episode description
Fewer Australians plan to purchase Valentine's Day gifts in 2025, with 800,000 more people opting out compared to previous years, though overall spending is projected to reach $550 million. The shift reflects a trend towards more mindful spending, with couples prioritising savings for travel and home deposits over traditional romantic gifts. Men are expected to spend an average of $171 compared to women's $123, with flowers, chocolates and jewellery remaining the most popular gift choices.
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