The Return of Love Man

in everyday life. Just judging by your bio here, Um, you are the co founder of Quest Nutrition, uh, co founder of President Impact Theory. So, Lisa, what else have you been up to? Because it sounds like you're a busy, busy girl. How much? Thank you so much for having me. I'm like super excited to be here with you guys. And so yeah, I've just been in a book and it's kind of crazy. Everything I do in my life, I'm always thinking I'm the new b Who am I

to into this field? Um? And that's kind of part of my journey where I came from eight years of being a supportive wife, just taking care of my husband, coming back from a Greek Orthodox family that was kind of what I thought I would fall into. Um and being stuck for eight years and really realizing that wasn't what the life I wanted and that I had lost all my hopes and my dreams and um so I

got thrust into a startup company called Quest Nutrition. We grew up fifty seven percent, and in that process I learned and fell in love with the progression of change and the and the journey of learning something new. So I actually pride myself on being the person that tries different things even if I think I'm going to fail, to see how I love it, to see how it fits. So I'm currently you've caught me on my journey of

having written my first book and graduation. That's azing. And like I think people, I mean, that's a quest bars. First of all, my favorite, of my favorite is cookies and cream. But like Quest as massive. If you go to any gym, you have a quest bar there. I mean, like, I don't think it can be understated how big this company is. Yes, it was even surprising to us. So you know, I had, like I said, I it was to stay at home wife. I was very traditional or

take care of my husband. I was cooking, I was cleaning for him, and um, he was trying to go out and you know, start on an entrepreneurial journey, and he hated what he was doing. And so we just committed to changing our lives to doing something that actually filled up and that's predicated on passion and purpose. And so him and his business partners at the time, they had built this like tech company that they all hated, and so they said, what would we do every single day?

It was predicated on passion and purpose. We can get up every day for that, and so that turned into a health protein bar. Me being the supportive wife, I was like, oh, I'll help you, babe what you need. And so it just started off like, oh, just handmake bars with like knives and rolling pins and you know, just ship a couple of bars from your living room floor. That's okay. Now, we didn't expect to grow at fifty seven thousand percent. So we went from um, you know,

zero to a billion dollar company within five years. We went from zero to a billion dollar company in five years, a billion wild so we um, yes. So it was definitely a ride and all the longer the way, I didn't know what I was doing, and I was very insecure, and I was facing my inadequacies on a daily basis, and so I get asked so much, Now, how do you find your confidence? How did you go from being stuck for eight years, you know, not loving your life to not having a purpose to where you are now?

And everyone thinks it's confidence, And that's why I had to write the book, because it's not confidence. I was so scared all along the way, and so I was like, what people see is that I show up. And I was like, that's what I have to really write about because that's very authentic to me. I'm still insecure even with this book. I've never written a book before. So while on Earth, I think that I'm going to come in and crush writing a book. I mean, you be. I give myself the grace to be to have the

day one of every any new venture I start. So that's where the growth of quest. When I was thrown into the deep end, I had a choice. We had our house up for collateral, and it was like, Okay, if you don't know this thing that you're facing, this obstacle, this massive hurdle. You have a choice, Lisa. You either learn it or you lose your house. And so that became a great motivator. But as we all know, that isn't sustainable. So that's where my growth went. From saving

my house help the company too. Then as Quest started to get bigger, we were getting letters from like the anorexic community, who was saying, thank you for giving me something that now allows me to be okay with calowns again. You know, we were helping the diabetic community. There was one woman being parents, or there was one woman who reached out and said, my kid is that type one diabetic, and I the horrible mother that has to keep ripping candy cupcakes out of his hands when he's at these

play dates. But his his insulin doesn't spike when he eats a QUEST bar. So thank you because you've made me feel like a better mother. That stuff becomes real. That goes from acting in fear of making sure you overcome obstacles. You keep getting back up every time you fail because you're so scared to lose your house too. Then go, if I show up today, I could actually

save a life. If I show up today, I can actually change your life, and am I really going to let my own insecurity affect me because I don't know how to be a boss, or I don't know how to ship a palette, or I don't even know how what a palette is. That's where I started. I literally ran to Google and I was like, what on earth it's a palette? Because the ups driver told me I'd actually be more productive if I used a palette. But I didn't know what I was doing, and I just

kept growing and learning every day. Um, and so that's kind of I've got I've got a question for you. So you said it's not about confidence, but your book is titled Radical Confidence, So can you explain? Can you explain that a little bit? Absolutely? So. The radical part of it is not feeling great about yourself, yourself for doing it anyway. So when people approach me and they say I really want confidence, I say to do what? Because we so focus on the confidence part, which to

me is that they feel good. But ultimately that isn't the end goal, right. Most people want confidence in order to do something. I want the confidence so I can show up on camera. I want confidence to start my own podcast. I want confidence to start my own business. I want confidence to tell my parents I no longer want to study biochemistry and I want to be a

stand up comedian. Like it's always they need confidence in order to do something, and so I might the rather the whole point of radical confidence and then the ten no bs because it's no been it's not easy, it's very difficult. But the tend no previous lessons on how to live the life you want is Okay, you may feel scared, but step one, if you want to tell your parents that you no longer want to study, you

know what you're studying. What's that first step? You have to process the decision yourself right, So it's not how do you feel good about yourself, it's take that first step. So to me, the book is a blueprint. It is you may feel scared, but don't worry. You're going to get the confidence by the end of it. But to me,

confidence is the byproduct. You get confidence by starting something, you by trying it out, by falling on your face, by getting back up, by then getting more competent, And it's within the competence that eventually leads to the confidence. So the whole point of the book is saying guys, I get it. I was so freaking scared too. But you can have radical confidence, which means you can be scared,

you can be insecure, but don't worry. You can take these steps in order to get to the end goal, which is the confidence and then feeling good and having the life you actually want. There's a book that was owned by a foreign executive producer of The Bachelor's name is a Line Gail. He's a very insightful human being, and he wrote a book called You're not that great,

and neither is anybody else. But it's but it's such a great message because this whole overall message is listen, you're not that special, But I got news for you. Nobody is. You can do whatever anybody else is doing if you just recognize that fact. And I think you speak a lot on that. Which I love is that, like I love yourself awareness where you're like, I didn't know what I was doing. I felt so insecure. I just had to do it and I ended up doing it,

and then the confidence part came later. And I think there's so many examples that you give that. I you know, even in a minuscule like this is gonna sound so ridiculous because you were the co founder of a billion dollar company. But here we go. We do karaoke on Friday nights at Audrey's and a buddy of mine who works there. I was like, why don't you go up and sing? He's like, no, man, I could never do that, Like I can't do it. I'm too insecure, Like I

don't have the confidence. And I just remember thinking he he was so terrified, like he was like, I could never go up there and just sing, and I was like, yeah you can, Like, yeah you can. So many people go up there and suck like it doesn't matter. We're all having fun. So like I think as minuscule an example as that is, like, of course you're not gonna

have confidence. You're not a singer, man, But like, if you want to go up and sing, just go up and do it, and then like the more times you do it, the easier it gets, and the more you're fun you'll have at it, and then the better you'll probably become. I don't think that's minuscule at all. I think that's so freaking powerful because I it wasn't karaoke singing, but it was speaking on stage. I was getting asked all the timely, so do you know when you do

speaking it? I'm petrified. I'm like, why would I put myself in a position to stand on stage and tell I'm going to freeze? And so I kept saying no. I kept saying no. And then one time my husband, who I've been we're about to celebrate our twenty year wedding annivers week. We have a relationship where we're very honest with each other and it's like, hey, look, you've told me what you want in life, and part of

my responsibility is to hold you accountable. So if I see you not acting accordance, do we give each other permission to call each other out? And we said yes. And so for me, I really want to create impacts. We've their decayed on our company to it. That's why I show up every day, even when I'm scared and petrified. But he said, hey, right now you're saying no to all these public speaking gigs. You realize that doesn't align with your goal, right, And so I was like, oh god,

he's right. So I had to sit there and go okay with no judgment because I actually don't judge myself for saying no. I don't want to do it because I want to feel good about myself, but I have to process it. So to me, I was like, Okay, why am I not getting on stage? I'm petrified? Okay, why am I petrified? Because I'm worried I'm going to fail. I won't. People are gonna make fun of me. Okay, this is the ego talking. Now. Why should I get

on stage? Because it's my mission? Is the thing that I say that I get the reason why I get up every day? And now with no judgment, knowing these two avenues that I can take which one is more important my ego on my goals, and now I can just make a decision. Now the point of this decision is so that in five or ten years I don't turn around. It's like I can't believe I have an impacted people. No, No, I can say, oh, Lisa, you made this decision back in the day to not one

to not get on stage and impact people. And that was a conscious decision. So I process decisions, but I don't necessarily even though I decide to get on stage, it's the whole different scenario of actually getting on stage. Right, It's like I don't know if You guys have done public speaking before, but it is petrifying. So just to say I'm going to do it and actually do it, it's actually night and day. And when you have crippling anxiety,

telling someone to do it anyway doesn't work. And so I realized I had to come up with a system to get out of my own way. So I decided yes, impact is my north star. It's way more freaking important to me than feeling good about myself. So how on earth now that I've made this decision, how on earth do I actually get it on stage? And this is what I talk about in my book. It's a step by step. Okay, Lisa, what are you fearful? Listen to the voice in the negative voice in my head, all

the things it's telling me. What is it saying? All right? Lisa, Um, you just can't even bring yourself to saying yes because the idea of saying yes it is so petrifying. Great, let me address that. Okay, team, next time someone reaches out and asked me to do public speaking, you have to say yes without coming to me. So now I've come up with an idea, a strategy in order to just say yes. Then how are you going to step on stage? I have? In fact, let's talk about kids

for a second. Give a kid a kid, what do they do? They run around like they're Superman superheroes. Right this in the air, I'm going in to say, the day they embody the emotion. Why did we get rid of that as adults? Like? It's such a oh that right,

neither have I Hence the statue is behind me. But that's the point where it's like, Oh, if we know instinctually as humans we can put something on and embody a different feeling, how do I use that as an adult to my advantage on this thing that I'm petrified? What's my version of my cape? And so I it's my hair, it's my style, it's my necklace. Even this necklace, which we were talking about Wonder Woman before. I know that repetition creates habit. So I said to myself, I

need to get on stage. What are the things I can do in order to courage myself? Okay, for the month leading up to it, every time I put on this necklace every morning, I'm going to repeat to myself, you're badass like Wonder Woman, and I'm just gonna repeat it. I don't know if this strategy is gonna work, but I'm going to give it a shot. And so every morning, without fail, I was putting it on, telling myself that I was badass like wonder Woman. Flash to a month later,

I'm about to get on stage. What have I done to my mind? I've hard wired that every time I put on this necklace, I embody a thing, and so I go and so I go into it with all very very deliberate to overcome this anxiety that I have. And I don't want to hide. I don't want to lie to anyone about the fact that I'm petrified to go on stage because I actually because I believe in mindset I'm preaching. Proud of myself that I showed up. The speech wasn't great. It was like my first speech.

It was a ted talk and I wasn't fantastic. I totally messed up on stage while I was on stage as well, But I told myself if I mess up, have a backup plan. That backup plan was laugh at yourself. And so I get on stage, I laugh at myself. And when I got off all of this story, I just told you. What I've done is I reinforced in my mind. I was the person that was scared to get on stage. I was the person that used to say no, And now I'm the person that says yes

even though I'm scared. That's radical company, It's that's amazing. And I can't wait to read this book because when you were talking about the Wonder Woman necklace, I related so much because the past few months I felt very I felt my most down or insecure because I just

haven't had time to work out. I haven't had time to myself between starting the business and you know, obviously having my wife and child, Like, I just felt really uh not myself, and so I was trying to figure out a way to like, for lack of a better

wear way like feel more like powerful. So I was looking up Superman shirts online because I knew that if I swear to god, I was looking up Superman shirts and I was like, I, I don't feel confident right now, but I know that like putting on a Superman shirt, as weird as it sounds, is gonna like play a trick on my mind to like give you any more confidence subconsciously, and so, uh yeah, So that's kind of funny. That's like, that's like your Wonder Woman necklace. Belisa fun

a little anecdote about Jared as well. So we were on the show The Bachelorette, and everyone has like a unique entrance into the show, us Jared's. Jared's entrance was he ripped his shirt open and on his shirt it said love Man, because he was ready to be the superhero of love. Yeah. No, they like, thank god, they just like skipped right over that, which is fantastic because

I'll never forget. You know. It was a collaborative, collaborative effort, I'll just say on that idea of having like because they knew I was a big superhero fan, so they had the Superman symbol, but instead of an S, there is an L. And it was like, oh, you can come and be loved man and rescue the bachelor and from all the other evil bachelors. And I was like, I will do my best, but I'm not sure if I'm going to be able to hit the point you

want me to hit. I love that the most. Okay, I'll give you a tiny little like secret behind the scenes that I didn't mention this in my book, but I also wore super Girl underwear on the day that I was doing my speaking gig, because everybody told me, oh, Lisa, if you've never done the speaking gig before, you peet like a thousand times before you step on stage, because

you know, you just get the nerves. So I was like, oh god, I don't want that to like, I don't want the idea of me having to pee so much now get me nervous, right, because it's almost like someone's planted that in my mind. So I was like, oh, what am I going to do to overcome this, because that's what I'm about. I don't judge myself. I just think of a way to overcome it. And so I got super Girl underwear, and every time I pined, I was like, yeah, you're super Girl. I love that. I mean,

the question is a thousand times perfect. So they were right. Hopefully it was extra absorbent Superwoman underwear. Um, well, Lisa, thank you so much for joining us. Like you're saying, we're excited to get our hands on your book, Radical Confidence. I'm sure we can order online. Where else can we get it? And stuff like that. Absolutely nearly. Thank you guys so much. This was so funny. Yes made tent and you can go to Amazon. You can go to Target.

I also actually have a free event where I'm getting some of my closest, closest just powerful women homies together and we're doing this free live event to help people get radically confident in their own lives. So if anyone wants to join that for free, they can go to rad coond live dot com um and they can sign up there. But if they want the book, yes, they can go to anywhere books are sold or Radical Confidence dot com. I love it rad con live dot com.

Do not forget your superwoman underwear because you might be yourself a couple of times. Lisa, thank you so much for joining us. Like I said, we're excited and we can't wait to hear more from you. Thank you, Thank you, Lisa, Bye bye. Follow help by suck at Dating on I Heart Radio or wherever you listen to podcast