Finding Flow & Building Momentum with Tory Archbold

it does not matter. Because I'm stepping into what I know best, what I believe I can achieve, and what I believe I can create. And that's how I got around the imposter syndrome. And it's not to say that you know, standing alongside a supermodel, you don't feel equal. But you just go you know what, that's their path, and this is mine.

much relate to that. I'm just so excited that you're here. And there's so much more I know that you wrote a book, which congratulations. That's amazing. Can you show that to all of us? Now, you week. So you know, mindset is huge. We can't do anything without a growth mindset. So superpower is your belief. And that is the title of her book. And she works with lots of successful women to really just propel them forward and figure out their purpose and living their dreams. So welcome, Tori.

It's like the secret whispers of life and your gut instinct know you better than other people. And so when I was growing up, you know, I really got an education in the University of life because when I left school, again, it was like, oh, go into an interior design course I think I lasted less than a year. And it just wasn't my jam. And I decided to back myself and go on a working holiday visa from Australia to London. And I fell in love with the power of

storytelling broke. And I think that this really is the crux of the story. When you fall in love with something that brings passion into your life. It's a green light, and I had the opportunity to work with you know, the world's best storytellers. So I did a little since we'd like MTV, Europe, Nickelodeon, Columbia Tristar George Lucas Films, even Howard Stern when he launched the movie into London all those years ago, and they came back to Australia. And people wanted to place me

into a box again. It was like, no, no, you can't work in media. You can't do this, you can't do that. Go and have the three children decorate a house and life is going to be all rosy with a white picket fence. And I just knew that this was not my destiny. And so at that point in time, I decided to back myself. And I just decided to, you know, really follow what my heart was saying, but most importantly,

what I was passionate about. And so after years of rejection from I guess, my tribe or my immediate community, at 24 years of age, I started a PR company. And when you fast forward to you know, when I was 44. I ended up with 22, staff 10 freelancers, I had attracted the world's top performing brands, celebrities

and influences as clients. And I guess the power of the story is none of this would have happened if I didn't believe believe in myself if I didn't have the right mindset, because I never questioned that I could do it. I never question that I could attract those opportunities. But I guess the key to success is always anchoring. What it is that you're passionate about two core values. And my three core

values. I talk about it a lot in the book, because when you anchor, everything's your truth, your intention, your purpose, but it's aligned with your values. That's when the miracles of life start finding you. So my values have always been passion. I was passionate about storytelling. I was passionate about creating and building brands. The second one was integrity, because let's face it, no one wants to work with assholes broke. You know, it

what? It's the

And in fact, the last three brands that we launch into Australia was Victoria's Secret, Steve Madden, and Drew Barrymore's Flower Beauty. So they go from nothing to something. It's mindset matters. So

syndrome. So how was it that you knew that you could trust your gut?

YOU, right? There is only one you and I remember this because no matter where I was in the world, and ironically, I was in Malibu a couple of weeks ago, and I said to my friend, Jay Glazer, oh my gosh, that's the shop where this quote about there is only one you came to me a few years ago, when I was looking at switching careers again. And I said, it's stayed with me my entire life. So when I was 24, I remembered that quote, and around the world fee, somehow, it just always

appeared. And I said to myself, if I can stay in my lane, if I compare myself to no one, and I take ownership of who I am, and what I can create and deliver, it does not matter. Because I'm stepping into what I know best, what I believe I can achieve, and what I believe I can create, and that's how I got around the imposter syndrome. And it's not to say that, you know, standing alongside a supermodel, you don't feel equal, but you just

go exactly. But you just say to yourself, you know what, that's their path. And this is mine. And what you've got to remember

backed into a corner. So when you're backed into a corner, you've got a choice, you know, and the choice is how do you choose to propel forward, and I chose to follow my passion, which landed me into my purpose. Now, that's not to say that I didn't lose that passion in those 20 years when I had that business, because I did. I lost

it several times. And I had to come back into alignment with myself and truly ask myself, Is this what I want to do right now, because 20 years in one job is a long time, like, it's a long time to stay.

authenticity. But at the same time, I'm sure you gave it a lot.

break, I was burnt out. And so I put structures in place where I could do that. But then when you talk about high performance, and what triggers that, you know, turning point to step you into the next season of your life. For me, it was that I'd become irrelevant, right. And I think this is really important because you've spoken about imposter syndrome, you've spoken about stepping into your power, you know, I've spoken about rejection, starting my career.

And then all of a sudden, you know, to everyone else, I have this high powered career. But when it actually came down to the crunch, we were launching Kate Spade into Australia and my team and said Tory, can you please come to this event. And it was early in the morning. And I decided I was only working a few days a week I was going to allow the change around my business, I was spending more time on myself and with my daughter, I was single mum at

that point. And I said, if it's really important to you, yes, I will. So came along to this event. And of course, in business, we all have a manifestation list of what brands we want to work with or what people or you know, what business's products and services would be our ideal, our ultimate. And, you know, once you start ticking off that list, and you start attracting them and delivering them it you know,

it fills your cup. Anyway, I was speaking to this lady, and I introduced myself because she said who are you? And I said, Well, I'm Tori. You know, I found it tossed almost 20 years ago now. And these are the brands that we've launched. And she said, Oh, I had no idea about any of this. And ice will tell me a little bit about you. And she was telling me and I said well, what are the brands you launching? What other brands

do you look after? And she said, well, in six weeks time we're launching Victoria's Secret into Australia. And of course at that point, and I always have to say in interviews that's pre Jeffrey Epstein write these when I have to say abroad because it's awful, you know, what came out in the wash. But before then to work with Victoria's Secret was the ultimate. Everyone wanted to

be on that runway. Everyone wanted to be at the show like the world's best musicians and celebrities, the models like they weren't gonna be a part of that magic. And I said, Oh, have you got an agency? And she said, Yeah, I think we do. Like we're down to the three the shortlist of the three. And I said, Well, did you not consider that we could be a part of this? And she said, Well, I didn't know who

you were. And so I started giving her my credentials saying, Well, you know what, we're responsible for the biggest retail launch in global history for Zara, you know, 22,000 people through the doors on day of launch a million dollars in sales. I have launched every major brand into Australia but not only that, I've taken Australian brands when they've been five or $10 million and built them into 100 million dollar businesses. I prepared them for m&a. And this is what's happened. I know none

of this story. And in that moment in time, I realized I was irrelevant. I realized by me stepping back from my business and letting other people run it, that we just went on on people's radars, everyone was on cruise control. Now, I chosen to be on cruise control. But in that moment, I was like, I could do better than this, I am ready to step up again. But I'm not sure what this means. So I went back to the office, and I said to them, guys, we're going to win this account, get the

credentials ready. We sent it off at seven o'clock that night, and this lady emailed me back and she goes, it's a long shot, but I'll send it off. Anyway, we'll see what happens. 11 o'clock at night, I get an email back from New York, you're one of two agencies that are shortlisted for the business a week later, we want it Yeah. For anyone listening, who feels that they're irrelevant. All you have to do is go back into your career history. And recognize

you are irrelevant. You just need to show people that how the why who's advocated for you what those results are, what you're passionate about, like what you stand for. And then the miracles of life started appearing. Two weeks later, I was like, I'm just going to remind people of the agency that we are, so I started doing these flashbacks on Instagram. And one of them was that Zara, this is what we created. And everyone of course, recognize the crowds. I mean, this image has gone viral.

Everyone knows it as the biggest retail launch. And I get this call from Steve Madden's head office. You're the one we're looking for. Did my oh my gosh, yes. Got the business launched them into Australia. And then two weeks later, I get an email. Because all my life I've committed to three coffee dates a week, you know, just to stay connected with me. When we someone I know when we're someone I want to partner with. And one was someone completely

outside my comfort zone. And every time I was in LA, I tagged two days on and a coffee date. And with a digital agency out there. You know with connected cheers later, she sends me this email, she said Tori, my friends launching a brand into Australia. It's a beauty brand would you be interested in I was like, of course, send the details through. It's Drew Barrymore and her brand Flower

Beauty. So within six weeks from becoming a relevant, I was suddenly working with the three biggest American brands.

now, seriously. And you took a big leap of faith because you didn't know what you're getting yourself into. And you landed three huge deals like not what you expected at all, just because you went into a space that you are passionate about. And I know it's so scary for us to get out of our comfort zone and think about something new, even if it's something that we're passionate about. We're like, No, we can't make money doing that. No, I can't give up this high paying job. I know I

have to stay there. It's the golden handcuffs. I don't care if I'm on cruise control, like I'm just gonna maybe I'll just start another business and run this other business at the same time. You took a huge leap of faith. And you took a moment to like really get clear on your future and your vision which I commend tremendously because I myself like when I left public education. I left the golden handcuffs job with tenure. And I was in the best school system in

the country. And I left and I'm like, I'm gonna do something great. I'm not passionate about it. I know that each dears need more. And guess what happens? I went right back into a job. That was just like my job before because I couldn't figure it out and it was safe. And I hated it. And then I gave myself the time to find this. I didn't search for it. It came to me. Kind of like what you're talking about. You have those conversations. You just like radiate what you

want and it comes to you. And you talk about that in your book about like When you get into your flow, how things kind of just line up? Can you talk more about that? Yeah,

gift from above. And I feel honestly, truly aligned that I received that gift because that gift taught me what I wanted. So being backstage at Victoria's Secret in New York, I recognize we're all alike. You know, there was a supermodel that there had a massive panic attack, and I was able to help her. I felt more rewarded and nourished in my soul by helping someone else get out of a situation in which they felt they couldn't step onto the runway, versus being in their power than saying, oh my

gosh, this is so fabulous. Let me PR it, right. So if I had to pick one moment, it was really having the ability to help someone else get out of a situation. That was that was the key learning for me. And I was like, Oh, I really, that filled my cup. So that was one thing. Then the next launch that we did, I loved it. But I was looking around it was oh my god, this is so crazy. Look at all these influences. This is like the best event. But I was starting to feel empty. I was

like circling the room. And it's just like ticking ticking boxes. And I was like, Oh, this is really exciting for them. But I feel someone else could do a better job. Yeah, I'm kind of done it. Then the third one was when Drew was out here, and my daughter wanted to come along to the event. And I have this golden rule never get photographed for the celebrity. They are the stars of the show, like your clients are the stars, I had 60 little black dresses in

my wardrobe. And I'd always blend into the background, my daughter wanted to come along to the event she wanted the photo with Drew, Drew was like come in the photo story. Come, come come and you can see me in a little black dress with my daughter just kind of like smile, because it just was my thing. Because I knew when the photographer took that shot, my career would be over. Because I broken my golden

rule. And there was this little thing inside of me, it was like, Oh my gosh, it's the timing is now to start again, to really look at the flow of life. You've learned these lessons from the other two brands, what's the lesson with Drew and she got up and she spoke about owning your story, owning your power. And I was like, I'm going to shut my business. And I'm going to start again. And I'm gonna use the framework of 20 years creating and building brands for other

people. And I'm going to show the world that you can create your own brand, you can stand in your truth, you can stand up with purpose to shine a light with other people. And all of a sudden the green lights as you say, because I've gone through the process of being a relevant to going do I really want to stay in this career. Then all the signs kept showing up to me, which we call the green lights and the alignment and the doors

were opening. Honestly, the name of powerful steps came about because my accounting was like pick a name Tori. I literally got online, not only was a trademark available, but all this social, which is unheard of, oh my god. It was it was just meant to be and so I never questioned shutting a multimillion dollar business and starting again, I didn't question it once, because I knew I was in alignment. So for those listening going, well, what does it mean to be in alignment? It's

first ask yourself this. Are you doing what lights you up? Do you wake up with a happy heart? Do you look at yourself in the morning and love what you say? Yeah, I can stand next to any supermodel in the world now. And I see myself as an equal. Yeah. So look at yourself as an equal, because you are an equal. But look at what lights you up what gives you that fire in your belly, that magnetism. That is how you step into the green lights. It's doing the work on

yourself. And also recognizing when the game is up like you did in your career. You're like I went back but the games are a lot of people go, but it's easy because I'm getting a salary and I know you know what life is meant to be hard at times. Life is meant to throw you challenges because you can't learn Grow, evolve level up and create a legacy for generations to come. If you don't take a chance on yourself

everyone, right? Like, in my position, it was different than your position, but like someone who's listening, right, and maybe they're just going through phase, right? Maybe there's something else going on in their life. And maybe they're burnt out? How do they know when they're not lit up anymore?

So every morning for over a decade, now I have a little bottle of lavender oil in my shower, I put three drops on my decolletage, I inhale, exhale three times, it anchors me to my core. And then I just listen to what my body wants to tell me. Oh, you should call this person or you know, maybe that's not right for you now, but it might be right for you down the track right? After my shower, I action what my body tells me to do.

So that's the first thing I do is I anchor myself with really real rituals that nourish my mind, spirit and soul. The second thing, which was actually when I was burnt out, I always say like a crispy fried chicken. I'm sitting in front of this. This Buddhist monk in Thailand at a health retreat. And I was going through some really challenging times broken, I do talk about them to some extent in the book. And he said to me, you've got a choice, Tori, you're at the halfway mark of

your life. And I was like, and he said, this challenge that you're facing, he said, I want you to think about it as like a really big pile of smelly shit. Like I couldn't believe was telling me this. Yeah, you're like,

myself 45 seconds. And I go that challenge or that decision is going to become an opportunity and a possibility. And so with a simple mindset switch, it's that's why I am in alignment. That's why I say so many green lights. But when a red light comes, it means it's time to level up. We're giving you this challenge. You might burn to the ground again, but you're going

to rise like a phoenix. But you're going to find a way and everyone out there listening there is a way to navigate through whatever challenge you have. But if you use techniques such as gratitude, or anchoring yourself or just giving yourself a moment, and the reason why I do that morning shower ritual in the shower is when he said to me You have to learn to meditate. I was like, I've got no time for that. I'm busy. I'm a single mom and he said every excuse under

the sun. And he said to me, I bet you have a shower on your own. And I do and so that's my sacred Haven. And even my husband knows morning and night. Sometimes like last night he walked in and I was doing my evening gratitude and he goes and walks out again he goes that is your time. That is your anchor. Yeah, that is your white light. Yes,

important. Because you know, all of these strategies sound amazing, but unless you check in with yourself, how will you know? How will you know? Like, where's the baseline, right? So, we like for you. There really are no blinders, you're not stuck in the weeds, you are present, and you are purposeful, and you live each day with integrity. I appreciate that.

you?

and that is my philosophy. And you can also follow me on Instagram at powerful steps or LinkedIn. I show up every day on LinkedIn. I think it's such a Follow Me Tori Archibald. Thank you. So