Other courses you might like: [$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele [$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place [$27] Modern Consultation for a Color-Crazed Clientele 00:00 My Weird Formula for Focus and Consistency 02:14 My $5,000/month Plateau 03:04 Psychological Principle: The Overconfidence ...
Jun 17, 2025•15 min•Season 11Ep. 23
Listen next: https://youtu.be/QhxHkTWEfJE Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you 00:00 Common phrases that are losing you money behind thechair 00:51 PHRASE 1 that is losing you money behind the chair 01:23 Fear/discomfort around rebooking 01:53 PHRASE 2 that is losing you money behind the chair 02:03 Fear/discomfort around silence 02:24 PHRA...
Jun 10, 2025•18 min•Season 11Ep. 22
Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3 00:00 How to attract the RIGHT client?! 00:13 The “RIGHT” client alignment 00:38 The “WRONG” client cycle 00:40 Discount chasers, one-timers and asking for servicesyou hate 01:26 DISCLAIMER: At times, the wrong client is right for us 02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is 03:48 My “RIGHT” clients – Shelly and Sheila 06:23 3 Questions to answe...
May 26, 2025•13 min•Season 11Ep. 21
00:00 Unpopular hair truths no one talks about but everyoneneeds to hear 00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality 02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong. 03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer) 04:02 The three phases of hair growth 05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life. 06:46 Hairstylists w...
May 20, 2025•16 min•Season 11Ep. 20
Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A 00:00 Become the Go-To Stylist in Your City 00:59 What People Say About You When You’re Not in the Room 01:33 3 Ways to Build a 5-Star Reputation 01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person 03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS) 03:40 Understanding the Energy You Bring to the Room 03:55 Law of Percentages...
May 13, 2025•6 min•Season 11Ep. 19
Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA 00:00 Lazy Stylists Guide to Marketing 00:23 How to Understand Your Marketing Funnel 00:52 Do you feel like you don’t have enough time to get allof your marketing done? 01:42 3 things you need to do if you are lazy/busy and don’thave time fo...
May 06, 2025•7 min•Season 11Ep. 18
FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/ Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740 00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients 00:19 FREE GIFT! 10-Step Instagram Audit download 00:41 Importance of Your Instagram BIO 01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs 03:53 IG BI...
Apr 29, 2025•12 min•Season 11Ep. 17
Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f 00:00 The 2 Minute Undertone Method 00:56 This will make your Consultation EASIER not Harder 01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients 02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair 05:37 The 2 Minute Method to Find Your Clients Undertones 05:54 The Wrist ...
Apr 22, 2025•23 min•Season 11Ep. 16
LISTEN NEXT: [141] Marketing Campaigns for Hairstylists 00:00 How Hairstylists Can Stand Out ina Crowded Marketplace 01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You 01:33 Why Your Skills Aren’t Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou’re Different 02:09 Personal Example from When I WasBehind the Chair 03:04 How Hairstylists can LOOKDifferent From the Competition 03:17 Audit Your Instagram Feed 03:30 How to Create Visual Interest inYour Feed ...
Apr 15, 2025•10 min•Season 11Ep. 15
Listen to Next: [156] RANT: Posting Photos vs Creating Content 00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics 00:37 About Ren Lopa and her new *Winter* Color Season Makeover 01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you) 01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone 02:03 Do THIS Lighting Exercise in Your Salon Suite 02:37 Do THIS Lighting Exercise if You Use a Ringlight 03:06 How Over...
Apr 08, 2025•14 min•Season 11Ep. 14
00:00 01:06 I ran Ads for Hairstylists, Salons, CosmetologySchools and Hair Influencers for 4 Years 01:55 Which Platform to Choose to Run ADS 02:51 Instagram User Statistics 2025 03:46 My 3 Biggest Lessons I Learned Running Ads for 4 Years 03:50 ADS Lesson #1 for Hairstylists: Don’t Start From Scratch 05:13 ADS Lesson #2 for Hairstylists: Be Yourself in Your AD Copy 06:54 Plug and Play AD Headline Example 08:36 ADS Lesson #3 Small Variations WIN! 10:40 BONUS ADS TIP: The 2 MUST HAVE Custom Audie...
Apr 01, 2025•16 min•Season 11Ep. 13
00:00 00:33 The 4 Parts of This Hairstylist Business Training 01:15 Part 1: Income Statistics for Women in the BeautyIndustry and the General Workforce 06:21 Part 2: Why 3 Clients per Day 09:47 Part 3: 6 Tips to Reach 3 Clients Per Day in YourSalon Suite 19:50 Part 4: BONUS TIP: Behavioral Brain Science forHairstylists to Follow Through and Reach Their Goals Hey Successful Hairstylists! This week we're talking about a simple strategy to reach your goals faster!! I'm sharing... The current income...
Mar 25, 2025•23 min•Season 11Ep. 12
01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry 01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults 03:25 Consumer Behavior Change 2: Loyalty is Waning 04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 2025 06:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals 09:01 Technique Driven Marketing to Value Driven Marketing 09:42 Quick Exercise 10:30 4 Non-Discount Promoti ons Every Hairstylists Should do in 2025 ...
Mar 18, 2025•20 min•Season 11Ep. 11
00:00 00:53 Forbes 7-Second First Impression Study 01:55 3 Biggest Mistakes Hairstylists Make with aConsultation 05:55 10 Consultation Questions to Avoid REDO's Hey Successful Hairstylists!! This week we're talking all about CONSULTATIONS! Look - consumers have CHANGED in the past year. So if you haven't updated your consultation lately, it's time to pull up a seat and take some notes. If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obs...
Mar 12, 2025•19 min•Season 11Ep. 10
01:03 Q: "I'm stuck on what to post!!" 01:16 Tip 1: Listen to THESE 3 episodes next 02:00 Tip 2: Discover your Dream Clients Desires 05:20 Tip 3: Don't be Afraid to Get Crickets 05:41 Q: "My clients are seeing my posts, but not engaging with them!" 06:29 Train Your Audience 06:59 How to Create "Engagement" Posts 07:35 Examples of Engagement Posts for Hairstylists 08:04 3 Reasons Engagement Posts Work 09:28 Easy, Fast Ways to Engage with Your Followers 10:34 Q: "I feel stuck in a social media rut...
Mar 04, 2025•15 min•Season 11Ep. 9
SUCCESSFUL HAIRSTYLISTS BOOK OUT NOW: https://a.co/d/eeKeatm
Mar 01, 2025•23 min•Season 11Ep. 8
00:00 Intro 01:06 Disclaimer 01:39 This Training is for you, if... 02:24 Do THIS 5 Minute Exercise Before Watching the Rest 03:17 5 Reasons People Follow an Account on Instagram 03:52 How to Apply This to Your Own Content 04:39 Humorous Content Examples for Hairstylists05:27 Entertaining Content Examples for Hairstylists 05:53 Personal Connection Content Examples for Hairstylists 06:42 Inspirational Content Examples for Hairstylists 07:24 Fashion/Beauty Content Examples for Hairstylists 08:25 3 ...
Feb 25, 2025•13 min•Season 11Ep. 7
00:36 Algorithms Explained 01:12 The Instagram Feed Algorithm for Hairstylists 02:04 Why you see posts/topics you’ve never engaged with before 02:47 The Instagram Stories Algorithm for Hairstylists 03:47 How DMs Effect the Algorithm 03:55 Quick Tips to Increase Your Story Views 05:13 The Explore Page Algorithm for Hairstylists 06:18 How the Explore Page Goes Wrong 06:44 Quick Tips to Show up on the Explore Page 08:07 The Reels Algorithm for Hairstylists 08:31 3 Factors Impacting Reels 09:57 Tips...
Feb 17, 2025•12 min•Season 11Ep. 6
00:00 Intro 03:16 The 4 Numbers You Need for this Formula 04:06 Find Your Client per Month Goal 05:06 Can You Even Handle That Many Clients? 07:52 Adding Retention to Our Formula 09:49 How Long Will it Take For YOU to Reach 10k Months? 10:24 What YOU Can ControlCourses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal ...
Feb 10, 2025•13 min•Season 11Ep. 5
Hairstylist Business Courses you might like: Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/
Feb 04, 2025•20 min•Season 11Ep. 4
Hey Successful Hairstylists! This week we're talking about visit frequency! In the last couple of years, salon clients and services have changed due to trends, celebrity influence and the digital landscape! Traditional salon services -- 2 1/2 hour appointment every 5 weeks. Modern salon services -- 4 1/2 hour appointment every 12+ weeks. While modern salon services are a higher average ticket, the lower frequency has a major impact on our annual sales. There are two main ways to work with this: ...
Jan 28, 2025•19 min•Season 11Ep. 3
Hey Successful Hairstylists!! This week we're talking about PEACE! The reality is - when you're an owner of a business - that business takes on a life of it's own and can become it's own little Frankenstein's monster ruling our every moment. We have to ACTIVELY practice building the business we want and need through building strong boundaries with our clients. This is for you, if… You never feel like you’re “off” of work. Receiving messages from clients at all times of the day and night You stru...
Jan 21, 2025•31 min•Season 11Ep. 2
Hey Successful Hairstylists!! WELCOME TO SEASON 11!! 😍 Todays training is for you, if: You want to make more money behind the chair in 2025 You've ever had a super busy day/week/month and though, "That's all I made?!" I'm going to show you... How to book appointments into your calendar to prevent gaps from happening The easy trick to stop repeating the same busy week / slow week cycle in your schedule How to audit your service timing so you can see more clients (and make more money!) Let's get ...
Jan 07, 2025•24 min•Season 11Ep. 1
Hey Successful Hairstylists!! Today we're talking about what we need to LEAVE BEHIND in 2024! In my experience behind the chair, coaching hairstylists and working behind the scenes with salons - I've identified 5 common blindspots that sabotage your client relationships behind the chair. The worst part, is that you MOST LIKELY aren't even aware that you are doing them! 👀 I'm breaking these down for you - and also what you can do about it!! Let's get started. ------ If you're new here, welcome!!...
Dec 17, 2024•24 min•Season 10Ep. 26
Hey Successful Hair Stylists! This training is a little more fun and refreshing! We’re going to focus on creating a better guest experience by talking about trends! This is for you if… You tend to feel behind the trends and just want to know what’s going on Your clients tend to know more about trends and ask you for things you haven’t heard about You want to build better loyalty and increase your avg ticket by keeping your clients CURRENT Why trends are important Show you’re an expert in the ind...
Dec 10, 2024•23 min•Season 10Ep. 25
Hey Successful Hairstylists!! Things are NOISY right now! Not only with the marketing blitzes from every corporation you know but also with lots of speculation around the next presidential administration and the economy. While SOME educators will ADD to the noise, use clickbait and fear-mongering to stress you out (and make sales) -- I'm here to GROUND YOU in what matters. I'm sharing... How to stay informed without stressing yourself out How important it is to NOT make business decisions for th...
Dec 03, 2024•24 min•Season 10Ep. 24
Hey Successful Hairstylists!! This week we're talking all about INSTAGRAM STORIES and how we can use them to book new appointments! There is nothing that our industry loves more than supporting each other! We love to use Instagram as a way to hype up our hair besties, follow our mentors, learn new techniques and just have fun together! But when it comes to posting and showing up in ways that ACTUALLY GET CLIENTS we can get in our heads. That's why I put together these 5 INSTAGRAM STORIES for you...
Nov 26, 2024•22 min•Season 10Ep. 23
Hey Successful Hairstylists!! THIS episode was the your FAVORITE all time episode of the podcast so today I'm doing a throwback! Here are the TOP SALES SECRETS FOR HAIRSTYLISTS! Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like... Where did all of those new clients come from? What did I do/say to make my clients so happy? No idea! If we don't know what's working ...
Nov 19, 2024•28 min•Season 10Ep. 22
Hey Successful Hairstylists! This week we're talking about INSTAGRAM and all the juicy updates they've been adding! There has never been a better time to grow a business with FREE tools -- and knowing how to take advantage of all the different features can set you up for success! I share... Why IG continues to be the best way to get new clients (in 30 mins/day) 8 of the latest Instagram updates to attract local people to find your page, follow you and book appointments! Carousels, Reels, Comment...
Nov 12, 2024•25 min•Season 10Ep. 21
Hey Successful Hairstylists! Today we’re talking about one of the biggest goals that hairstylists have the second they begin their career - becoming FULLY BOOKED ! What always strikes me, though, is that while this is something we strive so hard for - we often have no real idea how close or how far away we are from reaching that goal. Could it take us 6 months? 5 years? If I amp up my marketing will it really make a difference or is that just a waste of time? In this training, I’m sharing… The i...
Oct 29, 2024•25 min•Season 10Ep. 20
