103: Why Supportive Business Coaching for Women Matters So Much, with Katie Kus

Sometimes it's easy for women business owners to get caught up in this idea that in order to be successful, they have to "win" at playing the game that male entrepreneurs have been playing for so long.

So they work harder. They put in gruesomely long hours. They try to contort themselves into the mold of the Marketing Bro who's making it all happen all the time, at the exact same intensity levels, even though our bodies (and everything else in the natural world) operates on cycles. 

We know what this looks and feels like: women are burned out, unwell, struggling, and utterly exhausted.

It stands to reason that business coaching for women should be different. We need coaching models that can fit a new paradigm: one that honors the feminine and cyclical living, that offers the community support that women had for thousands of years up until very recently, and that builds in rest and real self-care as a foundational principle of success. 

So today we're talking with holistic esthetician, solo mom, kickass CEO, and Incubator client Katie Kus about her amazing journey. 

We hope you see why we embrace the idea of business coaching for women — and why our approach meets women where they are and allows them to be fully themselves inside of the role of entrepreneur. 

What you’ll learn in this episode:

• Katie’s journey from bank manager to CEO of her own skincare business
• Why she chose to stick with Team KK, even after she knew she didn’t want to become a blogger
• What’s made all the difference for her
• Why she knew she had to join the Incubator — and how her business has shifted since 

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Links + Resources Mentioned in this Episode: 

• Ready to maximize your business's potential? Check out the sanity-saving, abundance-creating strategies we use inside the Success With Soul Incubator that help you start building a business you love and that serves your whole life.
• Find Katie on her website
• Check out Katie's freebie!
• Follow Katie on Instagram @oregongirlskincare
• Follow me on Instagram @katekordsmeier
• Everything Is Figureoutable, by Marie Forleo

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EPISODE CREDITS:

Produced by Dave Visaya at https://www.podcastengineers.com/