091 REPLAY: Copywriting Tips with Laura Belgray

Copywriting is one of the most important skills you need to develop as an entrepreneur. Think of how much copy you need to write in a given year: weekly emails, blog posts, social media captions, marketing emails, sales pages–oh my!

But so many entrepreneurs tell me, “Yea, but I just don’t know WHAT to say!” or “I don’t know how to sound like myself!” or “I don’t know how to be engaging and capture people’s attention.”

If you’ve got a major case of writer’s block, or if trying to write emails or copy for your business makes you groan or break a sweat, this episode is for you!

My guest today, Laura Belgray, is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you’ve probably seen her words on air.

What you’ll learn in this episode:

• How to deal with haters or unsubscribers from polarizing emails
• How Laura teamed up with Marie Forleo to create The Copy Cure course
• How to do a ‘lazy launch’ in your business
• What to do if you don’t know how to sound like yourself when you write, or if you think you’re “boring”
• How to come up with story ideas

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Links + Resources Mentioned in this Episode:

• Join Selena Soo’s Impacting Millions here and get our special bonuses! (cart closes April 6, 2021)
• Ready to make your publicity dreams come true in 2021? Check out my friend Selena Soo’s publicity calendar! It includes 40+ pages of story ideas you can pitch to the media, strategies for tackling sensitive and timely issues, and Selena’s top 3 insider secrets for scoring major media coverage (and building an audience of raving fans along the way). Go here to grab your copy now!
• Get Laura’s 33 non-sucky subject lines for emails that always get opened here
• Visit Laura’s website Talking Shrimp here and on Instagram @talkingshrimpnyc
• Follow me on Instagram @katekordsmeier and @rootandrevel

More Ways to Enjoy Success with Soul

• Download a transcript of this episode
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• Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.

EPISODE CREDITS:

Produced by Danny Ozment at https://emeraldcitypro.com