Success Author's Corner with Bob Pearson debuting Crafting Persuasion
Jan 21, 2022•28 min
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Episode description
Bob Pearson is a special guest. He co-authored Crafting Persuasion and founded The Bliss Group. Bob once worked with Mickey Mantle. Hear his very special story about the MICK. Listen to Bob's favorite part of Crafting Persuasion. Know your audience first and align with them; then what behaviors do we want to take. And where do people want to receive the information.
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