Louise Hill is the co-founder and Chief Operating Officer of GoHenry, a groundbreaking financial education app and prepaid debit card designed to empower kids and teens with essential money skills. Launched in 2012 after Louise spotted a gap in children’s understanding of digital spending, GoHenry now supports over 2 million users across the UK, US, and Europe. With a background in e-commerce and operations at major retailers like John Lewis and Debenhams, Louise brought a wealth of experience t...
May 22, 2025•1 hr 6 min•Season 6Ep. 78
In this episode, we sit down with Lucas London , the dynamic founder and CEO of Lick , the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry. We dive into his entrepreneurial journey, the challenges of scaling a DTC brand in a traditional market, and ho...
Apr 24, 2025•51 min•Season 6Ep. 77
Tugce Bulut is a distinguished entrepreneur and data expert, renowned for her contributions to the fields of artificial intelligence and consumer intelligence. She is the co-founder and CEO of Eloquent AI, a company dedicated to advancing AI technologies to revolutionise human-computer interactions. Prior to her role at Eloquent AI, Bulut founded Streetbees in 2015, serving as its CEO. Streetbees is a global intelligence platform that analyzes real-life moments from users worldwide to provide ...
Apr 02, 2025•56 min•Season 6Ep. 76
In this episode, we sit down with Sokratis Papafloratos, a seasoned entrepreneur and angel investor renowned for his significant contributions to the tech and digital health sectors. Sokratis's journey began with an academic foundation in electronic engineering from the University of York, followed by a master's in information processing from King's College London. He commenced his career at Vodafone Group, focusing on strategy and business integration. His entrepreneurial ventures include: Trus...
Mar 19, 2025•1 hr 7 min•Season 6Ep. 75
James Griffith, CEO and co-founder of Mous—a tech accessories brand renowned for its innovative approach to product design. Founded in 2014, Mous emerged from a desire to revolutionise the tech accessories market by offering products that seamlessly blend functionality, performance, and style. Under James's leadership, the company has grown exponentially, captivating a global audience with its commitment to quality and innovation. James's entrepreneurial spirit and dedication to excellence have...
Mar 12, 2025•1 hr 7 min•Season 6Ep. 74
George Taylor is the visionary founder and CEO of Frive, formerly known as Lions Prep, the UK's leading chef-cooked meal plan service. Established in December 2016, Frive has delivered over seven million meals, evolving from a brand initially catering to gym-goers and fitness enthusiasts to one that appeals to a broader audience seeking convenient, nutritious meal options. Under George's leadership, Frive underwent a significant rebranding in 2024, collaborating with creative agency Among Equ...
Mar 05, 2025•1 hr 13 min•Season 6Ep. 73
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship? From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategise and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks tha...
Apr 26, 2023•1 hr 1 min•Season 5Ep. 72
Marietta Hickman recently founded Cheeky Nibble whilsy working out of a disused RAF hanger. UK Young Innovator of the year winner, Marietta produces her delicious handmade cereal with little more than an idea, a big bowl and spoonfuls of passion! Marietta admits "this is the first time in my life I have not been bored!" So, how difficult is it as a solo, female entrepreneur with autism and a passion for baking to bring a product to market? With Cheeky Nibble's striking packaging an...
Apr 19, 2023•59 min•Season 5Ep. 71
From being able to focus on tasks that matter through to benefiting from a good night's sleep, Damien Bryne and his co-founders at Hux Health have developed and brought to market one of the 'coolest' and most accessible superfoods, nootropics, sleep and beauty supplements around. From undergoing investment rounds through to developing a product that not only works but is designed to also look great when sat on your kitchen shelf to boys at Hux Health spanned varying walks of life before coming t...
Apr 12, 2023•1 hr 3 min•Season 5Ep. 70
The behemoth that is Huel started off as a convenience idea and fast became a necessity for so many. James Collier a former NHS Dietitian was wholly responsible for the formulas and nutritious benefits of Huel in the early days. A nutritionist by trade James joined Oliver to discuss how Huel was once just an idea around his co-founder Julian Hearn's kitchen table before becoming the recognised 'go to' brand it is today. James also reveals the title, background and context of his new book ' Thoug...
Apr 05, 2023•49 min•Season 5Ep. 69
Co-founder of Mixtons, Xav struggled with Dyslexia from an early age, ultimately discovering music as his form of expression as a teenager. With Dyslexia forming Xav's unique outlook on life he tried, and sometimes failed in business, that was, until the 3 co-founders of Mixtons came together... One third of Mixtons, Ranj, trained as an engineer before becoming a cocktail mixer in a local bar ultimately finding his love for hospitality and the perfect pour. It wasn't until the 2019 pandemic that...
Mar 29, 2023•1 hr 6 min•Season 5Ep. 68
From Africa to Spain and everywhere in between, co-founder of UniTaskr Joe Black has had a varied life from an early age. Part of an entrepreneurial family, Joe found himself at a young age plotting the line of lost golf balls from a Spanish golf resort, cleaning and re-selling those same balls to the players. Realising that students and peer-to-peer work stems innovation, gives experience but is an often overlooked resource by business and individuals alike, UniTaskr launched and recently becam...
Mar 22, 2023•58 min•Season 5Ep. 67
Beer But Better, it's true! Oliver Bruce sits down with Harvy Armstrong and Sam Holmes to discuss why Harv left his highflying job in the city and Sam decided to give up working with private jets with a clear vision to bring caffeine infused and low calorie lager to the UK. First time founders but with entrepreneurial backgrounds, Harvy and Sam who notably have appeared on reality TV show Made In Chelsea have, off their own backs, raised capital, built a brand and become listed in some of London...
Mar 15, 2023•1 hr 2 min•Season 5Ep. 66
From over 100 staff with Design My Night and an 8 figure exit to building what could be a unicorn Oliver speaks with Nick Telson now of Trumpet.app Exiting a business and starting again takes some doing, however, Nick and his 2 co-founders have been on a warpath of funding, development and scaling since late 2022 for their new vision and venture Trumpet, the sales app. Nick a serial investor himself talks to Oliver about what he looks for when investing his own money in others, what he suggest f...
Mar 08, 2023•56 min•Season 5Ep. 65
From living in America as a child and shovelling show to earn some extra pocket money Jesse had very little entrepreneurial heritage but that doesn't seem to have stopped him growing a brand that can now be found in pubs, bars and restaurants across the UK. With Jesse's Dad being a Vicar and his mum a French teacher, how did Jesse build such a strong beer brand with such little knowledge. Jesse graduated from University and ended up working for Mars, this however wasn't for him. An idea he baked...
Oct 05, 2022•53 min•Season 5Ep. 64
Founder of GRIND Coffee David Abrahamovitch grew up watching his dad build multiple businesses as a child ultimately inspiring him to go it alone. It didn't however start with coffee! Having turned his Dad's business around and pivoted it into new sectors, David speaks to Oliver about how there's a seismic culture shift in today's world about what being an 'entrepreneur' actually is. David started his first 'proper' business at University at aged 22 whilst studying UCL. David and his co-founders...
Sep 28, 2022•1 hr 6 min•Season 5Ep. 63
Ecologi, one of only a few businesses in the world genuinely striving for economical change. Planting over 100,000 trees PER DAY, Elliot came up with the idea for a subscription based environmentally focused business whilst on his morning commute. He thought, "what is the cost of a coffee per day could be put into changing the planet?" The rest was history. Having suffered from burnout in his previous job Elliot never set out to become an entrepreneur but had an idea that he believed would make ...
Sep 21, 2022•1 hr 8 min•Season 5Ep. 62
In this live on location recording, Oliver caught up with Andy Shovel co-founder of vegan food brand THIS at their London HQ. A born entrepreneur Andy’s hit the headlines recently for his slightly ‘out there’ marketing stunts, one of which included a life size naked statue of Piers Morgan in Leicester Square with his ‘THIS’ product housed around Piers’ nether regions… That said, the self proclaimed ‘un-cool’ entrepreneur that is Andy, co-created his first business with a group of mates whilst at...
Aug 22, 2022•1 hr 9 min•Season 5Ep. 61
Paul's Father ran away leaving his Mother to contemplate taking him to an orphanage. His Father returned, a 'wheeler dealer', Paul's father ended up as a market trader. As a teenager Paul ended up working for his Father in Waste and Disposal. There's money in muck as they say selling for millions just before his Father passed away. Paul's business acumen served him well growing and exiting multiple Waste brands. Paul was number 3 at sportswear brand Gymshark after the co-founders approached Paul...
Aug 01, 2022•1 hr 27 min•Season 5Ep. 60
After dropping out of school with no qualifications aged 16, Daniel Hegarty got signed to the same label as Boy George and went touring with his punk band for just £100 a week. He then spent the next ten years carving out a career as a working musician in LA, writing for and performing with the likes of S Club 7, Robbie Williams and the Sugababes, before returning to the UK to be one of the first employees at Wonga, where he became fully immersed in the world of tech startups. Dan became frustra...
Mar 23, 2022•54 min•Season 5Ep. 59
Growing up on a farm in rural Suffolk, sisters Alice and Rosie never pictured a career in the fashion industry. After they both headed off to uni, they both started working the corporate life in London, and when a jacket made by their mother got a hugely positive response at a wedding, they decided to start Hicks & Brown together. Whilst originally focused on selling jackets at events, the sisters soon realised that although the jackets weren’t selling out, the hats were a huge hit, selling ...
Mar 16, 2022•56 min•Season 5Ep. 58
After being diagnosed at 18 with an autoimmune disease, Molly Johnson-Jones was fired from her job in investment banking after requesting to work from home one day a week. Molly then met Maurice O’Brien on the dating app Hinge, and after five dates they decided to start a business together which would provide a platform for people like them who wanted more flexibility in their jobs. From this idea, Flexa was born. Flexa is a website which only allows companies with flexible working environments ...
Mar 09, 2022•52 min•Season 5Ep. 57
From an early age, Hannah Chappatte was surrounded by successful family members, but her initial confidence took a knock when her teachers told her she had dyslexia. Despite this, she went on the secure As and A*s across the board in her A-Levels, before spending a globe-hopping year working in intern roles in various companies around the world. While studying English Literature and Language in Bristol, Hannah spotted a huge gap in the market for a platform that would provide reputable student a...
Mar 02, 2022•53 min•Season 5Ep. 56
Serial entrepreneur Martin Bysh started his journey living in East London with a passion for programming games. Seeking amusement and enjoyment in everything Martin did he built 20 top 10 games before he was 30. Having never worked for anybody, Martin founded, grew and exited multiple online businesses before the online space was comodosited by the arrival of the Apps. He even beat Facebook to it by founding MakeFriendsOnline in the early 00’s. Having co-founded Huboo which is tipped to be the n...
Feb 23, 2022•1 hr•Season 5Ep. 55
Jamie Barber is a prolific restaurateur and founder of the Hush Collection who started out as a lawyer and musician signed to George Michael’s record label. Myleene Klass started out in showbiz and in pop group Hear’Say, before turning her attention to the world of business when she founded her own children’s clothing brand, My K. After months of lockdown had given them both “extreme kitchen fatigue”, they decided to team up to launch My Supper Hero, a recipe box delivery service that provides g...
Feb 16, 2022•52 min•Season 5Ep. 54
Rory Sweet, Founder of Halo, who originally featured in Series 1 of Success Is In The Mind, has recently sold his business for a huge $715 million. Now, Rory returns to the podcast to discuss how he did it, and what’s next for him. In this slightly shorter episode of Success Is In The Mind, Oliver catches up with Rory to ask what it feels like to sell a company, how to decide who the right buyer is and where Rory’s going with his next venture. Exclusive Content – Snippet 1: https://youtu.be/xddF...
Feb 09, 2022•19 min•Season 5Ep. 53
Annabel Makin-Jones is a third generation Yorkshire farmer and Founder of Tame & Wild Drinks. Starting out at a young age helping out on her family farm, Annabel then went to Harper Adams to study Agri-Food Marketing with Business Studies, before returning to the farm to start growing strawberries and launch Annabel’s Deliciously British. After getting her strawberries stocked in several high-end retailers, Annabel realised that it was time to ‘diversify or die’ and began branching out into ...
Feb 02, 2022•49 min•Season 5Ep. 52
Freddy Ward is the Co-Founder of Wild Cosmetics, a direct-to-consumer subscription based deodorant company, with a heavy focus on using natural ingredients and cutting down on plastic waste with refillable deodorants. Starting out as the fifth ever employee at Hello Fresh in 2012, Freddy worked his way up to Marketing Director before deciding to start his own company, Wild, with a lifelong friend. Wild now has a loyal following of over 100,000 customers, after selling over 300,000 deodorants in ...
Jan 26, 2022•43 min•Season 5Ep. 51
Trigger warning: this weeks episode contains references to suicide. William Chase is a serial entrepreneur with over 40 years of experience running businesses. After a string of bad luck which resulted in him declaring bankruptcy and almost losing his family farm, William turned it all around when he began using rejected potatoes to create the hugely successful Tyrrells Crisps. In the following years, Tyrrells turned over millions of pounds and after selling the company to Langholm Capital for £...
Jan 19, 2022•54 min•Season 5Ep. 50
Josh White, Co-founder of CanO Water, launched the brand after returning from a holiday in Thailand where they had been inspired to drive change after seeing the dire state of plastic bottles lining the beach and what started out as an eye-opening trip abroad became a mission to reduce single use plastic. Since launching in 2015, CanO Water has sold over 15 million cans in the UK and Ireland. Propelled by increasing consumer demand for more sustainable alternatives to plastic bottled water, CanO...
Jan 12, 2022•48 min•Season 5Ep. 49
