On Reducing Churn with Joel Hughes, CEO at Right Networks
Episode description
In this week’s episode of Subscriptions Scaled, we speak with Joel Hughes, CEO at Right Networks.
Right Networks helps accounting firms and small businesses experience the value of being cloud-connected. The team combines knowledge of accounting and tax applications, innovative cloud technology, and a 24/7 US-based support organization to significantly enhance its clients work.
Joel started his career as an engineer and coded for a few years. Then he started a consulting business with some friends from college in digital signal processing software for satellite communications.
What’s exciting and fun about subscriptions to Joel is the visibility you can get with a business. The visibility is so much better than when Joel first started selling in his career.
The issue of churn is discussed in depth in the episode and how Joel and his team work to reduce it. They are always looking at how to get people up and running on their software quickly, for example.
The team often makes hypotheses about churn and retention. Then they make some changes and let them play out for at least a few months. This allows the team to see if their changes affect the churn rate.
Learn how to reduce churn rates and much more by tuning in to the latest episode of Subscriptions Scaled with Joel Hughes, CEO at Right Networks.
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