Brewing Authenticity in E-Commerce with Shunan Teng of Tea Drunk
Episode description
On this episode, Shunan Teng, CEO and Founder of Tea Drunk, discusses the authentic world of Chinese tea. She offers a glimpse into the blend of passion and business that has brewed the success of Tea Drunk, while also sharing her fascinating knowledge of Chinese tea culture.
Key Takeaways:
(04:01) Identifying and addressing issues with mobile website usability and customer purchase difficulties.
(08:00) Shifting the website’s color scheme from dark to light to reflect a luxury, friendly brand image.
(14:18) Enabling Tea Club members to skip a month to manage their accumulated product, while also revising Tea Club strategies to boost experiences and revenue.
(20:08) Shunan emphasizes the importance of understanding and sharing the story behind each tea.
(23:56) Retention rates of recurring customers are notably high at 70%.
(24:41) Around 50% of web traffic comes from people directly typing the Tea Drunk URL, indicating a strong brand recall.
(27:46) Approximately 20% of Tea Drunk's customers are from outside the United States and Canada, revealing a diverse, international customer base.
Resources Mentioned:
Shunan Teng -
https://www.linkedin.com/in/shunanteng/
Tea Drunk | LinkedIn -
https://www.linkedin.com/company/tea-drunk/
Tea Drunk | Website -
https://www.teadrunk.com/
Tea Drunk Academy Website -
https://www.teadrunkacademy.com/
Ready to get started with Rebar?
Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.
#SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService