More Wine Please | How More SKUs Improved Retention for WINC
Feb 20, 2024•30 min
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Episode description
Jai Dolwani is the former CMO of WINC, the #1 Wine Subscription Box, and founder of The Starters. In this dose Jai shares how he helped turnaround WINC, the data he pays attention to, and how you can hire fractional ecommerce talent through The Starters.
00:00 - Introduction to Jai Dolwani
02:55 - His time at WINC
04:30 - Building teams fractionally
07:58 - How Jai evaluates product companies to see growth opportunities
10:10 - What was working and what wasn't working at WINC
11:14 - The three main metrics that drive LTV
12:08 - Tying actual experience into the reason why people subscribed in the first place
14:40 - The art of retention versus the science of retention
17:00 - Is the incremental lift of a free gift worth it?
18:45 - Developing an offer specific to the segment you want to motivate
20:30 - Finding ways to personalize the subscription experience for different segments
21:05 - Most businesses should only be focusing on the art of the experience
Find fractional e-commerce talent for your business: https://www.hirethestarters.com/
Connect with me on social:
https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscription Prescription: https://thesubscriptiondoc.com
00:00 - Introduction to Jai Dolwani
02:55 - His time at WINC
04:30 - Building teams fractionally
07:58 - How Jai evaluates product companies to see growth opportunities
10:10 - What was working and what wasn't working at WINC
11:14 - The three main metrics that drive LTV
12:08 - Tying actual experience into the reason why people subscribed in the first place
14:40 - The art of retention versus the science of retention
17:00 - Is the incremental lift of a free gift worth it?
18:45 - Developing an offer specific to the segment you want to motivate
20:30 - Finding ways to personalize the subscription experience for different segments
21:05 - Most businesses should only be focusing on the art of the experience
Find fractional e-commerce talent for your business: https://www.hirethestarters.com/
Connect with me on social:
https://www.linkedin.com/in/holman-matthew
https://twitter.com/subscriptiondoc
Subscription Prescription: https://thesubscriptiondoc.com
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