How to Fix Your Subscription Retention Strategy with Thomas Lalas
Jul 29, 2025•33 min
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Episode description
In this episode of Subscription Prescription, we dive into the tactics that actually move the needle on subscription retention. I’m joined by Thomas Lalas, a DTC retention expert who’s worked with brands like Everyday Dose, Obvi, and Livingood Daily.
We break down:
Why most brands lose customers in the first week (and how to stop it)
How to turn your billing reminders into a retention engine
The data-backed importance of early engagement and product education
Whether you’re running a CPG subscription brand or trying to improve retention for your digital offering, this episode gives you practical, proven insights to build a subscription people want to stick with.
🔔 Subscribe for more actionable strategies every week.
📩 Get the newsletter: https://newsletter.thesubscriptiondoc.com
📊 Want an audit of your subscription program? Visit https://thesubscriptiondoc.com
We break down:
Why most brands lose customers in the first week (and how to stop it)
How to turn your billing reminders into a retention engine
The data-backed importance of early engagement and product education
Whether you’re running a CPG subscription brand or trying to improve retention for your digital offering, this episode gives you practical, proven insights to build a subscription people want to stick with.
🔔 Subscribe for more actionable strategies every week.
📩 Get the newsletter: https://newsletter.thesubscriptiondoc.com
📊 Want an audit of your subscription program? Visit https://thesubscriptiondoc.com
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