Join us for an exclusive interview with Andrei Rebrov, the co-founder and Chief Technology Officer of Scentbird, as he shares his expertise on scaling subscription-based businesses. With over 15 years in technology and a proven track record of growing Scentbird to more than 800,000 active subscribers, Andrei offers invaluable insights into the challenges and strategies involved in managing a successful subscription service. In this conversation, we delve into: The evolution of Scentbird from a s...
Jan 21, 2025•46 min
Ready to take your subscription business to the next level in 2025? In this solo episode of Subscription Prescription, I'm diving into the top three areas to focus on for Q1: 1. Cancellation Flows: Learn how to design flows that retain subscribers, reduce churn, and offer valuable alternatives to cancellation. 2. Email Mastery: Discover the power of segmentation, upsells, and winback campaigns to keep your audience engaged and boost lifetime value. 3. Processing Improvements: Streamline your sub...
Jan 14, 2025•23 min
Ready to make 2025 the best year for your subscription business? In this episode of Subscription Prescription, guest host Andriy Rudnyk, founder of GOOD Subscription Agency, reveals how to set actionable KPIs and hit your revenue goals with a proven 3-lever formula. 📈 Here’s what you’ll learn: The biggest challenges brands face with subscription KPIs (and how to fix them). The 3 metrics that matter: Subscriber count, Average Order Value (AOV), and Average Order Count (AOC). How to boost retenti...
Jan 07, 2025•29 min
Merry Christmas!
Dec 24, 2024•2 min
In this episode of the Spodcast, Al Salomon sits down with Rachel Ricks, a leading expert in subscription eCommerce, to discuss how acquisition and retention strategies work hand in hand to drive growth. Discover the secrets to creating effective social ad campaigns and learn how to balance customer acquisition with long-term loyalty. 🔗 Subscribe to the Newsletter: https://newsletter.thesubscriptiondoc.com/subscribe 📌 Connect with Al Salomon on LinkedIn: https://www.linkedin.com/in/alejandra-s...
Dec 17, 2024•34 min
In one of our best interviews yet, I sit down with Liam Brennan from BusterBox to uncover the secrets behind successful subscription strategies. 🐾 We dive deep into: Crafting offers that impact CAC (Customer Acquisition Cost) and retention. Creative upselling techniques that boost your bottom line. Proven winback strategies to re-engage past subscribers. Whether you're just starting or looking to take your subscription business to the next level, this conversation is packed with actionable insi...
Dec 10, 2024•30 min
In this special episode of the podcast, guest host Al Salomon takes over for Matthew Holman to explore the often-overlooked post-purchase gaps in subscription businesses. Al sits down with Dallas Parsons, Senior Director of Marketing at Mixhers, to discuss practical strategies to elevate the customer experience and retention post-purchase. What You’ll Learn: How subscription brands can identify and close post-purchase gaps Insights from Dallas on enhancing customer loyalty through better communi...
Dec 03, 2024•32 min
Unlock the secrets to boosting your subscription business with data-driven strategies from Stephen Racano, a leading expert in the field and a key figure at Geologie. In this insightful interview, Stephen delves into: Understanding Lifetime Value (LTV): Learn how to accurately assess and leverage LTV to drive sustainable growth. Data-Driven Decision Making: Discover the importance of data in shaping effective subscription strategies. Proven Growth Tactics: Gain actionable insights to enhance cus...
Nov 26, 2024•32 min
2025 is right around the corner, and it’s time to supercharge your subscription program! In this episode of Subscription Prescription, I’m sharing actionable strategies to help you master subscriber retention, improve acquisition, and grow your business. Learn how to: Evaluate your current strengths and weaknesses in acquisition and retention. Optimize your subscription fundamentals like payment processing, onboarding emails, and cancellation flows. Test new offers and upsells to maximize lifeti...
Nov 19, 2024•12 min
What can subscription brands learn from the world of sports streaming, elite sports teams, and telecommunication giants? In this episode, I sit down with Tom Burrell, a retention expert with experience at DAZN, Manchester United, and leading telecom companies. We dive into the unique retention strategies these industries use and discuss how they can be adapted for the subscription business space. If you're looking to boost your retention by leveraging insights from unexpected industries, this co...
Nov 12, 2024•45 min
In this episode, I delve into strategies to fully leverage your subscription platform's capabilities. While these platforms offer a wealth of features and data, it's crucial to discern which insights are directly applicable to your brand and which should be approached with caution. I'll guide you on how to effectively utilize the valuable information provided by your subscription app partner and identify areas where a tailored approach is necessary. Key Takeaways: Identifying actionable insights...
Nov 05, 2024•15 min
In this episode, I sit down with Bryan MacDonald to uncover the secrets behind his eCommerce success. From fulfillment strategies to customer experience and retention, Bryan shares how brands can creatively stand out and keep customers loyal by focusing on quality. Discover how lessons from unconventional industries—like ammunition—are fueling success in unexpected markets, including pet food! 🎧 Highlights Include: - Retaining customers with a quality-first mindset - Creative eCommerce strategi...
Oct 29, 2024•44 min
In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands. We’ll also discuss practical tactics to unlock retention success and why too many businesses are leavi...
Oct 22, 2024•29 min
In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth. Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation...
Oct 15, 2024•43 min
In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year. We'll cover: Crafting subscription offers that stand out. Strategies to prevent existing subscribers from canc...
Oct 08, 2024•13 min
Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one. Special Offer: Check o...
Oct 01, 2024•42 min
In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level. I’ll show you how brands are using: Pric...
Sep 24, 2024•21 min
In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts. Learn about tools like: StoreTester: Perfect for testing your store's performance under real-world conditions. Che...
Sep 17, 2024•52 min
Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights. Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off you...
Sep 10, 2024•21 min
In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey. Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn. Looking to get started with quizzes? See 61 ready-to-use quiz templ...
Sep 03, 2024•46 min
In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied. 🔍 Key Topics Covered: The power of email in subscription retention Crafting an onboarding strategy that sets ...
Aug 27, 2024•22 min
Welcome to another episode of Subscription Prescription! In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯 Key Topics Covered: The power of email marketing in reducing churn and boosting average order value. How to create an engaging subscriber experience that drives ...
Aug 20, 2024•41 min
Welcome to another episode of Subscription Prescription, where we unlock the secrets to scaling your subscription business! In this episode, host Matthew Holman dives deep into essential metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Contribution Margin. These are the building blocks for understanding how to acquire subscribers profitably. You'll learn: The importance of knowing your CAC and how it impacts your ad spend. How to balance upfront costs with long-term subscr...
Aug 13, 2024•26 min
In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley. Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine. Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worke...
Aug 06, 2024•38 min
Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more. From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business. To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.co Subscribe to our weekly newsletter: https://...
Jul 30, 2024•23 min
Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online. Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/ Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com
Jul 23, 2024•30 min
A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers. In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn. He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine....
Jul 16, 2024•21 min
Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead. In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them. Get an audit right away with Chargeflow: htt...
Jul 09, 2024•26 min
Matt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't. In this week's dose, Matt breaks down the simple improvements you can make today. Scale up your content today with Penmo: https://penmo.co/ Subscribe to our weekly newsletter: https://thesubscriptiondoc.com
Jul 02, 2024•19 min
Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control. Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers. See how Upzelo can scale up your loyalty program: https://upzelo.com Learn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-control Sub...
Jun 25, 2024•1 hr
