Default to the Subscription Option | Why This Dangerous CRO Trick Will Boost Revenue
Jan 16, 2024•19 min
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Episode description
In this dose Matt dives into the psychology of having potential subscribers opt-into or out of subscriptions. More than a CRO tactic, this method can boost revenue but carries some risks.
01:10 - Why we need help getting people to subscribe
02:23 - Example of opt-in versus opt-out psychology
04:00 - Why is it compelling to default to the subscribe and save option
05:25 - Some of the downsides with defaulting to the subscribe and save option
07:15 - Revenue per visitor or amount of revenue from first-time sales may go down
08:17 - Understanding the potential revenue lift from increased conversions
10:15 - Looking for additional ways to increase revenue per subscriber
12:00 - Ways to make the default option more clear and higher converting
14:10 - Opportunity to get the best customer by only offering the subscribe and save option 15:10 - Ways to start testing the default option or not
Subscribe to my newsletter for weekly tips on how to scale your subscription program: https://thesubscriptiondoc.com
Email me with subscription questions: matt@thesubscriptiondoc.com
01:10 - Why we need help getting people to subscribe
02:23 - Example of opt-in versus opt-out psychology
04:00 - Why is it compelling to default to the subscribe and save option
05:25 - Some of the downsides with defaulting to the subscribe and save option
07:15 - Revenue per visitor or amount of revenue from first-time sales may go down
08:17 - Understanding the potential revenue lift from increased conversions
10:15 - Looking for additional ways to increase revenue per subscriber
12:00 - Ways to make the default option more clear and higher converting
14:10 - Opportunity to get the best customer by only offering the subscribe and save option 15:10 - Ways to start testing the default option or not
Subscribe to my newsletter for weekly tips on how to scale your subscription program: https://thesubscriptiondoc.com
Email me with subscription questions: matt@thesubscriptiondoc.com
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