Win Back Your Subscribers This Q4 with These Creative Facebook Ad Strategies!

Liam gives the answers . It's as simple as that .

It's all about Q4 , it's all about marketing . It's all about getting more people signed up . It's all about q4 . It's all about marketing . It's all about getting more people signed up . It's all about making more money , and that's what we're going to continue with today .

Okay , so here's something you can do which is really easy to set up and will help you win back as many of your previous customers as possible . We all know , when it comes to any kind of subscription business whether it's a subscription box , a membership , a SaaS company , whatever there will always be cancellations .

That's just part of the game when you're running a subscription business . When somebody cancels , though , it doesn't mean your relationship with them is completely over . There's a good possibility that at some point in the future , you will be able to win them back and get them to reactivate their subscription . They may have cancelled due to a variety of reasons .

They may have been short on money , too much products , they're going away on holidays or changing job , whatever .

Circumstances change all the time , though , and at some point in the future there's a good chance you will be able to win them back , and we focus a lot of our time and energy in BusterBox on win backs , because the longer you're running your subscription box business , the more customer data you're building up .

All the time you've new people coming in , you've people cancelling . You've new people coming in , you've people cancelling . You've new people coming in , you've people cancelling . This is evolving all the time , and over a certain period of time , you can end up with a pretty big list of cancelled customers who you can target and try to win back .

Now , a very effective way of winning back cancelled customers is through Facebook ads , by targeting them and basically putting a really good offer in front of them and asking them to come back . Now , there's many different ways of doing reactivations , but on this episode , we're going to focus exclusively on Facebook ads . So this is how you set this up .

The first thing you want to do is create a custom audience of your cancelled subscribers . Now here's a pro tip when we're doing this , we only create a custom audience of everybody who cancelled but made at .

The reason we do this is we don't want to be reactivating people who only come in and take a couple of boxes and cancel , or take the offer and cancel , because we don't make any money off these people .

We're a subscription business and for our business to work and for us to actually be profitable we have to keep people signed up for a decent amount of time . So we only want to target the good quality customers . So we make a customer audience of everybody who's canceled but made at least six payments . Then we set up a simple retargeting campaign .

We target this audience and that's it A purchase retargeting campaign . We target this audience and that's it A purchase retargeting campaign , a manual setup , the old school way of doing it , and we just hone in on that audience . Now , if you're only a new enough business , this may not work as well for you , but you should still test it .

If you only have a very small amount of people to target , obviously you're going to burn through that list pretty quickly , but you should still give this a go , do it on a small budget . So we have this retargeting campaign running and we've a few different ads in the campaign and I'm going to go through them right now . Okay , let's read out the copy .

Dear human , I'm this close to chewing your slippers . Seriously , it's me , your dog . Remember Buster Box ? Of course you do . It was the best thing in my life Toys , treats and pure excitement every month . Now it's just well me staring at you while you watch TV . But here's the deal If you sign me back up .

But here's the deal If you sign me back up , not only do I get all the amazing stuff again , but I also get a free bed £60 value Way more than your slippers are worth , by the way . So what are we waiting for ? Let's bring back the fun before I start plotting a slipper chewathon . You're extremely under entertained . Dog ps .

Seriously , human time is running out . So it's a funny enough ad coming at them from the dog's perspective , grabs attention , tries to make them feel a bit guilty about cancelling the box and then hits them with a really strong offer . Now , obviously , if you don't have a dog subscription box , you can't do it from the perspective of the dog .

But that doesn't really matter . Just get creative and it can still work really well for you . And then we have a image and the image says your dog misses this . Join today and get a free luxurious dog bed . There's a picture of a dog in the bed and a packed box and the headline is come back and get a free bed worth 60 pounds .

Now we're using the same copy on every single ad , but we do have different images . The next image is an orange background and it says we miss you . Come back and get a free luxurious dog bed . And there's a picture of the dog in the bed and a packed box .

And then the final image for this particular offer is a purple background and it just says come back and get a free luxurious dog bed , packed box and dog in a bed . And all of those images are different , with different dogs and different boxes . You should definitely do this and I'll explain to you why . Why you should definitely do it .

Around this time of year , it obviously gets more competitive . Around this time of year it can get more expensive to acquire customers , even though consumers are buying more things . It's a lot more competitive . You already have a list of people who you know are good quality customers .

You know that these people have a record of paying customers your company for a decent number of months . You also know that these people are going to be buying things on the run up to Christmas , so you may as well go out and ensure they're buying things from your company and giving you money .

It's much smarter to do this compared to going out and trying to acquire completely new customers . Those new customers , you don't know how they'll behave when they sign up to your box . They may be freebie hunters and they run up to Christmas . They may only want a couple of boxes for Christmas . You don't know how they're going to behave Now .

Obviously , it is important to go out and acquire new customers , but it makes a lot of sense to also advertise to people who you know are good quality . They've already qualified themselves to your company because they've made a number of payments to your business in the past . So you may as well try to win them back . Now , why does this work well ?

It works well because the ads are completely different . They're targeting those people , they're acknowledging that they used to be signed up , and then you're hitting them with a really good offer to try to win them back . The offer to try to win them back . If your ads look the exact same as your cold traffic ads , this will not work as well .

It works well for us because it clearly says we miss , you come back and we acknowledge , obviously , that they were signed up previously in the past . Then obviously you have to have a really good offer . If you don't have a really good offer , you won't win them back . So , yeah , this is a little tip that you can set up pretty much immediately .

It's not difficult to set this up and it should work really well for you . We're doing this all the time . That was just one example that I shared with you for our bed offer . We've done this for other offers in the past as well , and we're constantly switching offer and targeting people who have cancelled . It works great . So , yeah , definitely give it a go

. Now . A big question I get all the time when I start talking about different offers and things like that and I think I touched on this last week , but I'll cover it again very briefly is how do we set this up ?

We're on Subly and they make running different offers really really easy because you can use different plans which will help you identify the offer .

You can use different landing pages and you can also use their tag system to ensure you know what offer every customer signs up to , because the last thing you want happening is people signing up and you don't have a clear what offer they signed up on and they end up getting the wrong stuff . That will make them really angry .

But yeah , I hope you found this episode helpful . We'll be back next week at the exact same time as always . If you have a question you want answered on the show , make sure you head over to subscriptionboxresourcescom , join the free facebook group and post your question there . Thanks very much and have a great day .