How To Quickly Add MRR With Post Purchase Upsells!

Liam gives the answers . It's as simple as that .

One of the main reasons it's very important is you want to ensure you're building a sustainable business and you want to ensure you're able to pay for everything but , most importantly , cover your marketing spend to bring new customers in . When you're running a subscription box business or any subscription business and I've touched on this quite a lot

it's kind of like walking the tightrope sometimes and there's a equation you have to have working in your favor around your payback period obviously , how long it takes to turn a cohort of customers profitable , your lifetime value , your customer acquisition costs . It's all a equation that has to be running in your favor .

Otherwise you can end up building a business that isn't sustainable . So , on today's episode , I'm just going to share a little tip that can make a big difference when it comes to building extra revenue in your subscription box business and , hopefully , getting that equation to work in your favor .

We obviously use Subli and they have post-purchase funnels built into the platform and those post-purchase funnels can be a really powerful way of increasing your average order value and selling more subscriptions to your customers .

On the back end and I'm actually going to share something we're doing with one of our subscriptions we offer on the back end , and I'm actually going to share something we're doing with one of our subscriptions we offer on the back end we offer quite a few different subscriptions when somebody signs up to BusterBox , but this is one that works really , really well

for us . So if somebody signs up , right , one of the first upsells they're going to see is something that pops up saying get three bags

of healthy premium treats for free . Okay , and this is the copyright your dog has been invited to become an official BusterBox treat tester for free . This is what you're getting today for free . Your dog gets exclusive access to the treat tester club for free . You get your first delivery of healthy treats for free .

You just need to pay for 99 post and packaging . Every month , we ship you a extra three bags of the healthiest treats on top of your normal delivery . Some of these will be our own brand treats and some of them will be treats sourced from the top treat manufacturers in Europe .

If you and your dog are satisfied with the treats and you want to continue to receive them , you will pay £9.99 extra per month to continue to receive 3 extra bags . This can be cancelled at any point with no commitment required .

You can rest assured that your dog is happy and getting the best toys and most healthy and delicious treats with the treat club and your normal BusterBox subscription . Oh yeah , one more thing you are also protected by the BusterBox promise .

If , for whatever reason , you or your dog are not satisfied with these treats and you think they are poor quality they aren't we will cancel your subscription and give you a full refund and let your dog keep the treats anyway . That's how confident we are that you and your dog will love these treats . You can't say fairer than that .

Click claim offer below to join the treat tester club for free . And then we have a picture of a dog wearing a chef hat and it says get three bags of healthy premium treats for free . Become an official buster box tester now . Why does this work really ? Really well , this is what some people find confusing . Right , we include treats in our box anyway .

And on the post-purchase upsell , we're giving people the opportunity to join another subscription to get more treats . It actually usually works quite well to offer people the opportunity to buy a variation of the same thing again . Okay , people are going for this because they are the buster box brand treats . It's a really good offer .

They may want to stockpile some treats . They may have more than one dog , they may want to donate some of these treats to a shelter , they may want to donate them to a friend's dog or they may just simply want more treats because they're in the market to buy treats for their dog . And the way we've packaged it is they get the first month for free .

It's included in the box but they have to pay a additional $4.99 shipping and that $4.99 shipping obviously helps us cover the cost . And then , if they're happy and they don't want to cancel the next month , it will renew and they will pay an additional $9.99 on top of what they're paying already for their subscription . And this is just .

This is only one subscription we have now , but this is a really powerful way of increasing your average order value . We looked at this recently enough . How many people were on this and it was driving a lot of extra revenue for our business and making our customers um a lot more valuable .

Now we've another post-purchase subscription here that follows a similar framework . Join the Tough Toy Club . Your dog has been invited to test the selection of our strongest toys for free . We have sourced , and , in some cases , manufactured , the selection of the most robust and super tough dog toys on the market .

This has taken over 7 years of research , feedback and product development , but we believe we've finally cracked it , and we want your dog to be one of the first pups to experience it . Now , we would never say any of our toys are totally indestructible . No dog toy is . They aren't meant to be . In

fact , it remains a vital part of our toy design to ensure that our dog toys break apart before your dog's teeth do Now . One thing we can guarantee , though , is these toys are very durable and your dog will love them . There's more copy there selling this offer , but the point I'm trying to get across is right .

We're doing the same thing again here , and we're following the same framework . We're selling more of the same stuff . We offer toys in our box . It's one of the main reasons why somebody signs up , but a large proportion of people do want to pay extra for more toys and for the opportunity to receive tougher toys .

Now the advice I can give to you is , if you are struggling to fill out your post-purchase upsells , just test selling more of the same stuff , extra products which are already included in your box .

If you have a couple of different product types , separate them out and give people the opportunity to buy more of the same and include it as a subscription option so you build up that extra recurring revenue .

But the one thing I'd say to you is you need to make it easy for people to cancel these add-ons , because if people come true and they do a lot of add-ons and then they realize , like after a month , well , I'm paying a lot for this subscription and it's not easy to remove the add-ons , they will end up canceling the entire subscription .

And something else which dawned

on me which really changed the the post-purchase conversion rates of all these things we have in our funnels . Right , we're running a lot of offers to get people signed up , so we're doing free gifts , double boxes , all that type of stuff that we've covered before on the podcast . Those customers like offers .

So you should come up with more offers in your post-purchase upsells and if you do that , you're going to convert more of them and you're going to make more money and get more people on additional subscriptions . Okay , that's just a little tip I wanted to share this week .

Try it , it doesn't take long to set up post-purchase upsells Write the copy , dedicate a few hours , test this , put some new ones up and , yeah , it can make a big difference to your business . When you get this right Now , we'll be back next week at the exact same time .

If you enjoyed this episode and you got value from it , would you mind giving me a review on spotify or whatever ? Wherever you listen , it doesn't matter , just helps me get this out to more people . If you have a question you want answered on the show , just head over to subscriptionboxresourcescom , join the free facebook group , post your question there .

Thanks very much , and chat to you next week . Bye .