How This Email Brought in 92 Subs in 1 Day (And 400 Total!)

Liam gives the answers . It's as simple as that .

On today's episode , we are continuing on from last week's episode and we're back focusing on email marketing , and what I'm going to do is I'm going to share another example of a email that performed really well for us in BusterBox , and I'm going to break down why it performed well so you can take that information and hopefully apply it to your own business and

have a lot of success . You can also just copy this email if you want , but obviously repurpose it for your own niche , and I'm doing this because we're in October and this is the time of year you should be focusing 100% on selling , on new customer acquisition , on selling other products , growing your business and making as much money as possible .

This is the time of year to do it , and I want to help you achieve that any way that I can . Okay , let me explain what's been going on in BusterBox . So I'm recording this on a Saturday and yesterday was obviously a Friday . Now we're coming up to the halfway point in October , and October has been really good for us so far in BusterBox .

We've got a lot of new people signed up . We're selling loads of other products through Add to Box and things are going pretty well and we had a really strong September as well . So I'm looking to scale things up now . I've increased the ad budget and I want to get as many people signed up as possible .

I woke up yesterday morning and the first thing I noticed was nobody had signed up to buster box during the night . I was like , oh , that's kind of strange , and normally each morning when I look , you'll get a few people during the night .

Sometimes you actually get a lot of people signed up during the night and that's great because it gives you a really good platform to build on then for the rest of the day . If you're starting work and you've already like 15 people signed up , it just makes things a lot easier . But anyway , yesterday we had nobody signed up , so that's really strange .

I checked again after an hour and we had a couple of people . In another hour I think we had another person in . Anyway , I won't bore you . By the time we got to two o'clock in the afternoon , we had spent a thousand euro on ads and we were in the hole .

To be honest with you , we only had a handful of people in and the customer acquisition cost was absolutely through the roof . Now , this was very strange because all these ads had been working well for a long time and it's not normally like that .

Like I have a lot of different campaigns going and maybe you might have like a couple bad ones every now and again and you can turn them off or you can write it out during the day and see if it gets better . But this was like literally everything was just terrible . The cpa on some of them was like 200 euro absolute rubbish .

It looked as if there was something wrong with facebook . So I decided at two o'clock I'm turning everything off . I'm not spending any more money , I'm just going to turn everything off and I'll set up a new campaign the next day because obviously something strange is going on here . So I turned everything off . Cpa was obviously still through the roof .

But I decided to write a email . I'm going to go through this email now , because this exact email turned a very bad day into a very good day , because this email got 92 people signed up . Okay , let's go through it . So the subject line is in capital letters Max is getting a free box . Now this is obviously the dog's name .

So immediately it's a very personal subject line Capital letters congrats , your dog is getting a free box . You're opening the email to figure out what's going on here , so high open rate . Then we jump in . Hey , there , I'm cutting straight to the chase .

Tonight we want you and your dog to join BusterBox and we're giving you your first box for free to ethically bribe you to join . I know for a fact that both of you will love it , and here's why . Why you'll love it . Number one saves you time and money compared to shopping at the pet store . Number two the best quality toys and treats on the market .

Number three 24 or 7 free access to a video fest , giving you peace of mind . Number four it's really fun having the box arrive every month . Cool teams make it exciting and fun . Number five it feels really good spoiling your dog . Why your dog will love it . Number one your dog will go crazy when the box arrives .

Number two the healthy treats are always delicious . Number three the toys will give them hours of entertainment . Number four the whole experience will make them very happy and that's all that matters . As you can see , it's a fantastic idea to join BusterBox .

Then there's a picture of a collage of happy dogs with packed BusterBoxes , and these are real customer pictures so people can get a feel of what their box will be like . But we're making it even better . If you join right now , we'll give you your first box for free . This is how confident we are that you and Max will love BusterBox .

Click here to get your first box free . We promise this will make your dog very happy . We have thousands of happy members and are rated 4.5 stars on Trustpilot . Have a great night . Kind regards , liam . Get my free box Offers applied to all of our best value multi-month plans . Okay , so this email got 92 people signed up . Let's take it from the top .

The subject line , like I said , very personal . It says your dog is getting a free box . You're going to open the email . Then I jump in . I'm cutting straight to the chase tonight . We want you and your dog to join buster box .

I make it very clear and then , in capital letters , this whole sentence is in capital letters and we are giving you your first box for free to ethically bribe you to join . It's a no-brainer offer . We're giving the first box for free Now . Just to make this clear , right ? We're not just giving boxes away for free . We're not doing anything like that .

It is free , but they have to pay shipping for the first box and it's only on our six and 12-month plans . We've ran this offer for a long time . At certain points we know what our lifetime value is . We know it's profitable for us . There's a whole strategy behind this .

We're not just giving boxes away for free and not taking credit card info or something like that . But yeah , it's a no-brainer offer . I know for a fact that both of you will love it and here's why so I split this up , why you'll love it and here's why so I split this up why you'll love it saves you time and money compared to shopping at the pet store .

That's a big reason why somebody would sign up to our box the best quality toys and treats on the market so they can feel assured that their dog is getting good quality products . 24 7 free access to a video fit giving you peace of mind . That's a great perk . It's really fun having the box arrive every month . Cool teams make it exciting and fun .

Get them excited about the teams . It feels really good spoiling your dog , so playing on the emotional angle there then why your dog will love it . And we basically explain why the dog will love it . Now what you can learn from this is if the person buying your box is not the intended user of the product . I'll give you a example .

Imagine you had a kid's box . Well , in that case , the parent is obviously going to be buying the box , but the kid is going to be using it .

So you should definitely test something like this in your marketing messenger , similar to what I did here why you'll love it and you'll break down why the parent will love it and then , underneath it , why the kid will love it , and then you break down why the kid would love it .

If you're selling a cat box , try why you'll love it , why your cat will love it .

So in any situation where the person buying it is not the end user , you should test appealing to their self-interests as well and break down logically why they'll love the subscription box and break down logically why the end user will love the subscription box , so the cat or the kid or the dog or whoever it's being bought for . So definitely test that , okay .

So under any that , obviously there's the collage , the happy dogs . People can see what they're going to get , and then we jump in here . But we're making it even better . If you join right now , we'll give you your first box for free . So we hit hard with that offer again . This is how confident we are that you and your dog's name will love Buster Box .

Then we have the call to action . We promise this will make your dog very happy . We lean into the emotional angle again and then we sign off with some social proof . We have thousands of happy members and are rated 4.5 stars on Trustpilot . So at this point right , we've come in really strong offer . We've shown pictures of really happy dogs .

We've explained why they love it . We explained why the dog will love it . We sign off with social proof . There's thousands of people who are happily getting this product every month . There's no reason why somebody wouldn't sign up when they get to the end of this email , and that's why it converted so well .

Now I would highly recommend trying something similar in your business . Test one of these emails . You can take inspiration from what I've just covered and apply the lessons so they're relevant to your own business . Now I'll tell you something funny as well .

It's now 3 o'clock on a Saturday and we re-sent the exact same email at 12 o'clock to all of the people who never opened it last night . And we now have another 44 people who have signed up from this email . So in total , in less than 24 hours , this email has signed up Let me work it out 136 people , and there's still more people coming in .

So , yeah , take it and apply it to your own business and hopefully it will help you get a lot of people signed up during q4 . Now we'll be back next week at the exact same time and , as always , if you have a question , you want to answer them . The show .

Make sure you head over to subscriptionboxresourcescom and join the free facebook group and post your question there . And could I also ask a big favor ? If you've been listening to this podcast for a while and you've enjoyed it and you feel like you've learned something from it , would you mind giving me a review ?

It doesn't matter if you're on Apple , spotify or whatever you listen to podcasts on . Just give me a review if you wouldn't mind , because it definitely helps me get this show out to more people . Thanks very much and chat to you next week . Bye , bye .