Subscription Box Answers

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.

Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.

In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.

Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.

I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.

Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!

Last refreshed: July 18th, 2025 at 3:32 AM ⓘ

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Episodes

How My Zoo Box Became a Million-Dollar Business (With Sara Tullos)

Welcome to Subscription Box Answers, the podcast that provides valuable insights and tips for entrepreneurs in the subscription box industry. In this episode, Liam Brennan interviews Subscription Box Experts Member Sara Tullos, the founder of My Zoo Box, a million-dollar kids' subscription box that has achieved phenomenal success. Liam first met Sara back in 2020 when she was first getting started with her Subscription Box Idea. In a very short period of time, she has achieved amazing things and...

Mar 20, 2023•31 min

Blowing up your Subscription Box With Facebook Ads In 2023 (What is working right now)

Welcome to Subscription Box Answers, the podcast where we answer your burning questions about subscription box businesses. In this episode, Liam Brennan tackles the question on every subscription box owner's mind: Are Facebook ads still worth it in 2023? Liam has spent close to $1 million dollars on Facebook ads for BusterBox and shares his insights on what's currently working and how you can use it to grow your business. You don't want to miss this! To join the waitlist for the Subscription Box...

Mar 12, 2023•33 min

Growing a Subscription Box With Jocelyn Mizrahi Henderson

Welcome to Subscription Box Answers, the podcast where we explore everything you need to know about starting and growing a subscription box business. In this episode, Liam Brennan sits down with Jocelyn Mizrahi Henderson, The Founder of Dog Mom Lifestyles and a Subscription Box Experts Member. Jocelyn shares her insights and experiences on running a subscription box business, from creating irresistible offers that convert to finding creative ways to make the numbers work on the back end. She als...

Mar 06, 2023•46 min

How much can you spend to acquire a customer and still remain profitable?

Welcome to Subscription Box Answers, the podcast that provides actionable insights and strategies for subscription box business owners. In this episode, your host Liam Brennan breaks down the importance of the LTV:CAC ratio for any subscription box business looking to scale and remain profitable. Liam explains that to build a successful and sustainable subscription box business, you need to understand how much you can spend to acquire a customer while remaining profitable. The LTV:CAC (Lifetime ...

Feb 27, 2023•17 min

How to reduce passive churn in your Subscription Box Business.

Welcome to the Subscription Box Answers podcast, where we help subscription box business owners solve their most pressing challenges. In this episode, our host Liam Brennan takes a deep dive into the topic of passive churn and shares valuable insights on how to reduce it in your subscription box business. Passive churn, which refers to the situation when a customer's credit card fails when attempting to process a future payment, can account for up to 40% of overall churn in a subscription box bu...

Feb 20, 2023•16 min

How to negotiate and manage vendor relationships (and get FREE Products) with Kristen Champoux

Join host Liam Brennan as he sits down with subscription box expert, Kristen Champoux, in this week's episode of the Subscription Box Answers podcast. As a former Wall Street executive turned business development consultant, Kristen has used subscription boxes as a tool for brand awareness and marketing for her clients. She eventually took over The Fit Boxx and grew it into a successful $1M+/year company. Kristen shares her insights on vendor relationships and how to secure free products for you...

Feb 13, 2023•39 min

Turn Excess Stock Into Cash ASAP

In this episode of "Subscription Box Answers" hosted by Liam Brennan, he delves into the importance of having a streamlined process in place to handle excess stock. Liam emphasises the dangers of stockpiling inventory over time, which can negatively impact profits and cash flow. Tune in to learn valuable insights and tips from Liam on how to sell excess stock quickly and effectively. Have a question you want answered in a future episode? Head over to www.subscriptionboxresources.com and post it ...

Feb 03, 2023•14 min

Increasing Prices For Existing Subscribers

On the latest episode of Subscription Box Answers Hosted by Liam Brennan, we are talking about something that is essential for any subscription box business to keep a close eye on — raising your prices. Sure, the prices of things may be going up, but how do you make sure you're staying on top of your margins while still maintaining customer loyalty? On this episode, Liam dives into how to go about raising prices if it is the right move for your business, as well as the exact approach that Buster...

Jan 30, 2023•22 min

Subscription Box Price Testing

Join us for the latest episode of the Subscription Box Answers Show and learn how to optimize your pricing strategy. Host Liam Brennan will be breaking down the importance of price testing for your subscription box business. With the economy constantly changing, it is crucial to make sure you are not leaving money on the table. Liam will provide you with the exact strategy to conduct successful price testing and increase your profits. Don't miss out on this valuable information! And if you have ...

Jan 23, 2023•14 min

Marketing Your Subscription Box with Google Ads: Separating Fact from Fiction

"In this episode of 'Subscription Box Answers' hosted by Liam Brennan, we're separating fact from fiction when it comes to marketing your subscription box with Google Ads. Are you tired of sifting through conflicting information on how to effectively promote your subscription box business with Google Ads? Look no further! Liam will be clearing up some of the most common myths and misconceptions surrounding Google search Ads and providing actionable tips on how to use them to drive growth for you...

Jan 14, 2023•16 min

How to grow your Subscription Box with Facebook Retargeting ads after the IOS Changes

In this episode of Subscription Box Answers, we cover how to grow your subscription box using Facebook retargeting ads in the wake of the iOS changes. Despite the widespread belief that retargeting ads are no longer effective, we explain that, with a little know-how, these ads can still be a powerful tool for acquiring new subscribers and lowering your customer acquisition cost. We also emphasise the importance of retargeting as a key component of any marketing strategy, as a percentage of poten...

Jan 07, 2023•18 min

Monthly, Bi-Monthly or Quarterly. What Kind Of Subscription Box Works The Best?

In this episode of Subscription Box Answers, titled "Monthly, Bi-Monthly, or Quarterly: What Kind of Subscription Box Works Best?" we'll be exploring the three different subscription models and which one is most likely to lead to a sustainable and profitable business. With extensive experience working with hundreds of different subscription boxes, I have a clear understanding of the benefits and drawbacks of each model and will be sharing my insights with you. But it's not just about choosing th...

Dec 29, 2022•22 min

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