Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI
Feb 16, 2022•49 min•Ep. 32
Episode description
On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.
Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.
In this episode, you’ll learn:
- Colette’s take on Apple’s ATT and its effect on marketing
- Outsourcing to an outside agency vs. growing your team
- Analyzing lifetime value and customer acquisition cost for long-term subscribers
- How to balance your business and family life
Colette Nataf’s Links
- Colette Nataf’s LinkedIn page
- MileIQ
- Lightning AI
- Colette's maternity leave blog post
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