Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results. In this episode, you’ll hear about: (4:41) Why PR is so much more difficult these days; Facebook ; Cambridge Analytica ; Theranos . (11:37) Joanna Stern may be the best tech journalist working ...
Mar 10, 2021•51 min•Ep. 11
Our guest today is Faye Keegan , co-founder and CTO of Dipsea . Part technology company and part story studio, Dipsea is the first audio platform for women's sexual wellness. Prior to founding Dipsea, Faye spent time at Neighborly as a software engineer and Bridgewater as an investment associate. With a background in economics and investment analysis, Faye isn’t your typical startup CTO. In this episode, you’ll hear about: (4:16) The growing popularity of audio as a medium; Headspace ; Calm . (1...
Feb 17, 2021•41 min•Ep. 10
Our guest today is Eric Crowley , a tech investment banker with GP Bullhound , focusing on consumer subscription software (CSS), enterprise software, and financial technology. With investments in companies ranging from Spotify to Fishbrain , and clients such as AllTrails , Partnerize , and Motif , GP Bullhound provides transaction advice and capital to many of the leaders in the consumer subscription software space. In this episode, you’ll hear about: (8:52) Prediction: There will be 50 more pub...
Feb 02, 2021•52 min•Ep. 9
Darius Mora is the Chief Marketing Officer at Reflectly , the world’s largest journaling app. Reflectly is consistently in the top 5 Health & Fitness iPhone apps in the US, competing with companies 10X its size. Over the past 6 months, Reflectly has broadened its scope, acquiring 8 new apps in the mental fitness space. Darius has been in the app space for almost a decade and founded 4 app startups prior to joining Reflectly in 2018. He’s been focused on ASO, free marketing, paid user acquisi...
Jan 20, 2021•55 min•Ep. 8
Today on the podcast we have two guests from Big Sky Health : Vu Pham, who works on the product team, and his colleague Nick Robinson, Chief Business Officer. Big Sky Health was founded to help people live healthier, longer lives with the help of technology. They are currently working on 3 apps: Zero , the world's most popular fasting app, Less , an app for more mindful drinking, and Oak , a meditation and breathing app. In this episode, you’ll hear about: (6:07) Zero helped create the “fasting ...
Jan 12, 2021•47 min•Ep. 7
While in college Zach built Hashtag Expert , an app for finding top-performing hashtags. After growing it organically for a bit, he started doing paid acquisition and quickly scaled it to hundreds of thousands of dollars a month in revenue. You can see exactly how much Zach spent to grow Hashtag Expert to that level because he publishes an interactive dashboard that shows the past couple years of income and expenses. Zach is now writing an email newsletter on his process of building a new app bu...
Dec 16, 2020•45 min•Ep. 6
Since Apple’s big announcement about upcoming privacy changes in iOS 14 , mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do? In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile. From...
Dec 02, 2020•50 min•Ep. 5
In This Episode Apple recently shocked the App Store developer community with news that small developers with revenue of less than $1M per year will pay a commission of 15% instead of 30%. Within hours of the news dropping, David and Jacob recorded this episode with the hottest of takes, exploring what this means for the future of the App Store. Here's what we cover in the episode: (1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!) (4:39) 97% of developers usin...
Nov 18, 2020•43 min•Ep. 4
Starting a mobile-first subscription app business can be tough — there are a lot of decisions to make. Should you bootstrap or raise investor funding? How will you classify your business? When is the right time to monetize your app? Fortunately, you don’t have to go it alone! One of the best ways to chart your course is to learn from the experiences of developers who’ve been through the process before. And one of the best ways to do that is to go through an accelerator like Y Combinator. This we...
Nov 13, 2020•42 min•Ep. 3
We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity? (Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!) In this episode, you’ll hear about: ...
Oct 30, 2020•52 min•Ep. 2
Welcome to the Sub Club podcast: a deep dive on building and growing subscription app businesses. Hosts David Barnard and Jacob Eiting will guide you through the ins and outs of subscription apps — sharing insider tips, predictions, and insights from industry experts. In this episode, you’ll hear about: (00:58) Meet your hosts David Barnard and Jacob Eiting. (05:11) Sub Club is the first podcast focused on subscription apps. (05:15) Personal SaaS is a nascent industry. (6:18) The first billion-d...
Oct 29, 2020•51 min•Ep. 1
