Sub Club by RevenueCat

David Barnard, Jacob Eiting•www.subclub.com

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

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Episodes

The Next Big Opportunity in Software — Eric Crowley, GP Bullhound

Our guest today is Eric Crowley , a tech investment banker with GP Bullhound , focusing on consumer subscription software (CSS), enterprise software, and financial technology. With investments in companies ranging from Spotify to Fishbrain , and clients such as AllTrails , Partnerize , and Motif , GP Bullhound provides transaction advice and capital to many of the leaders in the consumer subscription software space. In this episode, you’ll hear about: (8:52) Prediction: There will be 50 more pub...

Feb 02, 2021•52 min•Ep. 9

Building a Lean Growth Machine for the World’s Largest Journaling App — Darius Mora, Reflectly

Darius Mora is the Chief Marketing Officer at Reflectly , the world’s largest journaling app. Reflectly is consistently in the top 5 Health & Fitness iPhone apps in the US, competing with companies 10X its size. Over the past 6 months, Reflectly has broadened its scope, acquiring 8 new apps in the mental fitness space. Darius has been in the app space for almost a decade and founded 4 app startups prior to joining Reflectly in 2018. He’s been focused on ASO, free marketing, paid user acquisi...

Jan 20, 2021•55 min•Ep. 8

Transitioning a Free App with Millions of Users to Subscriptions — Vu Pham & Nick Robinson, Zero

Today on the podcast we have two guests from Big Sky Health : Vu Pham, who works on the product team, and his colleague Nick Robinson, Chief Business Officer. Big Sky Health was founded to help people live healthier, longer lives with the help of technology. They are currently working on 3 apps: Zero , the world's most popular fasting app, Less , an app for more mindful drinking, and Oak , a meditation and breathing app. In this episode, you’ll hear about: (6:07) Zero helped create the “fasting ...

Jan 12, 2021•47 min•Ep. 7

Building a $100k App Business in 6 Months — Zach Shakked, Hashtag Expert

While in college Zach built Hashtag Expert , an app for finding top-performing hashtags. After growing it organically for a bit, he started doing paid acquisition and quickly scaled it to hundreds of thousands of dollars a month in revenue. You can see exactly how much Zach spent to grow Hashtag Expert to that level because he publishes an interactive dashboard that shows the past couple years of income and expenses. Zach is now writing an email newsletter on his process of building a new app bu...

Dec 16, 2020•45 min•Ep. 6

Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo

Since Apple’s big announcement about upcoming privacy changes in iOS 14 , mobile app developers have been scrambling to understand how these changes will affect their businesses. With IDFA effectively dead in the water, developers will no longer be able to use device-level attribution and high-resolution tracking to send targeted ads to their users. So what can they do? In this week’s episode, we asked mobile marketing expert Eric Seufert for his take. Eric has had quite a career in mobile. From...

Dec 02, 2020•50 min•Ep. 5

Hot Takes — The New App Store Small Business Program

In This Episode Apple recently shocked the App Store developer community with news that small developers with revenue of less than $1M per year will pay a commission of 15% instead of 30%. Within hours of the news dropping, David and Jacob recorded this episode with the hottest of takes, exploring what this means for the future of the App Store. Here's what we cover in the episode: (1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!) (4:39) 97% of developers usin...

Nov 18, 2020•43 min•Ep. 4

Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI

Starting a mobile-first subscription app business can be tough — there are a lot of decisions to make. Should you bootstrap or raise investor funding? How will you classify your business? When is the right time to monetize your app? Fortunately, you don’t have to go it alone! One of the best ways to chart your course is to learn from the experiences of developers who’ve been through the process before. And one of the best ways to do that is to go through an accelerator like Y Combinator. This we...

Nov 13, 2020•42 min•Ep. 3

The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent

We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity? (Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!) In this episode, you’ll hear about: ...

Oct 30, 2020•52 min•Ep. 2

Introducing the Sub Club Podcast — Jacob Eiting & David Barnard

Welcome to the Sub Club podcast: a deep dive on building and growing subscription app businesses. Hosts David Barnard and Jacob Eiting will guide you through the ins and outs of subscription apps — sharing insider tips, predictions, and insights from industry experts. In this episode, you’ll hear about: (00:58) Meet your hosts David Barnard and Jacob Eiting. (05:11) Sub Club is the first podcast focused on subscription apps. (05:15) Personal SaaS is a nascent industry. (6:18) The first billion-d...

Oct 29, 2020•51 min•Ep. 1

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