What to make of MCoBeauty

Today, we’re joined by Shameless Media Co-Founder Zara McDonald. We’re tracing million-dollar Australian beauty brand, MCoBeauty and discuss the brand’s success and approach to business (ahem, yes, which includes our thoughts on dupe culture). The under-consumption core trend is allll over our TikTok feeds - is it wrong to own too many beauty products or is minimalism paving the way forward?  Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @style_ishau and TikTok @style_ishau. Thank you so much to Michael Hill for making this episode possible. There’s no better time to invest than now during Michael Hill's Diamond Month – with 20-30% off selected diamonds until Sunday 4 August, you can head over to the Michael Hill website now. Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), Joanna Fleming (joannafleming) and Zara Mcdonald (@zamcdonald).  Here’s a list of our Swap recommendations: Zara’s Glossier You  Jo’s Dr Michelle Wong’s The Science of Beauty  Mad’s Maison Crivelli fragrances  Style-ish's producers are Lucy Hunt and Ruby Hall.  Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here next Wednesday.