In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients. ***...
Jul 28, 2024•29 min
Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations. We dive into the process from the first point of contact with a potential member to converting them into a long-term client. We break down our approach, drawing from countless sales books and years of experience in high-ticket and in-person sales. Our unique 5 A's framework—Acknowledge, Ask, Assess, Articulate, and Accept—h...
Jul 21, 2024•37 min
In today's episode, we talk about finding new coaches without using paid ads. We share three clever ways to get great coaches to join your gym. First, we discuss how to use local gyms' websites to find potential coaches. Second, we show you how to use Facebook groups to get personal trainer recommendations. Lastly, we explain how to use your email list to find and hire new coaches. These methods are easy and cost-effective, helping you build a strong team. ************************** SUBSCRIBE TO...
Jul 14, 2024•25 min
Launching a gym can be really exciting, and we’ve found a way to make it faster and easier. In this episode, we share one of our favourite strategies for getting your gym up and running quickly. We talk about our personal experiences, funny stories, and give you practical tips that you can use right away. Throughout the episode, we cover important points like finding the right location, marketing your new gym, and setting up a great customer experience. We also discuss how to avoid common mistak...
Jul 07, 2024•27 min
This episode is all about the costs of running our fitness studio. We share some numbers and give you a full breakdown of what it takes to keep everything running smoothly. We talk about everything from the equipment we use to the little things that add up. Plus, we share some tips on how we could have saved money and what we've learned along the way. If you're thinking about starting your own gym or just curious about the behind-the-scenes of ours, this episode is for you! *********************...
Jun 30, 2024•28 min
In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from our own gym's journey. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to bu...
Jun 16, 2024•24 min
Opening a fitness studio doesn't have to cost a fortune. In this episode, we dive into how you can start your own fitness studio for under £10,000. We'll share practical steps, real-life examples, and common mistakes to avoid. We'll discuss the importance of leveraging existing clients, planning a solid launch campaign, and being creative with your space and resources. By the end of this episode, you'll have a clear roadmap to open your own studio without breaking the bank. *********************...
Jun 09, 2024•31 min
In this episode, we talk about building a successful gym community. It's not just about the workouts, nutrition, or even the coaching. It's about creating a space where people feel connected and supported. We dive into what a community really means and how it can make magical things happen for your gym. Our members recently organised a meetup on their own, which shows how strong our community has become. We also share tips on how you can build and maintain a great community in your own gym. ****...
Jun 02, 2024•32 min
In this episode, we share how we structure our small group PT sessions at our studio. We start by talking about why we do what we do and the importance of simplicity in our approach. We dive into the details of how we tested different group sizes and why we settled on one coach to six clients. We explain the three main parts of our sessions: movement prep, strength training, and conditioning. Each part is designed to meet our clients' needs while keeping the program flexible for different fitnes...
May 26, 2024•31 min
In this episode of "The Fitpreneur Podcast," we dive into the raw and real ups and downs of our journey in expanding our fitness studio. We open up about the challenges we faced last week, and share our story of humility and recovery. It's a candid look at the entrepreneurial rollercoaster—some days you feel unstoppable, and other days you're questioning every decision. We discuss our recent flawed decision to scale our operations, from a cozy 900 square foot studio to a larger, state-of-the-art...
May 19, 2024•27 min
We discuss strategies for gym owners who want to step back from coaching and focus on scaling their business. We explore how to effectively transition from being a hands-on coach to a fitpreneur, ensuring your gym not only survives but thrives. We start off by discussing the importance of creating a solid transition plan for integrating new coaches into your studio, ensuring they're well-prepared to take over your sessions and maintain the quality and culture you've established. We also highligh...
May 05, 2024•26 min
In this episode, we dive deep into the world of gym merchandise. We chat about our personal experiences and share a unique system to sell merchandise without it taking over your life. We discuss how seasonal and quality-focused collections can transform your gym's brand presence and boost member engagement. From choosing the right items to systematising your merch process, we cover everything you need to know to make merchandise a valuable part of your gym's offering. SHOW NOTES: 00:15 - Introdu...
Apr 28, 2024•24 min
We put a plan in place to rescue a struggling fitness studio. Our friend Fred (not his real name) reached out for help with his gym, which on the surface is doing okay at £6,000 a month in revenue, but underneath, it's barely surviving. Fred is exhausted, handling 35 semi-private sessions weekly by himself. We lay out a plan to overhaul his business model, making his workload manageable and his studio more profitable. SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your f...
Apr 21, 2024•32 min
In this episode of The Fitpreneur Podcast, we're diving into how we launched our fitness studio and skyrocketed it to a six-figure business in just four months. We'll share the innovative pre-sale strategy that helped us fully book our studio before opening its doors. With a mix of smart marketing moves and a unique approach to client engagement, we mapped out a journey from pre-launch to fully operational that you won't want to miss. Key moments in the episode include: [00:05:30] The backstory ...
Apr 14, 2024•31 min
We share how we selected the perfect spot to open our fitness studio, covering five key steps: deciding on the training model, doing deep market research, picking our top three dream locations, running test ads to see who's interested, and finally, choosing the best spot based on what we learned and our own insights. Our journey to opening our own 900 square foot studio really highlighted for us how crucial the right location is, especially if you want to offer top-notch services. We learned the...
Apr 07, 2024•25 min
