#27: Building a Content Strategy for Your Fitness Studio

In this episode, I’m joined by our new creative lead, Henry. We chat about the journey of building a content strategy for Revamp and how Henry’s role has shifted from capturing moments to creating a more structured social media approach. We go over our weekly content cycle, share how we’re using Notion to stay organised, and discuss why working with a team that’s open to new ideas and collaboration is key to a strong content game. Plus, we dive into the challenges and lessons that come with managing content for a fitness community and reflect on our mutual passion for storytelling and creativity.

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SHOW NOTES:

0:19 - How Henry has stepped into his new role as creative lead

1:48 - The importance of taking breaks for better focus

2:24 - About Henry’s journey and growing role at Revamp

5:02 - Our goal for social media: filling the pipeline

8:58 - How we use the “REPS” strategy: results, exposure, practice, summary

11:14 - Why staying flexible with content still benefits from having a plan

12:45 - The importance of team involvement in social media content

14:43 - How our Notion workflow streamlines content creation

16:59 - Why building a strong backend for operations is essential

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