It's interesting that you mention better spent money on Google Ads . To take over a country was your words , because I have this same kind of conversation with people myself and literally this morning I got a phone call or a voice note that was returning in the taxi on the way down from a guy who puts on celebrity football matches .
And I played in one , I don't know four or five months ago , where they bring over from England to Dubai 20 players , ex-premiership football players , some celebrities , some TV people and then they sell sponsorship to go on the shirts and all that kind of stuff . And I knew somebody who knew them .
They reached out to me and said would you be interested to sponsor ?
And I said , look , I'll only be interested to sponsor if you're going to play me , because I know I'm not going to get great value from um , from the actual name on the shirt itself , but I'll get good fun from playing and you know I took it as an opportunity that we planned well to you know , to meet the other players , to maybe get some guests for
podcasts , to get some good social media content , etc . Etc . And listen , we're talking microscopic amounts of money compared to you know what you're talking with the formula one . Formula two we paid 10k for that . When you look at what happened afterwards , was it worth 10k ? It wasn't worth 500 , probably wasn't worth 500 bucks .
And and the guy messaged me this morning saying we're coming back again , are you interested to do it ? I said , listen , no disrespect to you or your business model or everything you do . It's great fun and you and you put a good product on . But I can't see , I just can't see , any return on that spend . I actually said .
I said if I took 10k and put it into facebook ads , into google ads , into podcast ads , I could literally grow my audience to 100,000 new people . And I think it's still .
Despite the fact that business owners have all heard about Google Ads or Facebook Ads and are on the receiving end of them for 10 , 15 , 20 years , there's still so much value to be had in that , with this podcast podcast , we started to do audio podcast ads on the .
You know the pop-up on the app uh , maybe six months ago , and we've got from from relatively modest spends , you know small five-figure spends .
We've grown our audience 40x in the last , in the , in the , in the last six months and it's you know , it's interesting to to hear someone with a big public profile like you talk about those things , because I think people often look at YouTubers or guys who've been successful online and think of it as just oh well , these guys have popped a few good videos and
everybody just organically arrives on their page anyway . But I think people don't realise what effort and spend and control you know goes into into building that brand yeah , I agree , and I mean personally my youtube channels .
I did , I did they grow them organically . But for the businesses , of course , I think you need to be smart with how you spend the money and sponsoring things . I would say that should come very late stage . For a company it's only about brand awareness .
So like when you're Coca-Cola and like Microsoft and like Apple , yeah , it makes sense to do that brand awareness kind of thing .
But for earlier stage , like even mid-stage , I would say it's too much money because you can just take that and literally add to google ads or do other kind of paid marketing which gives you direct referrals , like direct um , you know , clients , um . So roi is much higher and way more easier to measure , because that's the problem also with sponsorship in f2 .
F1 is very hard to measure because you don't know there's no link that people click . They see it on TV , they see it when they're in the paddock and they're like maybe they go to your website , maybe they do something with you , but you can't measure where they came from .
But with Google ads and Facebook ads and other kind of marketing , you can directly see where they came from , how much money you made from it , so you can see if you spend one dollar , if you get two dollars back or not , but with f2 , like I can just um estimate and I can estimate that I didn't make that money back .
And you say you , you grew your youtube channels organically , 100% organically . You , you've never used youtube ads and things online no all organically . What ? What do you see as the I guess , as your , as your tactics or your hooks to be able to have grown those YouTube channels ?
What could someone listening to this who wants to grow online , not necessarily in crypto , but just build a YouTube presence ? What are the key secrets ?
I think the key secret is to , first of all , be consistent and don't overthink the videos . Most people they have an idea oh , I want to make a YouTube channel , but then they overthink it too much . And they have an idea , oh , I want to make a youtube channel , but then they overthink it too much and they never make that first video .
Or they make three videos and then they give up . I think consistency and just start making content , any kind of content , is very important and even if your content is shit , which is probably will be , to be honest , the first few videos , my first videos , were very bad I can't even watch my first .
Yeah , it's a cringe . It makes me , brings tears to my eyes , I know that's how I feel is .
Everyone feels like that because your first videos are going to be horrible . That's just how how learning works , and if you don't make those first videos , you're not going to learn . So you have to make bad videos to eventually make good videos , and I think people overthink it too much and never get started . And and that's the most important thing ,