From Supermarket to Bugatti in 3 Years - Interview with Crypto Expert Carl Runefelt

00:00:00:03 - 00:00:09:22
Carl Runefelt
In just one or two days, I, I lost $100 million. If Bitcoin goes down 20% one day, I don't care. I literally do not care. I see that as an opportunity to buy more.

00:00:13:00 - 00:00:35:10
Matt Haycox
Guys, it’s Matt Haycox here. And if you want to hear how to go from working in a supermarket to three years later living in Dubai, driving a Bugatti, flying in private jets and making millions from crypto, then you are going to love today's episode because that is the story we're going to tell. I'm here with the man himself, Mr. Carl Runefelt from Sweden all the way to Dubai, and that literally is his story.

00:00:35:20 - 00:00:54:23
Matt Haycox
Working in a supermarket, three years later, living here in Dubai, living it large and making fortunes. Now, Carl and I met a week or two ago at dinner, and we briefly talked about his story, and I knew I wanted to hear more and I knew you guys would want to hear more, too. So here we are. He’s kind enough to have us on the 40th story office block here, Carl.

00:00:54:24 - 00:00:55:16
Matt Haycox
Thanks a lot, buddy.

00:00:56:01 - 00:00:59:20
Carl Runefelt
Thank you so much for being in my office. And thank you for that very beautiful intro.

00:01:00:03 - 00:01:05:07
Matt Haycox
It's an exciting intro, but it's an even more exciting story. So, I mean, seriously, I mean, tell me how it all began.

00:01:06:08 - 00:01:37:20
Carl Runefelt
Well, actually, like, I could tell the story in a few different ways, but usually I tell the story from the fact that I was working in the supermarkets and in Sweden and I was, you know, not very satisfied with how my life was. Just a few years earlier, I had dropped out of school. I had no education. And it would seem from the outside that I didn't really have any big chance of any kind of success at all because I had kind of fallen behind a lot.

00:01:38:06 - 00:01:59:21
Carl Runefelt
My parents were extremely worried. They were like, you know, almost crying sometimes because they were actually literally crying sometimes because they were so worried about me. I was, you know, not doing anything with my life. I was even doing some bad stuff, you know, doing some alcohol and even, you know, partying and yeah, so I had a very bad period of time.

00:01:59:21 - 00:02:17:07
Carl Runefelt
I actually was battling some depression and anxiety as well. But I was working in the supermarket, so I had at least like some kind of income coming in. So I was not on the street or anything, but but I knew that I was meant for something bigger. I always knew that. I've felt it ever since I was a kid.

00:02:17:07 - 00:02:40:23
Carl Runefelt
I was, you know, I really I felt like I should be someone extraordinary, like even as a kid, I was walking around in the in the port of Cannes watching the super yachts. And I was in Monaco when I was young with my parents for like a vacation. Not in Monaco. We were in France going over to Monaco for like a day or so.

00:02:41:03 - 00:03:02:12
Carl Runefelt
And I saw, like you these crazy cars and everything. And I was like, dreaming about maybe one day in the future I would be the one driving a Bugatti. Maybe I would be the one who is successful that that people look up to, you know? So I always had that feeling inside of me. So when I was working in the supermarkets, this was obviously the opposite of what what I felt like I was supposed to do.

00:03:02:12 - 00:03:30:07
Carl Runefelt
So after two years of working there, I made a decision. I said to myself, You know what, enough is enough. Like, I am going to become rich, I'm going to become successful and I am going to be proud of myself. I'm going to make my parents proud. They're going to be, you know, excited about what I'm doing and I'm going to, you know, show everyone that that I can do extraordinary things.

00:03:30:15 - 00:03:33:05
Carl Runefelt
But at that stage, I had no clue what to do.

00:03:33:05 - 00:03:34:21
Matt Haycox
And you were what 23, 24 at this point?

00:03:35:01 - 00:04:02:19
Carl Runefelt
Something like this, exactly so approximately four years ago, actually, to be honest, four and a half years maybe that's when I made the decision. And then I was, of course, still working in the supermarket. I still had no clue what Bitcoin was. So the decision came way before I knew what crypto that is even existed. So I thought maybe I will start do some dropshipping, do some, you know, some entrepreneurial online stuff.

00:04:02:19 - 00:04:28:00
Carl Runefelt
That's kind of my idea of like how maybe I will get successful. But what I did was I researched online a lot about mindset, about how to become successful and very, very early on there I found out about the Law of Attraction and I learned a lot about quantum physics, about the universe, and how the law of attraction supposedly or allegedly was working.

00:04:28:00 - 00:04:50:10
Carl Runefelt
And basically I just listened to many successful people, athletes and billionaires, and you name it, and they all said that mindset and visualization and writing down your goals is the key to success. And that seemed to be kind of a common factor between most successful people, this visualization and this belief in yourself.

00:04:50:22 - 00:05:07:14
Matt Haycox
So just to interrupt, you were saying at this point you were learning about the law of attraction and quantum physics. I mean, did you have an interest before this point in in business or in economics, in finance, in anything or were you just kind of living life until this point?

00:05:07:20 - 00:05:37:03
Carl Runefelt
Actually the previous four or five years I had been nerding out a little bit about the monetary system. I was researching a lot about the the fiat system that we have today, how banks work, the Federal Reserve and how the banking system is, essentially it's a very corrupt and evil system that is robbing humanity off of their wealth in a quite literal sense, actually.

00:05:38:00 - 00:06:01:21
Carl Runefelt
So this is something I knew about before. That's why I actually started buying gold and silver, physical gold and silver, because I thought that was a way to escape the control of the banks. So when I heard about Bitcoin, eventually for me it was very easy to understand why Bitcoin exists and the value proposition of Bitcoin. So, so so that I had a head start in the research there already.

00:06:02:08 - 00:06:17:19
Carl Runefelt
But that just comes from pure curiosity. True curiosity. When I was younger I thought that was very interesting. Nothing I learned in school, like in school, I didn't learn a lot at all. I dropped out. I didn't like school. I actually hated school, to be honest. I have ADHD. I can't concentrate at all.

00:06:19:00 - 00:06:27:14
Matt Haycox
Well, taking you about your story and we got to four years ago, Law of Attraction, studying athletes, etc., What happened then?

00:06:28:04 - 00:06:54:15
Carl Runefelt
Okay, so I made the decision like I'm going to be super successful, super rich and super free and you know, I'm going to be extraordinary. That was a decision. But then practically what I did was I started visualizing my dream life. So I started imagining myself in my mind that I already was living my dream life. I also wrote down on the piece of paper some of my goals that I had back then.

00:06:55:16 - 00:07:23:22
Carl Runefelt
And I also, for example, I tried to make it fun. So for example, I, I took my phone and I went online to, to two different websites where you can either rent or buy private jets or yachts and cars and I pretended in my mind that I was on the market to buy and rent these different things. And I was doing it to the point where, you know, I was going into very, very detailed things like I wanted.

00:07:24:01 - 00:07:54:24
Carl Runefelt
I started thinking about what year should I buy, how big should I buy? I started to ask these questions about like, how much does it cost to hire a captain for my yacht? How much does it cost to order a jet from from France to to Sweden? I went into very, very, very detailed descriptions of like these things because I thought that's what a successful person would do before renting or buying something.

00:07:54:24 - 00:08:11:02
Carl Runefelt
They would, of course, try to figure out what it is they're buying. So, you know, instead of just like looking at a yacht and thinking, Oh, wow, that would be cool. Well, I took it to the point where it's like, okay, I'm going to have it, so I'm going to buy one, so let's figure out how to get it.

00:08:11:07 - 00:08:16:04
Matt Haycox
But but at this point, you've not decided how you're going to put how you're going to pay for it. You've just decided you're going to be successful.

00:08:16:04 - 00:08:35:03
Carl Runefelt
At this stage, I'm still working in the supermarket. Yeah. And people call me crazy. And some people I didn't even tell that I'm doing this stuff because, you know, in Sweden, this specifically, people have a very like low mindset and, you know, people like me are just crazy, you know? But but this is basically what I was doing.

00:08:35:03 - 00:09:01:02
Carl Runefelt
I also sometimes took a cab into into town or to the subway and just like went into Gucci, Louis Vuitton. And I, I was pretending, acting as if I could buy anything in there. I even bought a pair of second hand used Louboutin shoes. There's like, like the most expensive kind of shoes you can buy. The retail price was like $1,200.

00:09:01:06 - 00:09:22:05
Carl Runefelt
I bought it for like $200 secondhand, which is already like a lot of money for me back then. But I thought, you know, this is an investment. I'm going to buy these shoes. And every time I put these on, I'm going to, you know, I'm going to be that successful person. I'm going to act and feel the energy inside of me as if I'm already successful and as if I can buy these shoes, as if it's nothing.

00:09:22:11 - 00:09:31:01
Carl Runefelt
And now, if you come to my apartment, you'll see you have, like, you know, 30 of these shoes and it's like $1,000 a pair. So these are kind of you still.

00:09:31:01 - 00:09:31:23
Matt Haycox
Got the original value.

00:09:31:23 - 00:09:51:00
Carl Runefelt
So I see. Why do I have them is No, I have them. You know, I think, yeah, my parents took them here, so it's funny, you know, I have a few of these examples actually where I used visualization and material things to to help me visualize. And now it all became true. And now I'm sitting here with another pair of my Louboutins shoes.

00:09:51:18 - 00:09:58:05
Matt Haycox
So. So obviously, don't go back to the story. You've decided you've decided you're going to be successful. But I mean, what did you want you to do?

00:10:00:21 - 00:10:23:02
Carl Runefelt
So what I did then, like immediately what I did was I tried different business ideas. So because I thought, okay, I'm going to visualize and do all these things and I'm going to have the energy inside of me as a successful person. That's step one. But I thought step two is to start, you know, at least looking for opportunities to start, you know, kind of meeting the universe halfway.

00:10:23:20 - 00:10:45:11
Carl Runefelt
Because if I just if I just sit in the sofa and nothing will happen. So just I want to meet the universe halfway. But I was confident that the universe will give me what I, what I, what I'm visualizing and the universe will give me the opportunities. But I'm just going to, you know, at least put my hand out like that.

00:10:45:11 - 00:11:03:17
Carl Runefelt
So I started to try some dropshipping businesses. I started to try to sell different t shirts. I started to try to sell like these t shirts with like cute cats and stuff on it because I thought, that sounds like a good business idea. But actually it was not because I just got that idea from someone else who already made millions from it.

00:11:03:17 - 00:11:26:21
Carl Runefelt
So I was, you know, late on that ball. I tried some Amazon FBA kind of stuff, you know, all of these kind of, you know, standard things that you find online on YouTube. But what I realized was that I was very late on these things. So actually none of these business ideas really worked out for me. However, I didn't ever feel like I failed on these businesses.

00:11:27:05 - 00:11:55:11
Carl Runefelt
I learned things. And also this led me to eventually starting my my crypto channel because while I was trying these businesses, I also parallel saw one video about Bitcoin on YouTube. So I heard about that and then I started to research about Bitcoin at the same time and at some point I just kind of took one thing and the other and put them together.

00:11:55:11 - 00:12:12:24
Carl Runefelt
I thought, you know, why don't I try to sell something that I actually care about? And at this stage I didn't really care about Bitcoin because I already knew that this is going to change everything. I, I told all of my colleagues in the supermarket to buy Bitcoin like almost every day. Some people were really starting to get annoyed with me.

00:12:13:23 - 00:12:15:09
Carl Runefelt
I told them, buy bitcoin, buy bitcoin.

00:12:15:09 - 00:12:16:19
Matt Haycox
And when did you first?

00:12:16:19 - 00:12:54:21
Carl Runefelt
My 2017 middle 2017. So $1,000, approximately 4.3 kilo was the very first time I bought bitcoin like $50 worth of something. But, but yeah, so essentially I, I thought that what if instead of selling these stupid, cute kid tats, whatever t shirts, I can sell crypto t shirts and make a crypto channel. And while I educate people, I will learn more myself about crypto and I can also make money from it by selling t shirts.

00:12:54:21 - 00:13:17:12
Carl Runefelt
That was the idea. Then I started the crypto channel, but I had so much fun making the videos that I forgot about this, this selling the t shirt kind of thing. So I never actually executed on that. But I had so much fun making those videos. I was showing people how I was trading, how I was investing with crypto and people loved my videos and my, my following just absolutely exploded.

00:13:17:22 - 00:13:39:23
Carl Runefelt
And, and I didn't actually make a single dollar for the first five or six months of making those videos because I had no monetization, no sponsorships. I didn't even know that that was the thing you could do. But eventually I started to monetize it and everything changed. I started making a lot of money for me back then was a lot of money.

00:13:39:23 - 00:13:42:05
Matt Haycox
We were already making money from trading at this point.

00:13:42:05 - 00:14:11:24
Carl Runefelt
So yes, I mean, I was I was learning trading and as I was learning trading and started to make more money from because of course you need capital to actually make money from the supermarket. Get money. I made like $1,500 a month. I mean, it's very hard to make wealth of that kind of money even in crypto. So the the key to making wealth is not to like put money somewhere and just make that explode.

00:14:12:12 - 00:14:37:19
Carl Runefelt
I think the key to wealth is to start making cash flow, make a bunch of cash flow so that every month you have, you know, just a bunch of money coming in and then you take this money and you make that make more money, you multiply that money. I think that's that's how I made money. Like, I wouldn't say that like, some people think that you can go into crypto and you take like $10,000 and you invest it and then you going to become a millionaire.

00:14:38:01 - 00:14:56:02
Carl Runefelt
I mean, yes, it's possible. But you can also do this in the casino. I think it's more important to to have the mindset in the right place, build business, create cash flow. And with this cash flow, you start investing and then that's how you will you will make a lot of money. And that's what I realized back then as well.

00:14:56:24 - 00:15:03:05
Carl Runefelt
And I think that's kind of a short version of how I made my money.

00:15:03:15 - 00:15:07:06
Matt Haycox
What were you trading back then? Just Bitcoin or you trading different coins?

00:15:07:23 - 00:15:17:20
Carl Runefelt
Actually, I was focusing a lot on Bitcoin, but I also, of course, you know, all coins are so volatile, there are so many opportunities. So I was never exclusive to bitcoin. No.

00:15:18:03 - 00:15:28:08
Matt Haycox
And fast forward to now. And when did you first come to the buy? When did you first, I guess, feel wealthy? You know, when when did you succeed?

00:15:28:08 - 00:15:49:20
Carl Runefelt
It actually when I really started feeling wealthy the first time was when I started to monetize my my my crypto channel. When I started making between 3000 to $10000 a month, because for me that was freedom. That was like, okay, well, now I can quit my job, I can travel because that's enough to, you know, just do whatever I want.

00:15:49:20 - 00:16:10:09
Carl Runefelt
Actually, of course, I am not rich at that stage, but I felt like that was the first time I felt like I have a real chance of being free. And that was one of my most important mantras I was telling myself when I was in the supermarket, like, I am free, I am free, I am free, I'm rich, I'm successful, but I am free was something I was that was important for me.

00:16:11:12 - 00:16:28:00
Carl Runefelt
And I felt that first taste of freedom then, because now I felt like, wow, like, you know, I can actually quit my job. I didn't quit my job, though, for a few months because I actually didn't. I didn't know what to do with my time because making these videos and this trading like it took me like, I don't know, 2 hours per day maximum.

00:16:28:00 - 00:16:50:07
Carl Runefelt
So what do I do with the rest of my time? Like, I have no friends that do what I do. All of them are like, you know, have these normal jobs. So I was afraid of being lonely. But after a while I started making so much money, like ten, $50,000 a month from from my my crypto. Everything that I started to I will see working in the supermarket, which is stupid.

00:16:51:03 - 00:17:09:00
Carl Runefelt
But then I started to be very lazy in the supermarket. I started to stop caring. I was on my phone like this in the cashier, you know. So eventually my boss even told me like, you know, Carl, we've had many complaints about, you know, it seems like you don't care anymore. Like, isn't it time for you to, like, you know, get out of here?

00:17:09:14 - 00:17:28:22
Carl Runefelt
It was a very nice way of kind of fighting, to be honest. And that's when I was I actually said to myself, you know, enough is enough. And I felt like this is a sign from the universe that get out of your comfort zone. Just just quit, do something. So I just signed my resignation and a couple of weeks later I decided, you know what, let's do something.

00:17:28:22 - 00:17:55:20
Carl Runefelt
So I went for a conference, a crypto conference. I went to Mexico and actually I think that was the first time where I felt a true sense of freedom and wealth. I was standing on the balcony of this four or five star hotel. I paid it for my own money, you know, for the first time I was in such a place by my own, without my parents, without anyone that I knew I was by myself in Mexico in like this crypto conference.

00:17:56:07 - 00:18:05:06
Carl Runefelt
And I stood on this balcony and I was like, wow. Yesterday I was in Sweden, Today I'm in Mexico. Like, that was a huge moment for me, actually. That was cool.

00:18:05:21 - 00:18:09:20
Matt Haycox
And when did you decide to leave Sweden? What? What brought you to Dubai?

00:18:10:00 - 00:18:32:20
Carl Runefelt
Like maybe a year later? I decided because I started going to many, many crypto conferences around the world because I had so much fun. I learned I got to know so many people, and eventually I realized that why should I be in Sweden? Why should I be attached to Sweden? Everything I'm doing is online and it makes no sense for me to be in Sweden and pay taxes to Sweden and have a company in Sweden when everything I'm doing is online.

00:18:33:03 - 00:18:49:11
Carl Runefelt
So the obvious answer was Dubai. In Dubai, you have great tax laws, you have great entrepreneurs. The quality of life is amazing. Everything is incredible in Dubai, to be honest. Perfect for me. So I made the decision at some point there to to move here.

00:18:50:05 - 00:18:56:19
Matt Haycox
And tell me about the Moon group then. I mean, that's obviously that's not sure. Can a group of companies now what are the different companies in the group.

00:18:56:19 - 00:19:20:01
Carl Runefelt
And yeah so what I made a pretty decent chunk of wealth from through the moon group has been my my investments in hundreds of crypto startups I invested in. I think now it's close to 370 crypto startups, pre sales where I invest money in tokens before they are live.

00:19:20:05 - 00:19:23:23
Matt Haycox
So these are like pre I CEOs are effectively.

00:19:24:12 - 00:19:53:19
Carl Runefelt
Yeah, you can say something that is presales. Yeah exactly and I've I've done like I said 370 of these and I invest usually between like 50,000 up to $200,000 into to each. But the interesting thing about these is that the return is so crazy. I've had projects go 300 days, even 600 days, but on average I would probably say like maybe ten, 20, 30, it's my money on it.

00:19:53:21 - 00:20:19:14
Carl Runefelt
So, you know, most of these tokens that I invest in, I make a few million on them, which is absolutely insane. And I realized that back like one and a half, two years ago, that two years ago I made a few small investments and then I took my profits. I reverse it, reinvested, reinvested. And now I have a huge team, a wealth management team under me taking care of these investments.

00:20:19:14 - 00:20:42:04
Carl Runefelt
And I have analysts and, you know, I automated the whole process and I'm doing this now through the Moon Group. And yeah, I just took it to the next level. But I'm also starting my own companies because of course investing is one thing, but investing in my own business is, in my opinion, how, how I can go to the to the real next level.

00:20:42:15 - 00:20:47:13
Matt Haycox
To the moon, to the moon, the moon. What was what was your most successful coin?

00:20:48:04 - 00:21:18:06
Carl Runefelt
So one thing that we have launched very recently was the custom. It's a payments app. It's think PayPal or Venmo or even Revolut, but with a we have a clear crypto priority, clear crypto first. I mean, you have PayPal and Venmo, but they just don't they don't prioritize crypto. They are kind of getting into crypto, but they're just too big to make such a controversial shift.

00:21:18:12 - 00:21:36:03
Carl Runefelt
So we're going to take advantage, advantage of the fact that crypto is booming and the fact that the big players are not ready to make the shift and and that's custom. So it's a it's a payment solution. Another co-founder and I've invested money in this and a lot of time and I'm super excited about that.

00:21:36:21 - 00:21:53:16
Matt Haycox
And you had investments in these coins that have gone very wrong as well. I mean, obviously everyone who has the kind of horror crypto stories of people investing in coins that you know, or builds up and then, you know, on the day of on the day of launch, the guys just run off with the money and it was all scams.

00:21:53:16 - 00:22:15:17
Carl Runefelt
And it has happened a few times, not not so much that it was any kind of threat to my financial. But but yeah, in crypto there's a lot of bad actors so you have to stay away from that. But I've had days where the market goes down is no one's fault. Just the market goes down and I lose, you know, incredible amount of money.

00:22:15:17 - 00:22:37:01
Carl Runefelt
I even I made a video because there was this day or like three or four days when the market tanked like crazy. And in just one or two days, I, I lost $100 million. Obviously, it's just paper lost because it didn't sell. But that was like a big story that came out because, you know, people thought it was crazy.

00:22:37:02 - 00:22:53:05
Carl Runefelt
Also, hundred million dollars. Why are you still smiling? Where are you still so happy? But at the end of the day, you know, I'm so confident in my investments. I know that Bitcoin and Etherium and these other crypto currencies I'm holding that they're going to be here for the long term, especially Bitcoin. Of course, I have full confidence.

00:22:53:05 - 00:23:09:01
Carl Runefelt
I mean, I would put every single dollar or having bitcoin. I actually have like 80% of my whole liquid net worth in bitcoin makes me sleep at night. But yeah, so if bitcoin goes down 20% one day, I don't care. I literally do not care. I see that as an opportunity to buy more.

00:23:10:12 - 00:23:15:03
Matt Haycox
Do you still trade those coins like coins like bitcoin and Ethereum or do you just buy those for the long term?

00:23:15:03 - 00:23:31:07
Carl Runefelt
No, I do some trading still, but I really prioritize entrepreneurship today. It's just like I still make videos, but my my priority is my business. My employees. I have like 140, almost 60 employees now, I think. So you know.

00:23:31:12 - 00:23:33:16
Matt Haycox
Are they all here in Dubai or are they around the world or.

00:23:33:16 - 00:24:06:02
Carl Runefelt
No, I would say 20, 20, 30, here in the office. Usually. Then I have people in Germany, globally, I have you know, I have multiple bases, but this is going to be the main base. That's why I got this beautiful office here with an inspirational view and, you know, a great location, because I want to attract most of my employees to come to Dubai, because Dubai is actually moving into a very, very positive crypto environment, which means that having a headquarters here will make sense.

00:24:06:19 - 00:24:25:08
Matt Haycox
I mean, the caliber of talent here in Dubai is it's just it's just next level for every business. I mean, that's you know, the big thing I found when I came here and I think I'd never even been to Dubai until I came here 15 months ago, six months ago. And literally on my first 24 hours in Dubai, I was like, I'm never going back to England.

00:24:25:08 - 00:24:27:18
Matt Haycox
Yeah, this is yeah, this is the place.

00:24:27:18 - 00:24:46:08
Carl Runefelt
The people you meet here, it's just crazy. Like every single time I go for dinner, you either you meet like a suplex famous influencer who made a great success with, like, this crazy multibillionaire who who made money from this, like, you know, different stories. But everyone is super successful, have a great mindset. And I think that's the most important thing.

00:24:46:08 - 00:25:02:20
Carl Runefelt
Like, honestly, I don't care if someone made 1 million or 1 billion as long as they're like, you know, doing something. They have their own like life, their this is their own boss. The mindset, it's it's what connects everyone here in Dubai, in my opinion, All of my friends have a great mindset.

00:25:02:21 - 00:25:26:16
Matt Haycox
So what I find over here is everyone is very open to talk, very open to share. They're open to communication. Obviously, you can go to places like in New York or L.A. or London. It's, you know, to a degree and there are, you know, plenty of high caliber people there. But but nobody's you know, nobody's interested to talk or to share or to meet, you know, in Dubai, everyone's very I don't know if they're just in a good mood because of the weather or what.

00:25:26:16 - 00:25:39:16
Matt Haycox
But, you know, I find it so much more easy to meet people here, start to build relationships. And yet whether those are specific business relationships or just, you know, adding great people to your network is just a fantasy, that climate for doing that.

00:25:39:16 - 00:25:58:15
Carl Runefelt
And I agree it's it's also going to meet you people you're already friends with them and I think it's because I do meet a lot of entrepreneurs and you already have something big in common. And I don't know, it just feels like it's a very, very friendly environment here in Dubai and it's also very safe. You never see any type of crime.

00:25:58:23 - 00:26:20:13
Carl Runefelt
You can walk around with expensive watches. I mean, I have friends walking around with like $3 million watches and it's completely fine. And sometimes I take my Bugatti and I park it in like the suburbs of Dubai, which looks like a place that should be dangerous. But in fact, it's not. I can park my Bugatti there. I can go and have dinner somewhere for like an hour or meet someone and boom, I come back.

00:26:20:13 - 00:26:26:19
Carl Runefelt
It's completely fine. Maybe some people take some pictures, but like, people are respectful. No one is going to, like, destroy it or anything.

00:26:27:03 - 00:26:30:22
Matt Haycox
Well, let's talk about let's talk about the Bugatti. How long have you had that for.

00:26:31:15 - 00:26:33:02
Carl Runefelt
The final four or five months.

00:26:33:09 - 00:26:59:04
Matt Haycox
And was it was that something that you always wanted? Mean, do you love the cars or and you and I were talking the other night about about branding and you because we talked about the the Formula two team that that you sponsor as well I mean as well as enjoying the car. How much do you find that the these kind of assets, you know, help you with your personal brand with your marketing and in terms of, I guess, you know, driving attention and and new opportunities?

00:26:59:22 - 00:27:19:08
Carl Runefelt
Well, now, after I bought it, of course, I can see that the Bugatti has driven a lot of a attention and business and PR to me that is just a fact. Like a Bugatti is a very rare thing. The very few people that have Bugatti's, even in Dubai, is actually quite rare. So if you have Bugatti already, people will pay attention.

00:27:19:08 - 00:27:44:05
Carl Runefelt
So that is something that has been, of course valuable to me. But the reason why I bought the Bugatti was definitely because ever since I was a kid back in 2006, 2007, when the Bugatti Veyron came out, I've been dreaming about it. I've been longing for it. I've been, you know, it was always like the ultimate trophy of success.

00:27:44:05 - 00:28:10:02
Carl Runefelt
If Bugatti Veyron, if you have a Bugatti, I always thought if you meet someone with a Bugatti that's like the ultimate entrepreneur, the ultimate guy, he just he made it. He's successful, you know, He must be so happy. So so that's what I've been thinking as a since I was a kid. And now when I'm in the position where I can actually go buy it, I just realized like five months ago, like, why don't I just go and buy?

00:28:10:03 - 00:28:28:20
Carl Runefelt
It's like I should just buy it because I always wanted it and I just had no reason why not to go buy it. So I just thought, you know what, let's do it. I told my assistant, like, get me a few viewings of different Bugatti variants in Dubai in the next couple of days. We we went and long story short, I got one.

00:28:29:06 - 00:28:54:21
Carl Runefelt
But there is a funny twist to this story, actually. There's a video that went completely viral, like 30 million views now because I wanted to buy a Bugatti Veyron and I went to two different showrooms. One showroom treated me very well with respect. They showed me the car. I was sitting in the car. They even allowed me to take a test drive and everything.

00:28:54:21 - 00:29:13:21
Carl Runefelt
So incredible service. I love them so much. But the other car showroom that I went to when I got in there, I was looking at the cars. I touch the car and they said, No touching, don't touch the cars. And I was like, What do you mean? What do you mean? Like, I want to I want to buy Bugatti.

00:29:13:21 - 00:29:23:08
Carl Runefelt
Can I touch the car? I want to sit inside and take it out. They said, no touching. You can sit in the car, not allowed. And I had a couple of guys coming with me.

00:29:23:08 - 00:29:24:09
Matt Haycox
Feel you. Feel me? This is I.

00:29:24:10 - 00:29:45:15
Carl Runefelt
Was filming this. This is the clip that went viral. You can search online. My name, Kaj Winnefeld, Bugatti. You will see it. And so he was very disrespectful. And he even said literally, like you have to sit down, finalize a deal, send me deposit, and then you can touch the car. And I'm like, are you are you insane?

00:29:45:15 - 00:30:08:19
Carl Runefelt
Like, is that how you sell cars? So, long story short, I told him, you know, you know, screw you. I'm not buying from you. Bye bye. And he was a very you know, he looks like this, you know, he was he thought he was the owner of the world or something. And I even told him, you know, like I told him, like, you treated me very disrespectful.

00:30:09:13 - 00:30:27:09
Carl Runefelt
I am not going to buy car from you, just so you know. And and I even told him, like, you know, I don't want to sound like a douchebag, but I could buy hundreds of these bugattis if I wanted to. But you just lost me as a customer. And then I left. And literally the day after I went to the first showroom and I bought my book, got it from there.

00:30:27:16 - 00:30:46:19
Carl Runefelt
I made a video about it and I gave them a bunch of credits for being so nice to me. And yeah, it just became like a fun story, like showing people how you should treat people with respect. Like you can't just, you know, treat someone like that. It will see was very disrespectful, actually. And I'm so happy about the car from the first showroom.

00:30:46:21 - 00:30:55:15
Matt Haycox
It's a rare story for for the buyer, though. I mean, normally in terms of service level, but particularly with luxury goods and stuff over here, I mean, they are they are next level, but.

00:30:56:09 - 00:30:57:08
Carl Runefelt
This particular.

00:30:57:12 - 00:30:58:24
Matt Haycox
Is good that you got to make a video of it.

00:30:59:05 - 00:31:24:02
Carl Runefelt
Yeah, it was fun. I mean, 30 million views actually. Someone re-uploaded the video on Tik tok and he got 30 million views on my YouTube channel. I only have like hundred and 50,000 views on the on this story. But on my TikTok, it also got like, I don't want 2 million views but I think people re upload it I think maybe it has 100 million views now because people think it's such a funny twist and some people are asking if it's fake, but actually everything, it's real.

00:31:24:11 - 00:31:27:18
Carl Runefelt
It was a real hidden camera and everything and yeah.

00:31:28:16 - 00:31:33:23
Matt Haycox
So what's, what's next after the Bugatti? Have you got any more trophy assets on the list?

00:31:34:02 - 00:31:57:23
Carl Runefelt
Yes, yes, yes, yes. In terms of cars, I can tell you a bunch of different cars I am going to buy. But next up is the yachts. I like I said, I was looking at yachts and stuff. So, I mean, I I've been able I could buy a yacht even two years ago now, but like I, I always only buy things if I either really, really want something or if I really, really need something.

00:31:58:09 - 00:32:19:06
Carl Runefelt
For example, I could have 300 watches right now, but I only have two. I have my Patek and I have my Rolex dated. People think it's crazy that I didn't buy crazy watches. Yes, but like, I like my watches and they're fine. I don't need dozens of watches right now, but I feel now that I really want and actually need a yacht.

00:32:19:14 - 00:32:35:07
Carl Runefelt
I want it because it's fun and I also need it because it's a great way to to do business. I can invite clients and friends and networking, so it adds value to my life in a way. It's not just to brag or anything, it's actually, you know, something I want or something I need. And that's important for me.

00:32:35:07 - 00:33:01:14
Carl Runefelt
If I buy something and Jet is something I'm thinking about looking at, but probably towards the end of the year or next year. Also something that I want to buy when I really feel like I need it. But I am traveling more and more. But then the car collection, that's a nice thing. So when I was a kid, like I said, I had this dream of mine to have this Bugatti Veyron, but I have another few cars, like a list of cars that are my dream cars.

00:33:01:23 - 00:33:25:01
Carl Runefelt
So when I was a kid, they've got very wrong. The SLR. McLaren We have the cunning sexy X or CCR. What else? Ford, G, T, Ferrari, Enzo and a wide variety of these different cars that when I was a kid, these were the biggest, most amazing cars. I think those are great investments today. So yeah, I have a list.

00:33:25:01 - 00:33:28:02
Carl Runefelt
I'm going to buy all of them and put them in the garage and use them.

00:33:28:23 - 00:33:33:21
Matt Haycox
Well, I guess that's that was going to be next question about using you get some good use out of the Bugatti.

00:33:33:24 - 00:33:35:04
Carl Runefelt
Yes. It's my daily driver.

00:33:35:05 - 00:33:38:18
Matt Haycox
It's a day to day drive. Yeah. Yeah. Take it to buy the groceries.

00:33:39:04 - 00:33:45:24
Carl Runefelt
Yes. I actually never buy groceries, but I order online. Actually, we're actually I don't even do that. I go for restaurants all the time.

00:33:46:22 - 00:33:52:21
Matt Haycox
But that's the best thing about the buy. They're being able to order everything online. I mean, literally everything online.

00:33:53:11 - 00:34:13:09
Carl Runefelt
But I mean, I am taking my Bugatti to the McDonald's drive thru, for example. I even made a video about it on my YouTube channel when I took my Bugatti through the McDonald's drive thru. And I take it if I go, yeah, like it's my daily driver. I also have my my bus with the driver. So sometimes if I go to a location where I know it's going to be hard to park, then for sure I take my, my bike.

00:34:13:17 - 00:34:32:05
Carl Runefelt
But I would say like 70% of the time I take my Bugatti. I love it. It's a nice day to drive it. It's actually comfortable to drive. It's very it's a hypercar, but it is actually comfortable to drive. And the only thing is the turn radius. I always have to turn putting reverse angle back because the turn radius is really bad.

00:34:32:19 - 00:34:34:00
Carl Runefelt
But but it's fun.

00:34:34:04 - 00:34:38:22
Matt Haycox
First of all. Problems. Yeah. So what's next for the moon group?

00:34:39:16 - 00:35:03:04
Carl Runefelt
Well, we're going to the moon. Yeah, that is the mission. No, but I have this big vision for me that because I know that crypto will dominate the world, That's just. It's a fact. Bitcoin, crypto, blockchain. It's going to take over the whole world. It will take another ten, 20 years before we see full adoption. But it's just that's just how it is.

00:35:04:08 - 00:35:24:13
Carl Runefelt
Mark my words. So my idea now is that if I want to be a big player in the world, if I want to compete with Elon Musk and Jeff Bezos and all of these other guys, you know, then I have to to be, of course, very aggressive and very smart and use my mindset. But I can also ride the wave of crypto.

00:35:24:13 - 00:35:44:15
Carl Runefelt
So to to be a big factor in the world in the future, I only have to dominate crypto, which is actually still a very small industry. So if I become a big player in crypto now, then not only will I grow with my business, but I will also use the momentum of crypto to accelerate my crypto, my, my business.

00:35:44:15 - 00:36:09:17
Carl Runefelt
So. So that's my idea now. So that's why I have multiple, multiple investments in companies now in crypto because it's a huge bet on crypto because I realized long time ago that it's not enough for me to just buy Bitcoin. I want to bet all of my money on Bitcoin, all of my business, all of my employees, all of my mindset, all of my energy, everything crypto, because I believe in it so much.

00:36:10:01 - 00:36:20:16
Carl Runefelt
And and I think true wealth comes from passion and conviction and confidence. You know, when you bet everything on something. And that's what I'm doing with crypto.

00:36:21:10 - 00:36:37:10
Matt Haycox
Well, listen, if the last three years have been anything, anything to go by, I'm sure the next 33 years will be a hell of a ride. Carlos And thanks a lot for having me here, buddy. Thanks a lot for sharing your story and telling your tales just for the guys at home who don't already know you, where can we find you on on the ground, On Tik Tok, on YouTube?

00:36:37:15 - 00:37:00:15
Carl Runefelt
Yeah. I mean, on all platforms. If you just search my name. Karl Rumsfeld. C or L following, you put it on the screen. Maybe then you'll find my stuff. Of course I have my crypto channel. How everything started called the Moon. That's where I share my trading and investment tips in crypto. Yeah, I'm on TikTok, Instagram, YouTube. Even Facebook I guess, yeah.

00:37:00:19 - 00:37:18:09
Matt Haycox
Perfect. Well listen, Carl, thanks a lot, buddy. Guys, thanks for listening and thanks for watching. I hope you enjoyed listening as much as I enjoyed talking to Carl. As always, I'm TheMattHaycox, that's T H E M A T T H A Y C O X on all my channels, and I look forward to seeing you again soon with another great guest. Carl, thanks a lot.

00:37:18:11 - 00:37:21:13
Carl Runefelt
Thank you. Missed. Good Stuff, Try again

00:37:22:04 - 00:37:23:05
Matt Haycox
There you go. Cheers.