From Bricks To BILLIONAIRES!! Podcast w/Steve Sims

00:00:00:02 - 00:00:17:01
Steve
Got kicked out of school at the age of 15 onto my dad's building site. On my dad's building site, I realized I hated being poor. So I started getting people in the nightclubs. I started getting people into private parties. I started throwing my own private parties. Never invited anyone that was poor because I knew what poor’s being like, and it’s s**t.

00:00:17:20 - 00:00:39:11
Steve
So I only invited millionaires and billionaires. And I started to build up this network. And as the network grew, I ended up working for Formula One, for the Kentucky Derby, the Grammys. Sir Elton John’s Oscar party, and I started working with the most affluent brands on the planet. We were talking about Polo, you know, the West Palm Beach Polo, Santa Barbara Polo, Schtard, Cartier.

00:00:39:16 - 00:00:51:12
Steve
There wasn't for a 25 year period. There was not a high level event in the planet that I was not involved in. I was like the Make-A-Wish Foundation for Billionaires.

00:00:56:07 - 00:01:21:28
Matt
Guys, Matt Haycox here. Welcome to another episode of the Matt Haycox Show where I've got a guest that I'm very, very excited to introduce you all to today. I've got Steve Sims, originally a bricklayer from London, all the way to living in California now. And he works with Elon Musk. Elton John has worked with Elon Musk. Elton John is serenaded past the races in Florence with Andre Bocelli singing to them.

00:01:21:28 - 00:01:39:03
Matt
He's got two books out. And most most importantly, I just think he's a great guy with great energy. And I have to say, you know, I don't do an awful lot of booking my own guests for my podcast. They tend to they tend to come to me either through PR guys or friends of friends or whatever, and I tend to be a bit more passive with it.

00:01:39:03 - 00:01:59:15
Matt
But I saw Steve on somebody else's podcast this time and particularly remember what he was talking about. But I just love these energy, so great character and literally immediately reached out to him. And after much scheduling conflict due to our international timezones, he's here today and I know we're going to have a phone conversation. We've only been talking for 5 minutes before we started recording.

00:01:59:15 - 00:02:04:02
Matt
And like I say, great energy and looking forward to having him here. So, Steve, thank you very much, buddy.

00:02:04:19 - 00:02:06:14
Steve
Thanks for having me, Paul. I appreciate it.

00:02:07:22 - 00:02:22:13
Matt
I mean, I guess it's quite a quiet introduction and quite a story to say. You know, a bricklayer from London working with the likes of Elton John, Elon Musk, etc.. I mean, just just give us all a bit of background, a bit of storytelling of what that really means and how it happened.

00:02:23:05 - 00:02:42:08
Steve
I got kicked out of school at the age of 15 onto my dad's building site. On my dad's building site. I realized I hated being pole and I was aggravated and I didn't know anyone with money. So I went out to try and find people with money by getting a different job there. Hopefully with surround me with people with money.

00:02:42:08 - 00:03:05:15
Steve
You're charged jet charges, security, stockbroking. I got fired from everything, but my goal was always to change the room I was in and to get to hang around with rich people. I ended up working a nightclub in Hong Kong on the door and I suddenly started to see rich people. You know, I'm what about people with money? And then people to pretend they had money.

00:03:05:26 - 00:03:26:03
Steve
And my whole goal was to have a conversation. And I can't live on that enough. And then I realized if I could do something for you, I can have a conversation. So I started getting people in the nightclubs. I started getting people into private parties. I started throwing my own private parties. Never invited anyone that was pulled because I know what people is like and it's shit.

00:03:26:12 - 00:03:50:06
Steve
So I only have invited millionaires and billionaires and I start to build up this network. And as the network grew, I ended up working for Formula One, for the Kentucky Derby, the Grammys, the show out, Jones Oscar party. And I started working with the most affluent brands on the planet. We were talking about Polo, you know, the West Palm Beach Polo, Santa Barbara polo star, Katya.

00:03:50:16 - 00:04:17:20
Steve
You know, that wasn't for a 25 year period. There was not a high level event in the planet that I was not involved in. So I ended up doing the wish fulfillment. In fact, Forbes called me the real life Wizard of Oz, and it really did. Well, I was like the Make-A-Wish Foundation for Billionaires. I would get them, as you say, you know, a private dinner with a Save Michelangelo's David drama lesson, Buy Guns and Roses.

00:04:18:01 - 00:04:36:04
Steve
But it was always an activation of being poor and striving for this education. And then five years ago, I wrote a book, Blue Fish In, not expecting it to take off, but it absolutely did. And now I coach and train and speak all over the planet on how to become a value brand yourself and be an asset.

00:04:37:28 - 00:05:00:26
Matt
You know what? There's so many different avenues of questioning. I have to go down off the back of what you said. Well, I wonder. It's just such a timing. And I think something so important for you, for people listening to hear, because I was at a dinner I went through, I went for a shoot, a chat with with a friend slash Luke's business partner or guy invested in his business an hour ago.

00:05:01:09 - 00:05:19:16
Matt
And one of the he was asking me about his his career plans, you know, what he should be doing, how he should be moving forward. And I asked him if he'd ever move here to Dubai because he spends a lot of time here in Dubai. And his answer was, no, I don't want to come to Dubai because I feel like I would be the poorest person in Dubai.

00:05:19:29 - 00:05:38:06
Matt
And I don't want to come there feeling feeling like the poorest person. You know, it just won't sit with me, you know? Do you know what that means? Again, to put this into context, I mean, we talk about a guy who who's got a very low six figure salary, so to say he's the poorest person to buy. It's a bit of a, you know, an overstatement.

00:05:38:14 - 00:06:01:28
Matt
But, you know, to put it into context, you know, do you agree as absolutely not. I, I actually think the exact opposite of what you're saying, as, you know, what is the point? And being the richest person in the smallest, shittiest town somewhere in Europe as a you may feel like your coming here as the poorest person. But first of all, that's just psychology because it doesn't matter how much money you're going to buy, you still feel like a poor person.

00:06:02:11 - 00:06:22:29
Matt
But the reality is you may be coming here poor, but you are going to be surrounded by so much opportunity. And, you know, you, with your attitude, with your hunger, will find a way to leverage that opportunity in days, if not weeks. And believe me, you will no longer feel like the the poorest person to buy immediately hit him.

00:06:22:29 - 00:06:41:23
Matt
And, you know, and he was like, yeah, you know what? Maybe you're right. Maybe I'll be looking at it wrong. But I just thought that's a such a fortuitous time in that conversation to have happened when, you know, you were saying at the beginning of your story, the reason you started to do what you did is because you felt you were poor, you didn't like being poor, and you wanted to surround yourself by money.

00:06:41:28 - 00:06:57:18
Matt
And I just cannot overstate to people the importance of, you know, putting yourself in the proximity of people you want to be like, you know, whether that's money, whether that's athletes or actors or whatever it is. If you try and be the biggest fish in the smallest pond, that is all you ever going to be.

00:06:58:13 - 00:07:16:15
Steve
And it's the wrong thing to be. I remember sitting in East London and I had this old shitty Honda. I've always been on motorcycles and I still am, but I was on this old shitty Honda that would stop whenever it felt like it. And I'm in this bar with a bunch of broke cars, bikers, and I looked around to them and I thought, there is no hope there.

00:07:16:24 - 00:07:39:09
Steve
There is no potential, there's no future. Everyone in this bar, it's settled. And I was in that room and therefore I realized I'm in the wrong fucking room. You've got to change the room you're in. And I started associating with these people quite simply to get the energy, to get the opportunity, to get the mindset, in order to be able to react to it, to make myself one of those affluent people.

00:07:40:26 - 00:08:03:03
Matt
I mean, did someone did you have a mentor, for example, or a friend or someone in your family that was helping you think like that at that age? Because whilst we talk about this being the right attitude now as that 16 year old bricklayer from London in poverty know, this is not the not the kind of mindset that you would expect someone like that to be thinking.

00:08:03:03 - 00:08:27:12
Steve
Like quite the opposite. Sadly, this was I came from an Irish bricklaying family where when I decided I was going to leave the construction firm to go off and find my future, I had and I had cousins and uncles, probably about 50% of the family scorned me. In fact, some of them are still pretty pissed off even now.

00:08:27:12 - 00:08:55:13
Steve
I'm very happy now and they're still on the building sites. They they felt that I was scorning what they did. And I said at the time, look, I'm not disrespecting what you do or what the business is, but I just think there's got to be something more for me. And the downside is this was the nineties in England, so I did an entrepreneur was let's be serious, one of the biggest shows at the time in the nineties and you're no this one only fools and horses.

00:08:55:23 - 00:09:18:03
Steve
Okay we're on a show. Yeah. If you were an entrepreneur, you were a joke, you were selling, you know, one armed cult. So dodgy audio stuff. Yeah. From the back of your truck. The word entrepreneur in the eighties and nineties in England meant that you couldn't get a real job. It was a it was a disgusting thing to be.

00:09:18:09 - 00:09:38:07
Steve
And you were a borderline villain. So when I went out there to try and find these people that were doing stuff, we didn't have podcasts, we didn't have Instagram. To point out how inadequate your life was. We didn't have, you know, videos, audio books. We didn't have any of that shit. I never knew anybody and I didn't know where to get this information.

00:09:38:12 - 00:09:58:08
Steve
And of course, the only place you could get a book was the library. Well, what do you ask for? What are you looking for? You don't know what you don't know. So I had an activation in me, but I had no idea how to satisfy it. I just knew that where I was was not like I had to get away from it.

00:09:58:17 - 00:10:36:04
Steve
And as I made a tremendous amount of mistakes, entered into a tremendous amount of conversations badly, I learned how to have good communiquer with affluent people by having bad communication with affluent people and learn from it. So it's literally just, you know, just perfection in training situation until I did start to get those people and when you put yourself out there to go for great things, you start attracting those people around you to stop paying attention to you and going, Oh boy, maybe you should try this.

00:10:36:18 - 00:10:58:08
Steve
And you go, Oh, great. You know, I remember years ago, yes, way before my book and every think I'm at a party and I'm chatting this old fella away just hit it off. Really hit it off and probably spent most of the night with each other. And then we went out for dinner and then a month later we hooked up and had another dinner and chatting about different things.

00:10:58:18 - 00:11:20:06
Steve
And then I went to an entrepreneur event in New York, and as I'm sad, the table near the back cannot book the cheap ticket. This guy comes in and starts rubbing my head. Now, both guys don't like having their head touch. Not unless, you know, that's not something you do. And I looked around to see how this guy was and it was him, and I was like, What are you doing?

00:11:20:07 - 00:11:42:28
Steve
And he's like, Oh, she's got some stuff to deal with. Catch up, ladies. Yeah, I've got some people for you to meet. He said, Let's catch up. And he walks off hard Chinaman to the vessel, a table, the table looking at me like I've just had Elvis come over to the table and it was Jay Abraham and I hadn't got to meet the, the, the brand that was Jay.

00:11:43:10 - 00:12:04:03
Steve
Ah, got to meet Jay. So the good thing is we became dear friends before I realized what an absolute legend he was. And of course the guys that he started to introduce me to were icons. And all of a sudden my network is like that. 12 names in my Rolodex. That just happened to be the biggest names in the industry.

00:12:04:03 - 00:12:37:05
Steve
And like, Hey, Jay says, you need some help on this. What are you looking for? And so I realized very early on for you to be anywhere, you've got to be in the right boom. You've got to be with people that challenge support, make you uncomfortable, push you to demand more of yourself from a position that that capable you know we're both British guys it's hysterical when someone's got a little bit of money in a pub and they're getting financial advice off of Jimmy on the corner of the bar, there's, you know, carnival pays bar tab.

00:12:37:05 - 00:12:46:16
Steve
We listen to the wrong people. So you are a combination of the people that you surround yourself with, listen to and the support you.

00:12:46:16 - 00:13:09:13
Matt
So my audience know how much I jump on about networking. I mean, I mean, I credit networking and my passion and ability to it. But literally every one of my major successes or, you know, stepping stones over the over the well of my entire career. And I guess my line of business, I mean, you probably don't know, but my my business is fine.

00:13:09:13 - 00:13:36:15
Matt
I'm sorry. I, I, I funds from small businesses in the UK, you know, lend money, invest money and I, I raised money from international high net worth investors and effectively co-invest and deploy into UK based sales. Sir Mike Particular area of networking is always about growing my network with high net worth, ultra high net worth, and I guess other interesting people who are going to bring that, bring those into my network.

00:13:36:15 - 00:14:02:00
Matt
So when I talk regularly about, you know, about the importance of treating networking as an investment activity and basically, you know, doing what it takes, you know, paying the price because the rewards will come later. But I mean, what would I as someone else who's developed an incredible network over the years, what would be your one or two quick, quick tips to anyone listening of, you know, this is how to network.

00:14:03:02 - 00:14:37:02
Steve
So the first mistake I think most people make is that they think network is easy. Okay? There's a strategy, a tactic in a technique to a you've already stated that the second biggest mistake, I think, is that people think you need to be outgoing to be in networks. And I've always said I play an extrovert really, really well, but I'm an introvert, you know, I like riding motorcycles because no one can phone me, no one can talk to me.

00:14:37:02 - 00:15:02:08
Steve
I can't pick up your groceries. I'm not going to drive through a Starbucks. I'm not going to fiddle around with a radio. Can't give you a lift. I'm alone and I love that. And so I'm an introvert. So the good thing about introverts is that when we go to a networking event, there's got to be a purpose. You know, you get a lot of extroverts and it sounds like I'm, you know, bashing on to the extroverts.

00:15:02:08 - 00:15:18:24
Steve
But just know your stripes. That's one of the things that I always believe in. Know your strengths, know your weaknesses, know the person you are. You get to learn a lot of extroverts and just want to be the center of attention when I see no good, if there's no benefit to it, you know, you tell a good joke, you walk away.

00:15:19:03 - 00:15:43:07
Steve
That's the end of it. We're networking. There's got to be a purpose. Why are you there? And you're there to engage in conversations that quite simply moves the needle. So if you're in a conversation, there's not going anywhere. Two things either it's not worth having the conversation with that person or two, you are the problem with that conversation.

00:15:43:07 - 00:16:08:17
Steve
And again, as I said from the beginning, I'm really good at speaking with some of the most powerful, affluent people in the planet, because I was really bad at it and I realized that if you if you get the wrong answer skills, you're asking the wrong question. It's you, you, you, you. The problem is you. So go to networking events, understanding how can you entice, attract and engage someone.

00:16:08:24 - 00:16:30:22
Steve
Learn the ability to communicate that's step one. Step two, why are you there? Is it because you're looking for a friend group? Is it you're looking for a support group? Are you looking to build up your Rolodex of people that can help you in your next business? Are you looking for investors? Your whatever the purpose, move with that purpose.

00:16:30:29 - 00:16:34:24
Steve
And those are the two things. Learn the skill and then move with purpose.

00:16:36:21 - 00:16:55:20
Matt
So listen, I'm desperate to hear about some of these activities that you've arranged are arranged as part of your high end concierge business over the years. I mean, obviously, in the in the intro, you know, we talks about taking people down to the bed of the Titanic and you've provided a private tour of space that's led by Elon himself.

00:16:56:03 - 00:17:13:29
Matt
I mean. Well, two questions, really. One, first of all, do you come up with these ideas that you then kind of pitch to your clientele or do people come to you with, you know, really way out requests and then you just go and find a way to make them happen. And then the second part of the question is how how do you make these things happen?

00:17:13:29 - 00:17:16:08
Matt
I mean, how would you go and get that space with them?

00:17:17:07 - 00:17:36:09
Steve
All right. So we can never be specific on how we got one thing because other people will try to replicate it and then I'll get Spikes X calling me and moaning at me. But let's break that down into two things. The first things are people are embarrassed about saying what they want, and it's just I'm always been boggled by it.

00:17:36:17 - 00:17:56:14
Steve
You know, people won't say really what they want. They will dallied down so they don't look, yo Sam girly too much. So we are the ones. And that's basically, you know, I've got this new book Go for Stupid. We've been using the terminology Go for Stupid for about 18 years. We've been using it way before there was a book for it to go on.

00:17:56:25 - 00:18:12:19
Steve
Because here's the thing. People would come to us and they go, Hey, I'd like to I'd like to meet the rock band Journey. We do. Okay, great. Let me see what we can do. Would come back to you. This is a real request, by the way. And then what we would do is we would sit around the table at the office.

00:18:12:19 - 00:18:36:02
Steve
We'd be like, okay, we got these seven requests. The first ones up want to meet the rock band Journey? How can we make this stupid? Now, here's the funny thing. If I say to you, either, Matt, we're going to do this business and it's impossible, but we're going to break through that barrier. We're going to go for the impossible, Mike.

00:18:36:02 - 00:18:59:06
Steve
We're going to make the impossible possible. Y you end up duty's you end up gritting your teeth and you're like, Yeah, we're going to make the impossible possible. We're going to break through that. And there's all this constriction and restriction. Nothing good comes out of that restriction. But if I say to you, Matt, let's do this business, let's make it stupid, man.

00:18:59:06 - 00:19:23:07
Steve
Let's come up with the most ridiculous goals. Let's go for the most amazing, stupid sell out vision. Let's go. Do you know what happens when you start talking like that? You smile because you've used the word stupid, and when you're using the word stupid in that kind of context, you kind of giggle. I want a stupid goal, I want a stupid vision, and you start giggling.

00:19:23:07 - 00:19:54:20
Steve
But also what happens is your five year old clicks in that one with all the curiosity and energy it clicks in, and then you stop thinking about the parameters. Because today we force feed ourselves with constraints. How many times in your past living where you are now, doing what you do now, you've satisfied it. But how many times in the past would you sit there and you go, Well, I'm going to do this, and then that little bastard devil pops up on your shoulder, starts talking to you and going, You couldn't do that.

00:19:54:20 - 00:20:20:11
Steve
What about what the hell are you talking about? You shouldn't be in this room and you have to convince it to shut up so you get to go and do it. The downside is 90% of the time we are the ones talking ourselves out of our goals. So when people would come to me, they'd be like, Oh, I want to meet the rock band Journey and we said, Well, how could we take that request and make you stupid?

00:20:20:19 - 00:20:46:24
Steve
We actually got him pulled up on stage in San Diego, live in concert, and he sang five tunes as the show is termed lead singer of the rock band Journey Live on stage. He was the headline singer. That's what we did. We took the request and amplified it. We had a client wanted an amazing dining experience. And you mentioned that wanted an amazing dining experience in Florence.

00:20:46:24 - 00:21:05:24
Steve
That was it. Okay, how can we make that stupid? Well, let's shut down the entire museum. The house is Michelangelo's David. Set a table of six, maybe he's going to own his entire museum at the feet of the most iconic statue in the world. How can we make that even more stupid? I know. While he's munched into his main course, let's go and try it.

00:21:05:24 - 00:21:30:02
Steve
But surely they come in and serenade him. We constantly stack with stupidity. Stupidity allows us to dream, to play, to be a child. So no, they don't come to us. And that's that was kind of one of the calling cards now that people got to see the creativity that we had, they would come to us go, Oh, let you know, I want to do something that will John, what can you do?

00:21:30:17 - 00:21:50:07
Steve
And then we would take it from there. And now I do that with my coach in business. Well, are you where were your standards? What are you willing to sell for? Why don't you have stupid income goals? Why don't you have stupid exit plans? Why don't you have stupid marketing and branding vision? And we actually focus on that within our clientele today.

00:21:51:05 - 00:22:20:17
Steve
Hopefully that answers question one not so. QUESTION two How do you get these big ballers? How do you get a museum in Florence? The can't even speak your language to shut down. How do you get a a tour of a high security factory go? I'm actually led by the number one entrepreneur out there at the moment. You know how do you get to work with Elton John, Richard Branson, you know, Larry Page, how do you get to do these things?

00:22:21:25 - 00:22:30:27
Steve
You show up with value now I'm going to play a game with you, man. All right. Have you ever heard the barbecue game?

00:22:32:01 - 00:22:32:12
Matt
No.

00:22:33:10 - 00:22:40:28
Steve
So this Saturday night, I'm having a barbecue in Los Angeles and you're in the area, and I say, Hey, Matt, come to my barbecue. What's the first question you ask me?

00:22:42:05 - 00:22:46:24
Matt
What kind of. Well, I would say, well, what kind of boring bring? What are you going to say? What do you live?

00:22:46:27 - 00:23:13:11
Steve
But all right, so you ask me, what can you bring my party? That question's got to benefit me. Now, this is a weird thing. Most guys get it wrong because you Fulcher, you are going to go well, where is it with I had it. I did a podcast with a guy a little while ago, huge podcast, and he went through eight questions.

00:23:13:11 - 00:23:34:11
Steve
Where is it? You know, who's going to be there? Can I take photographs? Cannot bring a friend, you know. What time is it? Finish now. What food's going to be there. All of these questions. And then he went, Oh, what can I bring? You see, the bottom line of it is he asked eight questions that helped him. The eighth question was one that helped me.

00:23:35:10 - 00:23:56:02
Steve
You see, when you turn up a relationship, the first thing before opening your mouth is What can I bring to this party? How can I benefit you? Now you've got a podcast. We know you're an investment. Someone wants to get in to match world. How about turning up and going, Hey Matt, you've got a fantastic podcast. I've got a great network.

00:23:56:03 - 00:24:16:04
Steve
I'd love to expose my network to your podcast. Would that be of interest now? What are you going to say? No, go way. You know, you bring in value, you know. Hey, hey, Matt, I know you in Dubai. I know some really good families. They always look for good opportunities. I'd love to make an introduction. And you're going to say, no, these are things that benefit you.

00:24:16:12 - 00:24:43:08
Steve
But then what are you instinctively going to want to do to that person? This just helped you. You're going to want to reciprocate now. I was actually stood next to Elton John. I was at a party of his in Hollywood. We stood there and this guy walks up one of the top donators to the Elton John AIDS Foundation, walks up to him, and he said, Hey, Elton, I'm going to throw a party in summer.

00:24:43:23 - 00:25:07:00
Steve
How much is it going to cost me to get you to come over and perform around, turn around and said, I can't, I'm busy. Then I walked off. He didn't given the date, didn't even give him the location, but he was not going to be bought. You see, that's the key when you get to a point. Anyone that can be purchased tonight doesn't have any money.

00:25:07:27 - 00:25:29:04
Steve
But the second you've got money and you don't need money, you are not going to become a prostitute. You are not going to be purchased. You're not something that can be purchased off the shelf for X, Y, Z. So you need value. Hey, I'd like to do this, but how about me looking after your charity? How about me making a donation to your course?

00:25:29:04 - 00:25:59:29
Steve
How about me actually providing computers to that school that you're building? How about me distributing that, that new album? How about me telling people about that new book you've got coming out? These are all things that we've done. We've never turned around to anyone that we've worked with and gone, Hey, how much we've always turned around and gone, Hey, we would like to do something with you, but I noticed you have this going on and I've got something that could benefit that.

00:26:00:05 - 00:26:23:25
Steve
Would that be of interest to you. Oh, how we had. Great. Then let me let you know what I'm looking to do in order for me to be able to help you. And that's what it was every single time we had a we had an event with Oprah Winfrey and we wanted to my client wanted to meet Oprah Winfrey and she wasn't doing anything in the US, doing nothing in the year, wouldn't do any meet and greets in the US.

00:26:23:25 - 00:26:47:12
Steve
There was some kind of contractual obligation and then she went it did an event in Canada and all of a sudden we had the ability. So we turned around said, Hey, these schools that you've just built, how would you like it to have a new Hewlett-Packard computer and every single desk? And that's what we did. We actually looked after something she wanted, and my client went and had breakfast with her in Canada.

00:26:47:12 - 00:27:23:05
Matt
I can't tell you how much I'm loving this conversation because, I mean, we communicate in slightly different ways, but literally everything he's saying is over. You know, the complete same mindset. I've got the same kind of structure. I mean, a store, a story I can tell you basically identical to what you're saying is there was a there's a very famous TV business over in the UK that I've been I've been trying to get on the podcast and I kind of want to them on the podcast because I've wanted to build a relationship with him because I could barely get a secretary secretary to take a call and then heard that he was he was a

00:27:23:05 - 00:27:44:09
Matt
tennis fan, massive tennis. I met the tennis player and I, I actually have a business that was really business, but I, I put a luxury event on every summer in the UK, which is, it's based around the legends of tennis. So we get ex Wimbledon and U.S. Open champions build a grass court in a castle in the in the middle of the north of England.

00:27:45:05 - 00:28:09:06
Matt
That nice fancy lunch, champagne reception, big brands like Patek Philippe, Rolls-Royce, etc. and they all invite their high net worth clients and we entertain them based around the legends of tennis playing exhibition type tennis. And I, I mean, the reason I change a word from saying it's a business is because there's not a business in the financial senses is a load of effort and a load of lost money lost, lost to put on.

00:28:09:11 - 00:28:39:00
Matt
But the reason I do the events, as I always say to everyone, is the kudos value and the relationships that I get out of having that event are absolutely priceless. Yeah, every day there's 300 high net worth. You know, there's the world's biggest brands, the celebrity players, and even if it costs me six figures to put the event on, believe me, it's worth more than it's worth much more than that in relationship and kudos because I am I am the king of the three days now because of that, I've got the I've got the relationship with the players, some who are good contacts.

00:28:39:00 - 00:29:03:20
Matt
So we're very good friends. So all of a sudden my pitch change to change to this TV business. But we contact this site, by the way, heard you're a tennis fan. How would you like the game? A game of doubles with two with two Wimbledon champions on the grass court, private event, blah, blah, blah. It could return the court, return the telephone call quick enough.

00:29:03:20 - 00:29:25:00
Matt
But for the game of tennis. Yeah, he got what he wanted out. Now I've now got what I want and. And everybody's happy. And I guess you age I was starting to say in a different way at the beginning of this we talk about network and you know people don't appreciate how hard you need to work at network and how much you need to invest, how much you need to give before you receive a deposit, before you withdraw.

00:29:25:06 - 00:29:29:16
Matt
And, you know, we've got so many, so many of the same stories inside philosophies here.

00:29:30:14 - 00:29:55:04
Steve
Yeah. No. And as we both labored on it, you know, it is a skill set. It is a trial and error. And it is it is work. It's it's the same as going to the gym to build up your muscles. You really got to use it. And that's also one of the problems with COVID. Yeah, because it is creating a lot of people to get lacks lazy and shit and communication and you've got muscle memory which you've got to get back into it.

00:29:55:04 - 00:30:02:20
Steve
You've got to start communicating with people and you've got to you've got to start using that talent before you lose it.

00:30:04:07 - 00:30:23:20
Matt
Well, now I would say that, you know, you talk about it has been networks. I've been work and I've been hard work, which I guess ultimately it is. But, you know, like the old adage of, you know, if it's something you love, you'll never work the day in your life. I always think that the reason people give networking a bad name is because they're doing it wrong.

00:30:24:00 - 00:30:47:07
Matt
And I always say to people, you know, if you're walking into A, B and I breakfast or over or a networking event room where everyone's going to dish out basically scars, not knowing who they are, trying to sell the services as an accountant or a PR agent or what it is that's networking in the way that the old school, the founder and of course you don't like it because it's unproductive, it's shitty conversation.

00:30:47:07 - 00:31:03:26
Matt
It's like the world's worst kind of speed dating. But if you go out there and specifically target the people that you want to build relationships with, put the effort into doing it whilst you might have to work at it to come up with the ideas, how are you going to give value when you've actually carrying out that activity?

00:31:04:03 - 00:31:23:15
Matt
Yeah, how can it feel like work, you know, when you're going around space actually, you know, or finding a way to deliver to out probably to Elton John or I'm playing tennis, you know, with with two Wimbledon champions and a famous TV business. But how could anyone think that that is horrible networking. It's like the funnest activity in the world.

00:31:23:15 - 00:31:28:26
Matt
And if people were doing it right and understood what to do, all of a sudden, networking would no longer be a dirty word.

00:31:30:01 - 00:31:35:23
Steve
The House shits. Were you at it when you first started?

00:31:35:23 - 00:31:43:09
Matt
Um. You know what? I just. I can't answer the question because I kind of. I don't remember, you know, that far back.

00:31:43:28 - 00:32:05:25
Steve
I know. And also, you don't recall the pain you see as human beings. You you know what it's like to to trap yourself in a doll or hit your thumb with a hammer. You know what the feeling is like. And it was painful, correct? Yes. But but the thing is, can you actually recall the pain is is human beings.

00:32:05:25 - 00:32:28:12
Steve
We have a brilliant ability to actually not be able to, but we know it hurts. That's a recognition. But we can't recall the actual pain. That's why you get people to get tattooed. And I got tattoos and I get under the night needle and I'm like, Shit, this hurts. I'm never doing that again. And then six months later, I'll be like, Oh, let me get one done over here.

00:32:28:17 - 00:32:46:18
Steve
We forget the pain. So when you're doing networking and you're nervous and you're awkward and you're asking the wrong questions and you're getting in a hot sweat and you go home, you go never doing that again, and then you go back and you a little bit better. And then you go back and you're a bit better, a bit better now.

00:32:46:24 - 00:33:11:16
Steve
And this is the key. Now you're starting to own your skill and be very selective in who you networking with, because we all know that we go to a networking event and there's a bunch of people in that. I think it's a lot of the option and they've just got to get as many business cards as possible. And we all know that the first time we ever go to a networking event, we get caught up with those people and you go home and you think, What?

00:33:11:17 - 00:33:35:23
Steve
I was a waste of time. You only learn if you go back again and again and you see that person you got up. Got to avoid that one because that one doesn't help me. But I'm going to go for these people because I'm in the business. I want you learn how to select now when you get better at it and when you've refined your talent, that's when it becomes easy.

00:33:36:15 - 00:33:59:21
Steve
And that's when you forget all the shit conversations you had, and that's when you actually start looking forward to a networking event and you get to a networking event, and all of a sudden you're walking through the door with such optimism and opportunity and such engagement, people start flocking to you and you're like, Networking is the easiest piece of shit in the world.

00:33:59:29 - 00:34:09:13
Steve
It's great. It's wonderful because you went through all the gain at the beginning and that's it's like your podcast. How many podcasts have you been doing? You mentioned earlier.

00:34:10:18 - 00:34:30:01
Matt
I mean, I've been just about four years in audio terms. I think this one's now probably 150. Episode 155 In terms of YouTube videos, we're putting on over 600. I actually know where you're going with this. You're going to say, What was that first video like? I was fucking horrendous. Can't even watch it. Cannot even watch myself without cringing.

00:34:30:15 - 00:34:31:11
Steve
And then, you know.

00:34:32:23 - 00:34:34:18
Matt
So video 100.

00:34:35:07 - 00:34:42:20
Steve
Yeah. How hard is it now? How hard is it now for you to jump on a video with someone you don't know and start having a conversation?

00:34:42:20 - 00:34:44:27
Matt
Not so easy. So easy.

00:34:45:25 - 00:35:05:26
Steve
And so it's only crap when you stop trying to. That is education, you know you were shit when you did your first podcast. I guarantee you, you probably look like a bumbling moron, your first networking event. Now you're good at both. It's a breeze, and people look at you and go, Were you always this confident with the truth?

00:35:05:26 - 00:35:22:10
Steve
And the fact is, you learn that confidence. You learn that skill set, you learn how to show up by asking, What can I bring to your party? And that's what a lot of people need to realize. It is work until it becomes competence.

00:35:22:10 - 00:35:43:28
Matt
And then I think what I think the big takeaway from this last two or 3 minutes is, well, you know, this isn't just applicable to networking or business. I mean, this is applicable to everything in life that until you start, you can't improve, you know, and until you improve, you're never going to enjoy it. And I'm over here in Dubai.

00:35:43:28 - 00:36:11:11
Matt
I do a bit of boxing. It's my morning exercise in a boxing beat and a bit of kicking. And the guy I train with, I only start training with him about a year ago. And yeah, I've done some boxing and just hands, not feet up forever and I left it and he kickboxing at about 16 or 17 years old and stopped doing it because I was crap at it and you know, and I just never, never wanted to progress because I couldn't break that barrier of crap.

00:36:11:29 - 00:36:28:08
Matt
So when I start to train with this new guy, he said to me, Right, we're going to do some kicking today. And I gave my usual line of mind, my hands only please, you know, I can't kick me, but I'm not having this, you know, you kick it. I had a bit of arguing back and forth. It's like you try with me.

00:36:28:08 - 00:36:52:09
Matt
You doing what I tell you, you taking. And that first day of kicking, you know, I don't get I don't think I could get my kick above his ankle, you know, but by a couple of weeks later, I'm off. We should and you know, okay, now a round and I'm still I'm still crap by global standards I can just that just about gap over his waist but now I don't look at it and moan I actually look at I think Max why the fuck did you not do this 25 years ago?

00:36:52:20 - 00:37:07:06
Matt
And and a friend of mine just moved to Dubai. So he's been coming training for like two or three days. Guy needs that. He's done a bit of boxing. He's quite handy with these arms. And the guy said to him three days ago, Right, we're doing some kicking and he gives you all the same excuses. No, no, don't take my knee.

00:37:07:08 - 00:37:24:22
Matt
Go about this. And I was so excited to say, Jim, don't listen to me. Like I said, I was saying exactly the same things as you a year ago. And my biggest regret now is somebody didn't push me harder 25 years ago. And, you know, there is no great secret. There's no great magic trick, whether it's business, sport, whatever.

00:37:24:27 - 00:37:29:25
Matt
You know, if you don't if you're not doing it, if you're not being shit, you're never going to be good.

00:37:29:25 - 00:37:51:09
Steve
Yeah, there's a friend of mine that's all by myself. Got a great statement. He always says, Get going, then get good. And I've always told all of my coaching clients that the first time you do anything, it'll be shit. And when you acknowledge that, it takes the pressure off you because there's so many people going, Oh, I want to do a podcast, it's going to be perfect.

00:37:51:09 - 00:38:11:26
Steve
Well, it's going to be shit, you know, because you don't know what you're doing. The first time you buy a business plan, it's going to be shit first time you go networking, anything you do will be shit. And then there's a funny little thing that happens with entrepreneurs where we get comfortable by being shit. And this is a weird thing.

00:38:12:09 - 00:38:33:15
Steve
I often will look at people and I'm like, Oh my God, that's so much better than me. There's so much more success than me. And I makes motorcycles and everyone's faster than me, only because as soon as I get up to someone's standard, I can no longer see them. I'm now looking at the person above them and I'm now, oh my God, I'm shit compared to him.

00:38:33:25 - 00:38:57:07
Steve
Catch up. Right. Got him. So forget him. Ignore him. I'm shit compared to him. We raise our standards and we're constantly itchy. That's what the aggravation in an entrepreneur is for. We constantly raise raise our standards to demand more of ourselves. And that's a good thing. A lot of people turn around and go, You're never satisfied. You never settle.

00:38:57:13 - 00:39:15:23
Steve
I'll pull you. Are you kidding? I'm having a great time seeing what I'm capable of. And when I look back and I go, Well, hang on a minute, if I had a sound, I'd still be a bricklayer. Enlightened style. Oh, by the way, I was just hanging out in the papal gardens with the pope. You know that. That's kind of cool.

00:39:15:23 - 00:39:37:06
Steve
You know, so I'm always it's not a case of not being satisfied. It's a case of what can I do? Is that curious child? Another friend of mine once said that some the definition of hell is to to meet the man or woman you could have been. And I never want to be able to them other than that person.

00:39:37:06 - 00:39:40:16
Steve
That was because they tried.

00:39:40:16 - 00:40:09:06
Matt
Yeah. I mean, yeah, I couldn't I couldn't put it better myself. And I guess, you know, you could say that regret is worse than embarrassment or whatever expression, whatever expressions you want to use. But yeah, I mean, so, so, so, so true in every area of life. I want to talk to you about branding, because just before we start to record this, we'll talk about what you do and you said, I have a branding agency, but then you were clear to finish it up by saying branding agency, not a marketing agency.

00:40:10:09 - 00:40:17:12
Matt
What do you actually mean by that? By that statement? Yeah, I guess, you know, where where where did the branding in the marketing differ?

00:40:18:16 - 00:40:51:26
Steve
So branding is what you stand for marks in this distribution of that brand and that message. And with a lot of companies and individuals grow in personal brands and definite branding campaigns, me and my son Henry, we launched Sims Dot Media and we focus on branding. Are you confusing Joe Klein? If you met someone that didn't know you and they look to your website, they meet you in the street, they listen to you speaking on stage, and they saw your Facebook adverts.

00:40:51:26 - 00:41:11:24
Steve
Would they know what you stand for? Would they understand? You know, you you saw me on someone else's podcast and you probably looked to my website and maybe some other media of me. Was there any disconnect between what you had heard on the podcast and what you saw online? Was there any.

00:41:12:15 - 00:41:12:24
Matt
No.

00:41:13:13 - 00:41:48:27
Steve
No. Because you need to be impossible to misunderstand. Here's a way thing. I'll give you a little test. And this is a freebie for your clients. Open up all of your social pages on your desktop. This is not something you can do on your phone. So on a laptop or desktop I open up, you tap Twitter, have Facebook, you Instagram, your Pinterest, you take talk, whatever, but open them all up and then look at them all you the exact same person on every platform, nine times out of ten, the answer becomes a big moment.

00:41:49:06 - 00:42:06:18
Steve
No, because you've got a picture on here from ten years ago. You've got a picture of you with someone who you're not even dating anymore. Your bios different to the one over here. You don't put the company link on that one, but it's on that one over there. But when you look up Apple, they are apple every single place.

00:42:06:18 - 00:42:33:03
Steve
Like I'm Steve de Sims everywhere. Steve de Sims dot com. Steve Sims on Twitter linked your face on this same person everywhere I don't want you confused so we focus when we're working with people to make sure that there's no confusion. Your brand message is the same. What you stand for and understand the brand is what people say about you when you're not in the conversation.

00:42:33:26 - 00:42:59:14
Steve
So everything you do is got to make sure that they have the narrative. Do you want them to have now, once you're crystal clear with, that's the next step? Well, that's marketing. How do I take what I stand for and distribute it across mediums, platform stages, blogs, posts, articles, TV, radio? What have all of those are? Media distributions.

00:42:59:14 - 00:43:23:13
Steve
That's marketing. But so many people go, yeah, go a new company, go to website. I'm going to shove ten grand into Facebook ads. If you don't have a crystal clear call to action on what it is, the solution you are to and what that problem is, then all you're doing is distributing confusion. So we are a branding agency first and a marketing company second.

00:43:24:18 - 00:43:45:22
Matt
So let me ask you a specific question on that from from a very, very selfish perspective, then. This is this is me me picking your brains and getting free advice at the same time. So I put in 12 months ago, nine or ten months ago, I went to a guy to get him to do some Facebook ads in a YouTube ads, except before me.

00:43:46:01 - 00:44:03:15
Matt
And this guy has a bit of a branding agency as well as marketing was involved in personal branding. And he said to me, Right before we do your ads, we need you here. We need to clean up some inconsistency with your brand. I said, What's that? He said, Well, I'm looking at you and I don't know who you are.

00:44:03:26 - 00:44:23:28
Matt
I said, Why and what way? He said, Well, some of your pictures, you know, you're giving business or some of your post, you know, you're doing videos, giving business advice or or talking about your expertize in funding, etc., some of your other pictures, you know, you're in a restaurant with which celebrities and some of you're the pictures. You know, you're just you stood at the top of a mountain, get your ass out.

00:44:24:16 - 00:44:43:25
Matt
And, you know, that's it's a very inconsistent message. And I said, well, I actually don't. To me, it's not a very consistent message. It says, because I am a funding expert who eats dinner with celebrities. It is also about and that's that's the same guy on Instagram that is on Facebook. It's the same guy that you would meet in real life.

00:44:43:25 - 00:45:00:06
Matt
You would never if you've known me, I don't think you would ever find consistency. And my personal view is if you don't want me on insta, then you won't like me in real life. And if you don't want me in real life, not going to do any business anyway. So what the fuck do I care? And meaning me name had a big difference of opinion over this point.

00:45:00:06 - 00:45:16:05
Matt
And in the end this is my I take on board your comments. However I'm going to Rover because I don't fancy changing what I consider to be my personal brand. On with the Facebook ads. Please. I mean, who would you agree with, him or me?

00:45:16:05 - 00:45:40:16
Steve
Him. And then you you see, you don't have to change the pictures, but you need to make them current and consistent. You see the little picture that you have up there can be different visuals. It can be the celebrity meal. It can be you playing off with you all. So it can be you doing a business. But are they coming pictures or is like a 20 year gap between each picture I don't know.

00:45:40:17 - 00:45:40:23
Matt
Is.

00:45:41:13 - 00:46:05:23
Steve
Right so as long as that current pictures that satisfies consistency they are you today if I bumped in the street I would recognize you. I'll give you one of the worst offenders of this real estate agents, specially women. Now, I've spoken to probably the biggest real estate conventions in the planet, and they all seem to make the same mistake.

00:46:05:23 - 00:46:27:18
Steve
The ladies will have a picture that they took in 1983 that made them look cinema and cinema. And I still use in that picture today so that when you meet them, there's a disconnect. You feel as though you've been lied to. Now, if I'm looking at your social and then I meet you in the street, I want to meet the person I've made the opinion on from your social.

00:46:27:26 - 00:46:50:18
Steve
If you're trying to sound more articulate, if you're trying to look suave, if you're using statements that are copy lie about do you couldn't even say Latin on spell, then there's a disconnect. And when there is a disconnect, you become confused, concerned and think as though you've been lied to. And now you have that mentality. No one can jump into business with someone who's been lied to.

00:46:50:21 - 00:47:02:00
Steve
So the pictures, he's right. But then so are you. On the consistency? What I want to draw down to is the next thing. Are you are you a speaker by any chance?

00:47:03:13 - 00:47:05:24
Matt
I mean, I do the opposite. I mean, I.

00:47:05:25 - 00:47:08:04
Steve
I suppose. But you might think.

00:47:08:04 - 00:47:09:18
Matt
It, but not my main thing.

00:47:10:10 - 00:47:21:13
Steve
All right, but you've got a regular podcast. We know that. Use the word podcast host in every single one of your social bios across every platform.

00:47:22:02 - 00:47:23:11
Matt
Yes.

00:47:23:11 - 00:47:45:23
Steve
Is what you do for a living the exact same? Now this is what's different. Some people will write the one on Twitter, right? The one on Facebook. You don't need to do that. Whatever you have on Twitter, copy, paste, paste. So it's the exact same statement. The picture has to be carbon and the bio has to be. Exactly.

00:47:45:23 - 00:48:10:14
Steve
Let me give you an argument's sake. Let's say you got a team in England, okay. If you phoned up your team and you sent to your team wherever they are in the world and 9:00 tomorrow morning, let's jump on a zoom and we're going to talk about the headlines of the world that happened yesterday. We're going to talk about them tomorrow at 9:00 and 9:00 comes along.

00:48:10:23 - 00:48:22:29
Steve
You've got your team on now. You go. What's going on? Well, this is happening in Ukraine. This is happening in England. This is happening in America. This is happening with politics. This you don't have the same headlines, wouldn't you?

00:48:23:24 - 00:48:24:02
Matt
Yeah.

00:48:24:05 - 00:48:47:19
Steve
But if you turned around to people and said, Right, where did you get your information? Oh, I got gone from Dubai. Morning News. I got them from CNN. Oh, I got it from BBC. Those are platforms of consumption that will giving you the exact same news. Maybe there's a little bit of a spin on it, but the headlines are still the same, but you get it from a different level.

00:48:47:19 - 00:49:21:09
Steve
What we need to make sure of is when they're looking for Matt, they consume the media where they consume. You're not saying, Hey, don't look at me on Twitter, only look at me on Instagram. We need to make sure that the feeling, vibe and traction that you've created on Instagram is identical to what you post on Twitter. You see, you get a lot of people to turn around and go, Well, I could do that on Facebook, but I can't put it on LinkedIn because linked in to Business Network.

00:49:21:09 - 00:49:38:11
Matt
I would always have the argument with people, you know, because I tend to take my same content. I may do a little bit of repurposing for, you know, shape and size, etc., but I always, always put it on the same stuff. I always get comments from people, Oh, no, no, that's a Facebook post because that's a funnel that's cheeky.

00:49:38:15 - 00:49:44:12
Matt
You can't put that on LinkedIn because that's business and Corp. I thought Ballocks, I think you brought your brand, your brand.

00:49:46:12 - 00:50:19:28
Steve
You are accurate. You see, here's the thing. You said in your conversation, if they don't like who you are, they are not going to do business with you. In any case, the only point of a social platform is to allow people to make that judgment before they've had that conversation. So what you post on Instagram, what you post on Facebook should be the exact same as what you post on and LinkedIn, so that you are giving people an insight into who you are, what you stand for, what you like, what you don't like, and allowing them to be confused.

00:50:20:06 - 00:50:40:03
Steve
There is a group of people in the planet which nine times out of ten we create that are the worst environment in the world. There are people in the planet that love you, Matt. You know that there are people that just they don't even have to know you and they see you in a pub and they just frickin love you.

00:50:40:03 - 00:51:01:08
Steve
They see you ambitions. They see you in an event. They listen to you. And that man, I fucking love that guy. And then there's also a bunch of people in the planet that want nothing to do with you. They don't like you because of your haircut, because of your height, because of your accent, because of the long color t shirt.

00:51:01:14 - 00:51:24:08
Steve
And you fucking hate you, mate. You know, it's just going to happen. And then there's those people in the middle. Those are the only ones you've got to have a conversation with, but you don't want to confuse them because if you confuse them, they now become fencers and they're sitting there going, This, Matt, I'm not sure about him.

00:51:24:23 - 00:51:45:27
Steve
I, you know, is he a businessman? Is He a guy who gets his pants down? I'm no, I didn't pick him for you. But by you being you and the brand of you being clearly recognizable, it allows them to go, Oh, shit, I hate this guy. I've fallen off of the fence onto the higher side. Oh, my God.

00:51:45:27 - 00:52:07:05
Steve
I love that guy. He stands for what he does. I'm in the love camp, but you've got to get rid of those people in the middle. When you get rid of it by being crystal clear on who you are. So your statements, the branding guy is correct continuity across all platforms. But that's continuity is not necessarily the picture, it's the terminology, the tonality.

00:52:07:16 - 00:52:23:06
Steve
And that's a key thing that people miss out on the tonality when you're trying to build up your Instagram page by posting other people's quotes from pictures, that's not your tone. You know, you've got to have your tonality expressed that. That's champion.

00:52:24:28 - 00:52:47:00
Matt
Yeah, I'm one of the things I always talk to people about. I would love to get your input on this with personal branding. You know, a lot of people ask me, you know, who can I go to to do this or who can go to to do the other? And my view is, is whilst you might take a bit of input from people for me, you know, the clue with personal branding is in the title, i.e. it's personal branding.

00:52:47:06 - 00:53:09:22
Matt
And I think the more you give away, the more diluted it will be or the more off brand of branded will actually be. And I always say that I say this from personal experience when in my early days PR guys would handle my in-store or handle my, you know, ghostwritten type content. And I'd read this stuff back and I cringe and think, fuck, you know, you know, I would I would never speak like that.

00:53:09:22 - 00:53:31:15
Matt
So, you know, these these cheesy quotes, I've been, you know, ripped off someone else and I'm posting on it. And for me, you know, until you take charge of yourself and put, you know, put your image and put your brand in, okay? I mean, maybe you can if you can articulate that brand vision, you know, perfectly so that other people can then take it on and do it.

00:53:31:23 - 00:53:41:05
Matt
They might do it to a degree, but I don't think anyone can ever do it like you. I really don't think you can build a personal brand unless you are prepared to devote at least a reasonable amount of time and effort into it.

00:53:42:04 - 00:54:04:03
Steve
I got a story for you, so I used to send out these emails when I had the concierge firm and the they would be things like, you know, we've got access to this, we've just designed this, you know, would you like to do that? It was all these different kind of things. I can't spell for shit. Okay. It's amazing that I've written an email, let alone two, but I just.

00:54:04:03 - 00:54:25:24
Steve
I just can't. But you can get other people to go through the grammar. And at one stage I thought to myself, Hang on a minute, I'm charging hundreds to millions for my experiences. I'd better I'd better step up my game. So I got hold of a company and I said, Look, want you to do my newsletters. I'll tell you what I've got.

00:54:26:22 - 00:54:54:16
Steve
You do my newsletters. So they used to get these amazing pictures. They did a template for my email, and every time I tell them what I'd have, they did this amazing copy that was so vivid and colorful of what could be done. We would send it out and we did it for a while and I got unsubscribed and nothing really changed on the business except for maybe less conversations.

00:54:55:00 - 00:55:16:22
Steve
And I'm like, Guys, you do beautiful emails, you do beautiful copy. It really is exciting. I loved it. I thought it looked amazing, but I went, Nothing's happened. Nothing's happening to the bottom line. We did this for like two or three months, so we gave it time and we're like, I've got to let this go, you know, I'm just wasting my time.

00:55:17:01 - 00:55:43:05
Steve
We've seen no gain. And then something came up and I, I did the news that if I put the newsletter together, I threw a picture up that I loved me a little bit saying, push, send. And someone came back to me that was a client. And he said on the email was glad to see you back. He recognized that the other stuff hadn't come from me and that's all he wrote.

00:55:43:05 - 00:56:06:00
Steve
And I realized that it's not the misspelling that's just you. We're all imperfect, but people want to be able to relate and recognize. The second I bought someone in coming up with terminology that I could even sales spell, they were like, Well, it's not Steve. Who's this? What's going on? And they were they weren't looking at what was available.

00:56:06:12 - 00:56:20:17
Steve
They were now conflicted with someone that they had fallen in love with and that's what I had to get rid of. I'll send out an email now. It'll have no grammar in there. There'll be no full stops and I'm doing absolutely fine with it.

00:56:20:17 - 00:56:36:27
Matt
This is safe. I mean, I could go on and on all night or all day for you picking your brains and talking about these things. And I mean, this podcast really is absolutely everything I hoped it would be and more. And I always I always say to my, you know, my audience or my friends don't talk about the podcast in a way.

00:56:37:05 - 00:56:54:23
Matt
It's a completely selfish activity that no one ever watches. I kind of don't care because I guess I get to talk to amazing people and ask the questions I want to ask. And that's, you know, ultimately, if anyone does listen, then they get they get the extra benefits of being able to hear the great advice that I get to hear.

00:56:54:29 - 00:57:11:19
Matt
And I think, you know, really for me, the last hour has summed up all of that and more. So thank you so much for being here. I guess before you go, for anyone who wants to hear more of you, see more of you, and I will be going to download a copy of your book after this. But you have to tell the guys, I went to find you.

00:57:12:11 - 00:57:25:29
Steve
Oh, very easy. I'm Steve Sims, everybody for Dash. And there's only one. I mean, Sims. I'm a Steve D Sims dot com go for stupid is the book Oh you can find me anywhere that you consume your media under Steve D Sims.

00:57:27:07 - 00:57:53:22
Matt
Perfect and guys I actually am as consistent as I as I told Steve Steve I am. And as always, you can find me the Haycock. That's how you want to be my haycock on all things social. If you've been watching this on YouTube, you can consume it in your audio formats and all the places you would normally listen to Spotify, podcasts, etc. It's like Spotify and I choose.

00:57:53:22 - 00:58:13:01
Matt
Except John, if you've been listening to the audio version, then there is a video version on YouTube where you get to see my pretty face as well as hearing my voice. So check me out and if you haven't, only until next time. Thank you very much.