6 Figure Estate Agent to 7 Figure Fitness Coach! Podcast w/Charlie Johnson

00:00:00:10 - 00:00:20:09
Matt Haycox
We were recording a podcast. We're talking about my weight loss moment. And I posted posted the video and my missus gave me so much grief over it made me remove the video from Instagram. I said you've used your one life you will ever get in our entire fucking relationship for getting a veto on my social media. And I said to her, you know what, I said

00:00:20:17 - 00:00:26:03
Matt Haycox
Charlie's got a fat loss story, I said I'm going to use it to tell my story again so I can repost it.

00:00:30:22 - 00:00:46:05
Matt Haycox
Guys, Matt Haycox here. And welcome to another episode of The Matt Haycox show, where I'm very, very excited for today's episode and today's guest. I know I always say that, but this time I do know it because you've taken about 30 minutes to get set up and I feel like I've got Charlie Johnson with me. Who I'll tell you about a minute.

00:00:46:05 - 00:01:10:24
Matt Haycox
But I actually feel like we've we've recorded a whole episode in the last half an hour without actually recording a word. So we're either going to go back to repeat or we're going to tell you loads more great nuggets. But Charlie is a fellow Dubai resident like myself. He is an ex six figure earning estate agent from the UK who gave it up, came to sunny pastures and is now an online coach seven figure business owner.

00:01:11:09 - 00:01:19:14
Matt Haycox
And judging by the last half an hour, great super intelligent guy about business, fitness and life in general. So Charlie, thanks a lot for being here, buddy, and I'm looking forward to talking.

00:01:19:21 - 00:01:23:28
Charlie Johnson
Pleasure. Thank you very much much for the invite and I hope to give you as much knowledge and wisdom as I can to the audience.

00:01:24:02 - 00:01:35:11
Matt Haycox
I don't know where we start now. After after, after all the conversations we've just been having. But I guess I guess. Tell me about your life back in England, what you were doing before, before the Charlie, that we know now started.

00:01:35:14 - 00:01:51:10
Charlie Johnson
So it’s funny, we touched on this before the podcast began, like, I was originally estate agent. I, by mistake... It's funny how things work in life. I remember I think I was 18, 19 and qualified as P.T., decided I hated it. Went and did ski season. Came back to the UK. And I was like, What am I going to do with my life.

00:01:51:10 - 00:02:16:23
Charlie Johnson
I remember a friend of mine got a job as an estate agent. I was like, Sounds like a successful career. So went on like read or indeed, or whatever it was. And I typed in that time I was in a place called Epsom. There was a place called Water next to it was like a Little Village. It was a letting agents or something walking on Thames. I was like, Oh that must be one down the road applied for the job find out is actually an hour away and I was like, oh I just go and do it anyway end up getting the job there worked there for six years became manager

00:02:16:23 - 00:02:35:20
Charlie Johnson
there. Was earning good money. Ended up That company ended up getting taken over by a corporate company and when I was there I was about 25, 26. I got back into fitness and managed to transform myself from being overweight when I was younger, and that's when I saw the moment of opportunity. What was happening with like social media, the Gary Vee influence. Listened to Grant Cardone. Like I’d drive

00:02:35:20 - 00:02:52:14
Charlie Johnson
around in my Mercedes at work between like viewings and valuations and stuff and just be trying it and take all this information all the time and that's when the penny dropped. I was like, okay, I need set up something to get myself out of this strict 9 to 5 corporate lifestyle where I'm never really going to go anywhere because I’ve already maxed the ceiling of probably earning potential at 26.

00:02:53:18 - 00:03:10:02
Charlie Johnson
And from there was almost like a fairy tale because I was one of the pioneers maybe of like the online coaching and fitness industry, which was a blessing but a curse in some respects, because at that time, no one had really figured it out yet. So there wasn't like mentors. People want me to go to that time and it's cut.

00:03:10:02 - 00:03:31:08
Charlie Johnson
Long story short, that was hugely successful. Featured in Forbes Men's Health and ended up moving to Dubai a year ago. And since then set up another business which is helping other fitness professionals build a successful online businesses, which is called 7 figure scaling systems. So we have a podcast for that shed tons of value for that in terms of business. That's a short 60-90 second synopsis of who I was and what I’ve done

00:03:31:08 - 00:03:48:04
Matt Haycox
You’ve given me so many questions to ask already. I've got to ask you, how did you earn six figures as an estate agent in the UK? Because I find the UK estate agency model so broken compared to, say, broken. I don't know, I just less so under motivating compared to how it is in the rest of the world.

00:03:48:13 - 00:04:07:27
Matt Haycox
Somewhere like Dubai. I used to live in the States where I mean now ultimately the vendors of the properties may argue that, you know, they're giving up, they're giving up some of their property price for a high commission for an estate agent. Whereas in the UK, you know, .75, 1%, whatever it may be, against a three, four, five, six, it can be in foreign countries.

00:04:07:27 - 00:04:20:17
Matt Haycox
But also I guess you know where money where money is, motivation is as well. And you know, you just get a completely different breed of individual but mean I'm struggling to understand anyone earning six figures in the UK as an estate agent.

00:04:21:06 - 00:04:44:03
Charlie Johnson
So for me I was marginally top ranked, so I got paid off the whole branch and I was very lucky in the fact that one, I originally worked for a private company back in the day we could estimate and that was fascinating experiences. Business lesson because those two owners like Growing did let you turn up at 730. They're working to be working for an hour and then they got bought out by leaders.

00:04:44:03 - 00:05:02:18
Charlie Johnson
Romans Property Group went to court and then you suddenly see the difference between a privately run business by business owners who was super driven then a corporate machine and just what a mess it became from that. But I was fortunate because the previous patient you had for the small business then, basically the most by the bigger company always get paid a lot more.

00:05:02:18 - 00:05:11:19
Charlie Johnson
I should have been. And in that time, which was funny, that time is the last two years I was there, I was basically getting paid for not doing a lot of just running my online business from whilst working the job.

00:05:12:08 - 00:05:36:07
Matt Haycox
I must just talk about that for a minute. Would you say about a big corporate taking over, you know, a privately run business? I mean, what you know, because I've seen it myself, I've also mistakenly been that corporate has taken over a successful independent business and fucked it up. But in what, you know, as a as an employee in that kind of in that well what did you see as the big the big differences that in the mistakes that they made.

00:05:36:21 - 00:05:53:08
Charlie Johnson
The biggest thing that springs to mind is like the computer say no attitude in terms of like I remember pushing ten at the time of like the social media thing, you might want to do something like, why don't we look at doing X, Y, Z or giving suggestions? And it's always like, No, marketing's doing x, y, you know, like people aren't open to different people's opinions.

00:05:53:08 - 00:06:20:25
Charlie Johnson
It's a very structured political game. I think that's what caused a lot of issues. I think there's also issues where they start tampering people's pay structures, white people earning commission. And if you look fundamentally like what state agency is, is sales based gigs, you have to incentivize people to perform. If you start pulling that incentive back, people like, well, I'm going to kick back and bother as much, such as I know, for example, and I actually spoke with my former colleagues once, which is just five years.

00:06:21:08 - 00:06:28:29
Charlie Johnson
They now collectively bought commission was like for me, if I stage on the fuck that, like I want to earn my own money. I only portway when else's earnings are like.

00:06:29:05 - 00:06:30:09
Matt Haycox
Seven tips in restaurants.

00:06:30:09 - 00:06:32:06
Charlie Johnson
You know, that's why you keep.

00:06:32:19 - 00:06:32:25
Matt Haycox
Yeah.

00:06:33:03 - 00:06:50:06
Charlie Johnson
You are no cheat. But I think people I think is respectfully be careful I say. But UK culture is quite soft and they want to try and like level the playing field which was I think it's that's why I like American so much because it's a winner take all mentality and it's like if you work hard enough and you're smart enough, you will the cream will rise to the top.

00:06:50:13 - 00:07:10:07
Matt Haycox
Well, I was just saying, you know, tips and the strategies pulled. I was back in England back in December for my office Christmas party. And we actually was about 20, 22 people at a private room. And it was it was, you know, the the usual semi raucous, you know, office Christmas party. Karen. But there's one girl in particular who looked after it really, really well.

00:07:11:08 - 00:07:24:27
Matt Haycox
And as I forget what the bill was or you know what what's you know what the reason for the given the amount of support to get. But I tried to give this girl a couple hundred quid as it's actually not enough and she's like this No, I can't tell you. I can't say you what you mean. No, no, no, no.

00:07:25:07 - 00:07:39:11
Matt Haycox
That's just please, obviously there's no, no, we have to we have to put all our chips together, so just put it on the belt. That's all we want. I don't want to put it together. I said no one else in the buildings looks after us tonight. You know, you've given us great service. I want to give it seems, you know, I absolutely cannot accept it.

00:07:39:29 - 00:07:53:12
Matt Haycox
I'm just trying to stick it in a change. And she's like, point you to the camera in that camera. That's awkward. And she was like, If you really want to give me, you know, I'll be in this bar down the road to work. You know, you can you can come and meet me. Give me that. But it's, you know, it's like you share the stage a lot with the restaurants.

00:07:53:16 - 00:08:09:00
Matt Haycox
But then as customers, we complain that we don't get the service that we wants or, you know, whether that's the service in the restaurant or the service. Yes, I'm a business. But, you know, also most of the business is now from the pricing models. It's always a race to the bottom. And I would, you know, deviating around that.

00:08:09:00 - 00:08:26:19
Matt Haycox
But, you know, if you look at the estate agents model now, it's always about, you know, fixed fees or or then going from, you know, 1%, 2.75% loans at 900 quid then to 250 quid then to sell it, you know, sell it yourself. And how can anyone ever expect any level of service when you know, when no one's prepared to share the share that share the goodies.

00:08:26:19 - 00:08:47:03
Matt Haycox
And I just think it's all too often are there as businesses or whether it's whether it's consumers, you know, we're always, always trying to push the price down, push the price down. Never, never think about the value and everything's a cost as opposed to an investment policy. So here in Dubai, I mean, the wages are so much cheaper than they are back in the UK particularly, it comes to having stuff at home.

00:08:47:13 - 00:09:06:03
Matt Haycox
And you know, I've got a driver, I've got, you know, a living Mr., Mrs., etc. and as I say, I live in Mr. and Mrs. you know, they're in they are not nine or 10,000 dirhams a month on the I mean great absolutely fantastic guys. And when one of the friends of mine asked why I pay them at all, I will last a lot.

00:09:06:03 - 00:09:21:23
Matt Haycox
You know, you could get them you could get people like that for, say, 6000 a month, 77,000. And so, you know, in English money, we're talking about 400 quid a month or 500. That's why the fuck do I want to think about saving 400 quid a month to have shit service? You know, for someone who lives in.

00:09:21:24 - 00:09:22:06
Charlie Johnson
A house.

00:09:22:06 - 00:09:29:20
Matt Haycox
It lives in my house. I actually want to find a way to pay them 15,000 a month or 20,000 a month. And and it's just it's just a completely broken mentality.

00:09:29:22 - 00:09:46:07
Charlie Johnson
I think it's just a cultural difference. I notice that straight away, having traveled a lot more the last five years, like if you go to the US, the culture mentality is that they'd rather you went and you tried to set up your own business and failed. Then you stayed in the safe 9 to 5 job and you played along pay an average.

00:09:46:09 - 00:09:55:08
Charlie Johnson
I think that fundamentally I in my opinion, I think why Europe and the UK is going backwards a little bit compared to the rest of the world because we're less aggressive and less willing to take risks.

00:09:55:21 - 00:10:03:05
Matt Haycox
Tom, you said that you said you're a little fatty as a kid yet. Did you did you have a fatty defining moment, that kind of term?

00:10:03:16 - 00:10:12:26
Charlie Johnson
It's funny, you say that because I actually remember the moment I was probably like 12, 13. My parents had a house in Majorca and Paul Andrus had a landing in.

00:10:12:26 - 00:10:13:04
Matt Haycox
School.

00:10:13:14 - 00:10:42:18
Charlie Johnson
And I remember overhearing them saying about like, Charlie, get fat when you do something about that, you know, like someone's like Harry moment as a child in my head. And that's probably something that haunted me until I was like 17, 18 onwards and probably once. So the other end of the spectrum now, but I think not that I have children, but I think that's one of those things that you have to be careful sometimes the language you use people and also that's why I never really make opinions of people's personal parents unless someone asks for feedback because you sometimes don't know where that person is psychologically that time, where that could put someone.

00:10:42:18 - 00:10:56:28
Matt Haycox
And it's funny because I when I was looking at some notes for this podcast this morning and noticing he talks about being being an overweight kid, I'm going to ask you what your story is because I did a podcast about four or five months ago and I was talking with with a guy called Paul Moore today. Yeah.

00:10:57:08 - 00:10:57:12
Charlie Johnson
Yeah.

00:10:58:08 - 00:11:18:29
Matt Haycox
He's a good guy. Paul And we were recording a podcast and we're talking about like my weight loss moments and I posted posted the video and a message gave me so grief over it and made me remove the video from Instagram. I said, You've used your one life you will ever get in our entire fucking relationship. That's like getting a veto on my social media assets, you know?

00:11:19:02 - 00:11:37:09
Matt Haycox
I said, Charlie's got a fat loss story. I said, I'm going to use it to tell my story again so I can repost it. But it's funny, the things that that trigger you because I've never considered myself overweight. Right? And I thought, you know, I could be could always be a bit slimmer, you know, lose a few pounds.

00:11:37:09 - 00:11:52:06
Matt Haycox
But for me it was always it was always a balance of, you know, do I, do I have the six pack or do I enjoy the red wine. Yeah. I'm not fat. So I'll, I'll, I'll, I'll have the red wine and that and I won't be, you know, I guess I just won't be too much of an exercise.

00:11:52:06 - 00:12:11:29
Matt Haycox
Go exercise. But, but we made the mess. It wasn't a good place to miss it anyway. And last March, April, with my skiing and with me with being drunk, with each other. Anyway, we've been having a chat and finished the business and she's like, she's that. She's there on top of me looking down. She looks like a faceless.

00:12:11:29 - 00:12:38:29
Matt Haycox
I'm so smart with you. She goes, Look at you. So what? You just said that. I said, Excuse me. She goes, Yes, I fat your face all the I never I mean, I know I'm not in pit, but you got a bit for that. You know how I'm embarrassed to post a picture of you on Instagram with a you know, to show change my family.

00:12:39:12 - 00:12:53:21
Matt Haycox
I think you got a bit fucking fun out of it. I could maybe lose a few pounds, but I think I think you got a bit finances. But, you know, I says I will use that as my as my impetus to, to go, to go out there and lose weight. So but be careful what you wish for because when I fucking start I will finish it.

00:12:53:21 - 00:13:14:14
Matt Haycox
As I said, you, you will find every fucking bird in Dubai hanging off my fucking dick next summer and you will be furious that you ever, ever told me to lose weight again. And yeah, I don't think. I don't think I ate a meal for about three days after that. And then I came back to the bar. I got this whole chain to start, start eating, stay, nutrition, supplements, whatever.

00:13:14:15 - 00:13:33:25
Matt Haycox
Listen, as you can see, I've got a long, long, long way to go. But some of my mates are very, very visible, visible changes from from before. But it's it's interesting, you know, what we all use as our motivation. And I guess, you know, however personal or weight off so we might consider it consider our different motivations. It's it's very important to have it.

00:13:34:04 - 00:13:51:15
Charlie Johnson
I think it's you always have a cast list, not two books I love a relentless Whitney by Tim Grover talks about relentless I mean Dark side like that. One thing that's in your closet is so that for you at the moment, obviously that's pushing you to lose weight. And it's like everyone's always got something that's driving them, whether it's within their business, fitness, whatever, to keep pushing.

00:13:51:15 - 00:13:59:29
Charlie Johnson
Like a certain point in business, once you've got enough money, what's driving you to work with you? It's like there's always something in your head that's driving you, driving, you driving.

00:14:00:09 - 00:14:19:27
Matt Haycox
I mean, obviously your business is fitness business. But let's just talk a bit about, I guess about fitness in business. And even before I've gone, you know, trying to lose weight, I had always been into the gym. I've always, you know, been into I space and running and, you know, I guess my my issue was more nutrition than it was.

00:14:20:03 - 00:14:37:12
Matt Haycox
I always very much saw the value of exercise and knew that, you know, it made me made me feel better for the day. You know, I might not be walking around with a six pack, but, you know, it kind of clears my mind, get, you know, gets me pumped and ultimately makes me perform better under pressure as a as a businessman.

00:14:37:14 - 00:14:42:19
Matt Haycox
I mean, you know, what's your more, I guess, technical and educated take on all of that?

00:14:42:27 - 00:15:01:29
Charlie Johnson
I agree on Amazon. I think the biggest benefit from exercise and physical is the mental particular you're very stressed, busy entrepreneur. You're in your head all the time like lying in bed, you thinking about work. You can walk on the road in the morning thinking about work. You can't escape it. But that moment when you're in the gym and you're like, you try and Jamie telling you like you're not thinking about all the problems.

00:15:01:29 - 00:15:17:17
Charlie Johnson
Whatever you have to deal with this day, you think about your back like that, not crushing you or killing you. And that's that almost escapism, I think is very like to play in terms of you feeling your body, your senses, and taking you away from maybe some of the other problems in life I think is the biggest benefit.

00:15:17:28 - 00:15:36:09
Charlie Johnson
And again, I think sickness for men, I think the benefit then comes that you being in good shape is a big signal to walk in terms of who you are, because if you're in good shape, shows you've got discipline, you can be structured, you can be routine. Hard work is let people know that straight way. No matter how much money you have, you can't initially, by being in shape, can't just throw money at it happen.

00:15:36:09 - 00:15:37:00
Charlie Johnson
What you have to do.

00:15:37:00 - 00:16:03:26
Matt Haycox
The work is funny as well. You talk about the lack of people knowing you've got discipline. And I've never, if you ask me, 15 years ago, I would never have looked at it like that. But it's I now look to employ if I'm employing someone saying this salesy type position, but really in any position, it's just that I'm just immediately switch off because I just think, you know, like you say, if you haven't got the discipline to want, you want to lose weight, have you got the discipline to pick up the telephone as much?

00:16:03:26 - 00:16:28:06
Matt Haycox
It's relevant. Secondly, if you prepared if you're happy with yourself looking like that, then you know, you've obviously got no sign of respect, standard attention to detail. I'm not saying we will have to walk around, you know, looking like they just come off, come off the bodybuilding stage. But, you know, it's if anyone's more than seven, eight, nine, £10 overweight, you know, for a prolonged period of time, then no discipline, lazy.

00:16:28:06 - 00:16:47:09
Matt Haycox
And and it has to it has to impact on both positive all sides of the last thing I was going to say to my ex is a friend of mine. I got called JP de Villiers. And if you've ever come across JP, he always says, you know, show me a person. No matter how much they may not like exercise, that doesn't feel more energized after a workout than before.

00:16:47:09 - 00:17:11:09
Matt Haycox
They've done it in the United States. Just basically impossible not not to feel more energized. And for me, that's always very much how I feel with the exercise. And also things like, you know, I love my ice bustle of love. They love the cryotherapy room. I always say to me, you know what the benefits, you know, and I say, look, I can tell you the seven or eight medical benefits that come on the tendon that they say it doesn't to do with recovery or this or that.

00:17:11:10 - 00:17:26:01
Matt Haycox
The other as it I can't honestly tell you whether or not they work. But what I can tell you is after three and a half minutes in the ice parcels, we're not finishing that cryo chamber. I feel fucking amazing and buzzing and ready to take on the day. And if that is the only benefit, then I will. I will accept that.

00:17:26:12 - 00:17:34:03
Charlie Johnson
Clothes are an amazing one. So instantly for like hypertrophy building muscle, it's been shown to have a lot of negative impacts on that intense recovery. But if.

00:17:34:04 - 00:17:35:02
Matt Haycox
You're trying to build muscles, you're.

00:17:35:02 - 00:17:47:24
Charlie Johnson
Trying to build muscle. It can actually aid in terms of burning body fat. One thing I do find fascinating, though, is what you said. And that's that's why I love I wish I wouldn't want buildings. I literally would go every day is I go first thing in the morning just because it likes your brain or fly like almost like dope.

00:17:47:24 - 00:18:10:21
Charlie Johnson
I mean, as soon as you come out, you just feel insane. And you can think so clearly. Is that like fight or flight response It triggers in your body? You know what you mean? When you come out, you just feel super clear headed. I can't really think of anything else that changes that and will say if you're in a bit of a mood, stress is something the easiest, the easiest way to change your state of want something like an ice bath or cryotherapy because you go in and you're not thinking about anything else with like this cold.

00:18:11:00 - 00:18:21:20
Charlie Johnson
Well, the other one is exercise like so if you're in a really bad mood, well, the best things you can do sometimes it's like work out 15, 20 minutes and you often find out, like flip the switch and take you out of whatever you in having a problem about.

00:18:22:04 - 00:18:44:03
Matt Haycox
I mean, it's funny how, you know, I guess how attitudes to things change over time. And, you know, I mean, we're very much in a in an era of of a much more health conscious, you know, fitness conscious culture than we ever used to be about, you know, ten years on you. But I do feel like I mean, I feel like I remember my 18, 19, 20, 22, like it was yesterday.

00:18:44:10 - 00:19:05:02
Matt Haycox
But I do also think and think it's 20 years ago and it feels like a complete another era then. And you have to talk about how, as you stressed go for a run of an ice bath feels almost like completely laughable to what the era was 20 years ago. You stress going it's gets you get a few pints down as a final line of gear up your nose or something you feel, but you'll feel better in no time.

00:19:05:05 - 00:19:23:25
Matt Haycox
And it was it was it was. It was never my thing anyway. Because, I mean, the drugs is absolutely everything, but I do like a drink. But if I'm stressed, I think getting drunk is not is. I'm just going to ultimately end up being more stressed. You know, people are really stressed. You need to go on holiday. Well, I don't need to a holiday because I would go on holiday.

00:19:24:03 - 00:19:28:26
Matt Haycox
I'm going to then spend the whole time, the whole day thinking about the problems up and solving. I'm going to come back a week.

00:19:28:26 - 00:19:30:09
Charlie Johnson
A week. I deal with.

00:19:30:24 - 00:19:53:23
Matt Haycox
Probably more problems because I've ignored everyone for the last week. But yeah, you know, when you when you look at the the cures or the or the all the kind of resolutions distresses, I can't really think of anything other than exercise that is a genuine cure to a problem was everything else is either a mask or if anything, you know, it might make you feel better in the short term and ultimately so, so much so much worse in the long term.

00:19:54:01 - 00:20:00:19
Charlie Johnson
I think a lot people try and using site drugs, alcohol, food, sex to numb the pain of whatever the issue.

00:20:00:19 - 00:20:01:12
Matt Haycox
Is, sex.

00:20:02:07 - 00:20:18:26
Charlie Johnson
Whatever the issue is or thing the stress, and it's trying to escape the reality of the problem. I think you hit the nail on the head is the biggest thing that most people struggle with is if you've got a problem like you're overweight or your business stress, people don't deal with heads on its head on. It's like analogy of like salt in the fog.

00:20:18:26 - 00:20:23:12
Charlie Johnson
You go like deal with whatever the big problem is head on. If you don't have to do it, find someone to help you do it.

00:20:23:18 - 00:20:28:29
Matt Haycox
Let's talk about your business list. Let's talk about the online coaching. How did it start and how did it grow?

00:20:29:24 - 00:20:53:03
Charlie Johnson
It's funny looking back because I remember sitting in my seat from well, it's in Kingswood in Surrey, and we shot like 40 post shots, £40 a month online coaching. I used to be like shitty word documents, people. Still, it's not the money type. I was just like one on one. I'm like, Yeah, one on one. So that escalated quite quickly after probably 6 to 12 months of doing that, mainly because I was just churning out results of people and it's like fitness is really easy for listeners.

00:20:53:03 - 00:21:07:24
Charlie Johnson
If you've got a fitness business, it's the ultimate results based business, right? So like, say if you were a client of mine and I helped you drop ten kilos and suddenly like swimming around you buy six pack and take photos about social media. He was like, Fuck, it's happened to this. How have you done this? So you tend to get piles of clients referrals.

00:21:08:15 - 00:21:28:28
Charlie Johnson
So basically all your clients are walking around for referrals. German social media is basically just being really good at your job and understanding basic marketing can then grow. But what I did and still do to this day is focus on really pushing value content. We spoke a lot about Gary Vee already, but I like the expression to think about making content education but has utility.

00:21:28:28 - 00:21:59:14
Charlie Johnson
So you teach something someone can explain to you that day and they're like, Holy shit, that worked so well. I feel so good that this free thing, I wonder what like paid stuff. Like, I think more people have that mentality when it comes to building their online business, the quicker they will scale. I think the big mistake a lot of people make is they try and do the short run so they can walk and they look at me, maybe a chapter 12 and they slut chapter one and try to overcomplicate the process rather than just stick at the beginning in terms of being really good at what you do and think about using clients to

00:21:59:14 - 00:22:01:24
Charlie Johnson
acquire more clients. So I think that Alex, when you talk about.

00:22:02:16 - 00:22:25:06
Matt Haycox
When you say and I was just thinking all those years, but but back to back to the basic principles, there's an expression of, you know, give the secret away for free and sell the implementation. And I guess, you know, nowhere is that probably more true than in the name fitness, because, you know, ultimately anyone can learn any workout they want to learn from a book, from, you know, from YouTube, Google, from Instagram or whatever.

00:22:25:12 - 00:22:46:11
Matt Haycox
I guess, you know, ultimately, you know, with with the personal training, you know, it's someone to hold you accountable or someone's pushed up 12 hours of you and you can only get to 11 or someone to make you turn up when you would have stayed in bed. What I mean, how do you work with the online coach? Is it one of moves in that you've helped over 10,000 people that you sent 12,000 people to?

00:22:46:11 - 00:22:55:21
Matt Haycox
We started recording. I know it's your goal to get to get to a hundred thousand people, but are you doing the on a one on one or is it is it more like an app? And you're teaching people on a group basis?

00:22:55:29 - 00:23:12:10
Charlie Johnson
It's a combination of both. So we have an app, we deliver our programs. Once we build customized training programs, nutrition programs for everyone's videos, you watch the exercises. But the reason we get such good results is you already have now had earlier on the podcast we said that you you start to focus on nutrition, you start to see results.

00:23:12:10 - 00:23:43:23
Charlie Johnson
So where most people get wrong is they don't understand that. Are you 10% of the calories you burn every single day? You're actually from exercise. So therefore, logically, regardless of these factors, probably most people's go, listen to this, that's where you need to spend your time. It's trying to get that area right. So it's basically simple math. So what we help people do is focus on really nailing down and then keeping people accountable and making sure adherence to like people mistake a lot of things that comes to fitness, thinking it's an all or nothing mentality where the reality is it's only an 8% consistency and you do that consistently and you see results.

00:23:44:04 - 00:24:00:06
Charlie Johnson
So we do that by a couple of different ways. We do once one course, the clients zoom like they can jump on a jump. Of course the coaches we do like live video feedback where the client will update photos, weights and then they'll get a video feedback in terms of, okay, this is what you're doing, this is where you're stuck, this is what we should change.

00:24:00:14 - 00:24:19:07
Charlie Johnson
So it's more of a 24 seven coaching process rather than just you turn repeat to babysit three times a week just to make sure we turn up the gym, which is I know the route. Some people go down, but that's almost like putting plaster over the real problem. And what we focus on doing is getting people to open up in terms actually of an issue at night.

00:24:19:09 - 00:24:36:04
Charlie Johnson
I go in top of Ben and Jerry's not Is there anything you do to help me turn around? IS Yes. Why don't you try in Halo top ice cream That's only 300 calories instead of 1007 on calories diet, you start with these mostly it's those simple solutions that compounded can help people, and it's just getting them to have that trigger moment.

00:24:36:04 - 00:24:53:20
Charlie Johnson
Understand that the big thing for them to get the results they want, it's just changing their mindset and the reason people don't get results long term is they don't believe that they can actually get results. And I feel my superpower with what we do with fitness training and the business coaching, is helping people fulfill their potential by getting them quick wins, get them confidence and momentum.

00:24:54:08 - 00:25:12:27
Matt Haycox
I mean, I think that's that's the same problem in so many fields is, you know, whether whether it's fitness or whether it's business. I mean, I was talking to a podcast guy recently. He was saying that the stat is that I think for everyone that starts a podcast, you know, the majority of people's finish finishes episode number seven and never get any further.

00:25:13:06 - 00:25:31:16
Matt Haycox
But I mean, I know when I, when I used to do my annual fitness journey as fast as we talk about annual salary, well it was, it was always January. But what I always do is I would go to Portugal in kind of October-November time and do a want do a one week juice, juice cleanse, do juice detox there.

00:25:31:24 - 00:26:04:05
Matt Haycox
And I could normally drop up to 8 to £10 or something during that time. And I know you know someone to argue with. It's completely unsustainable. You know, it's not healthy, it's just not there that but my argument always was, I'm not saying it's a great way, but I just know that it ticks me off with a good blast and that's to give us the kind of psychology I need to know that I've got a good immediate, immediate when because otherwise, if I'm fat, if I'm just starting normally losing one or £2 a week, or you're making micro muscle gains a week, you know you're going to give up or not necessarily with less.

00:26:04:06 - 00:26:32:23
Matt Haycox
I would probably give up by week's four or six or eight, be a bit before I've seen it. When it's like it's like the old image of the gold diggers and it's not not knocking. It's been going for 30 days and it is that far away from the gold. But yeah, I mean, I mean, I mean what is your I guess number one mistake that that people make when it comes to try and lose fat because I mean there's so many different diets out there from ketone to, you know, to carbs versus protein or at least I mean, all the other good things in any of these diets.

00:26:32:23 - 00:26:36:05
Matt Haycox
And but things are always a different secret or a different answer.

00:26:36:07 - 00:26:42:09
Charlie Johnson
So the secret of fat loss is one thing is calorie deficit, as simple as that is, you burn more calories than you consume every day. You will have body fat.

00:26:42:16 - 00:26:53:16
Matt Haycox
Does it depend was in the calories because you know, you can have I don't know. For example, I actually order my food on Karim or Deliveroo and I use some of this morning called you know take it spelt calorie.

00:26:53:22 - 00:26:54:13
Charlie Johnson
Yeah yeah you.

00:26:54:13 - 00:27:14:17
Matt Haycox
Know that and and they give you the breakdown of what's in the food and you know you could get something that's for two different things that both 400 calories but ones that's a very high fat ground which very high carb gram and smaller protein and the other ones the other ones the flipside around with about 400 calories. I mean, what's what's the difference?

00:27:14:26 - 00:27:30:04
Charlie Johnson
In basic essence, it doesn't really make much difference. So like, what's it everyone is the if you look at the hierarchy of what's going to have the biggest results, calories is always can win over what you call macronutrients, protein, carbohydrates and fat. So if you focus on making sure that you get that number correct, you will see progress.

00:27:30:04 - 00:27:56:27
Charlie Johnson
So when it comes in terms of like the best approaches, the best approach is individual in terms of what you can actually do consistently and stick to that will see you lose weight to being a calorie deficit. So, for example, to break that down, to give a really good example, there was a lady in the US, Susie something, and she did a bodybuilding bikini prep diet and she ate a mars ball every single day on her diet to prove that you could get like competition, lean based, whatever you want.

00:27:57:12 - 00:28:15:08
Charlie Johnson
And she actually went to perfect like an IASB protocol to the models for every day for like 16 weeks to prove the point. It doesn't really matter what the food is. There are certain caveats that are in place of what would be the the most important macronutrient you need in your body is protein. So everyone should aim for at least one gram of protein per pound of body weight a day, a day.

00:28:15:11 - 00:28:39:11
Charlie Johnson
So that reason for that is the muscle power, satiety in terms of feeling fuller for longer. And then from there, basically what we do is we use what we call a metabolic priming approach, which is trying to get your body to utilize carbohydrates correctly. So if we look at something like ketogenic diet, the ketogenic diet works because it puts you in a calorie deficit because you're removing one food group essentially off the table to eat less.

00:28:39:27 - 00:28:57:09
Charlie Johnson
Now people say ketogenic diets make you burn more fat, which is correct because you're eating more fat, so your body is going to burn more of the fat you're eating because you can a lot more fat to ketogenic diet to get calories. So it doesn't really make sense. And what happens when people start ketogenic diet is they drop weight very, very quickly.

00:28:57:19 - 00:29:15:08
Charlie Johnson
This is because of two reasons. One is because if you think of most carbohydrate foods can be quite voluminous, like rice, pasta, bread, you stop eating that you tend to eat less, your weight drop. Secondly is your body will be depleted from glycogen and also water because mainly carbohydrates. So you can easily drop a couple of kilos just from that in the first week.

00:29:15:18 - 00:29:41:28
Charlie Johnson
But that's not actual fat loss. As soon as you start to eat carbohydrates again, your weight come back up again. And that's what people need to understand the difference between losing weight and losing fat. So the best advice I'd recommend for everyone in terms of basic principles of fat loss, make sure you're in the calorie deficit to work out very simply, if you ate to another thousand calories every day for a week, if that was stable in your body weight, not during changing, probably drop that 500, try and do an extra 20 minutes exercise a day.

00:29:41:28 - 00:29:57:06
Charlie Johnson
You should start to lose weight. The foods you eat, you can pretty much eat whatever you want as long as you within that allowance. But try to have a pound gram of protein per pound of body weight and you can eat carbohydrates in the evening, you can eat carbohydrates first in the morning. It almost doesn't really matter so much.

00:29:58:14 - 00:30:17:26
Charlie Johnson
Overview level what time you eat your food. There is certain areas where this can be improved, but people worry too much about like the nuances of the like what fucking creatine level is. It doesn't matter. Like they're all pretty much close to everything else. So if people just focus on adherence will fit their lifestyle, like for you, for example, putting it in food, that's what you need to focus on.

00:30:18:15 - 00:30:34:11
Matt Haycox
You mentioned creatine. I mean, what, what is your view and take on on supplements both, I guess, you know, over the counter proteins and you create things in your vitamins and minerals and then you know, yeah, your testosterone and new growth hormones that kind of stuff as well.

00:30:34:25 - 00:30:54:27
Charlie Johnson
Really good subject. So the name of supplements is to give away as a supplement to healthy diet. So copper core is something that everyone should take from longevity point of view. Number one would be it would be fish oil. So amazing for healthy fats, reducing inflammation in the body. Inflammation is the number one cause of disease. So if you can bring that down, chances are you're probably gonna live a bit longer.

00:30:55:12 - 00:31:06:26
Charlie Johnson
And secondly, I would highlight just reduce creatine. So creatine basically increases almost stored energy within muscle cells and there's not really any side effects at all. Super, super cheap.

00:31:06:29 - 00:31:11:00
Matt Haycox
How do you take it? It's just about you've got some at home I've never opened and.

00:31:11:15 - 00:31:27:12
Charlie Johnson
So I would recommend it one takes five grams a day just to move around the work out. So before training, during training or off the training has also been shown to have improvements in cognitive function. How your brain works. And there's also been research, so it helps you by an extra 50 calories a day, which does add up after a while.

00:31:28:17 - 00:31:49:28
Charlie Johnson
Creatine also is found naturally within red meats, but it'd be very difficult to get enough from red meat to be better. So what you need, those are probably the to add like a multi-vitamin to fill any holes in your diet. But there's a lot of other things we go into with clients layered on top of that. But the only way to really know what you need is based upon bloodwork because everyone's body responds differently.

00:31:49:28 - 00:32:09:11
Charlie Johnson
It has different deficiencies and different needs. Even if you look at where you live in the world, right? One of the best supplements everyone can take, particularly if you're a guy, is vitamin D, which has a big impact in testosterone production. So if you live in Northern Europe, you live in Scandinavia, UK, Germany, somewhere like that, chances are you've got vitamin D deficiency, not so much.

00:32:09:24 - 00:32:13:15
Charlie Johnson
So if you live in Dubai, you can have less of that issue because you have lower some time, you spend more time.

00:32:13:16 - 00:32:15:00
Matt Haycox
That's why I say, Oh yeah.

00:32:15:18 - 00:32:36:12
Charlie Johnson
So those things have a big contributing factor. We look at pharmaceutical drugs. One of the biggest issues in the world right now that's very much swept under the radar but is becoming a lot more mainstream, particularly the US is low testosterone of men. So testosterone levels of men has been tanking like last 50 years since World War Two.

00:32:36:27 - 00:33:00:08
Charlie Johnson
And this is something that can literally change men's lives if people are suffering with low libido, depression, low confidence, getting your blood work done and seeing if you have low testosterone, if you get that back up to range by working with a doctor or seeking advice, that will literally change your life and also your body composition. In terms of you mentioned signs of growth hormone.

00:33:00:09 - 00:33:07:23
Charlie Johnson
That is a compound that people use a lot for anti-aging, which I think has a lot of benefits in low doses. Same in terms of even for fat loss and muscle building.

00:33:08:23 - 00:33:39:12
Matt Haycox
I'm going to I'm going to carry on from your testosterone comments about being swept under the carpet and lift the lid on my numbers as as I guess, an instructional point point for people. Lots of people listening are watching this. As I started taking the test, the testosterone supplement actually started taking testosterone last April kind of time. And so I think it's one of those things, as laymen, you know, we never understand anything and we associate testosterone to shocking.

00:33:39:12 - 00:33:40:21
Matt Haycox
And it's and it's as simple as.

00:33:40:21 - 00:33:41:16
Charlie Johnson
That for aggression.

00:33:41:22 - 00:34:05:16
Matt Haycox
Or or aggression. Yeah, that's judgy. You see, a grumpy person always take it really disappointed something but you know as a I guess as a non gym goer you think do you do plenty of shagging. Well then you have a testosterone problem and and that's that's, that's where my, my head was out with it. So it's not that particularly B never thinking about taking testosterone replacements or additions but so some people were talking to me about it last year.

00:34:06:01 - 00:34:27:29
Matt Haycox
So I went to get my blood stone over here and. I mean, again, everyone's got their own scale, but on the on the scale that we use where I do my blood work, testosterone, your level is recommended level, not so much recommended, but you have minimum acceptable to 80 going up to a going to 800. And the way to explain to me that let's say that's 800, you're like a healthy 21 year old guy.

00:34:27:29 - 00:34:30:14
Charlie Johnson
Peak performance, which is what you want, right? Don't it's like an average.

00:34:30:18 - 00:35:00:28
Matt Haycox
That's you know to eight to you put your body starting to get gets issued territory my first my first tests last April time was about four 2425 something like that which obviously from that from a black and white, you know, medical numbers, you know it's it's 50% to where it would have been when I was 21, which I guess if you just if you want to be soft about it, you said, well, why would it you know, why would it not be that, you know, you've naturally tailed off over, you know, over the years.

00:35:01:05 - 00:35:13:15
Matt Haycox
And I guess as an individual, I never would have said I had an issue because like I said, I've certainly got no libido issue. And, you know, I didn't think I had had issues elsewhere. So I started initially with the with Joe.

00:35:13:15 - 00:35:13:26
Charlie Johnson
Three with.

00:35:13:26 - 00:35:36:29
Matt Haycox
The gel, and that took me over three or four months that took my levels of about 650. And then after the gel, it was the old job in the US, which then took me up to 1500 dollars, 1500 off of the scale. That was the message I'll joked about as Susan started putting the gel on them, pitting up against the wall by the neck five times a day.

00:35:37:26 - 00:36:03:19
Matt Haycox
But libido aside, I'm like I said, I never had any libido issue. But yeah, obviously it naturally makes you more horny. But all the other effects of less tired, you know, bouncing out of bed in the morning, you know, even if I've gone to bed at two and I'm up at six, you know, with so much energy, you know, having, having more energy work out, wanting to work out more, you know, doing to work out today, even if that's just sex whites in the morning and on a run at night.

00:36:03:25 - 00:36:23:07
Matt Haycox
And then obviously reading up on testosterone and and understanding that it's necessary in muscle making it's space is part of how you fat's distributed in your body, etc., etc.. You know you start you start to see the benefits. And so I go back to England and your mates, you see me back in England, I can tell you, you know, you look so different.

00:36:23:07 - 00:36:37:24
Matt Haycox
Either of you send you this off on Instagram or, you know, we'll, we'll, we'll see you in the flesh now. And you know, you're looking ten years younger, says, you know, thank you. And obviously, everyone always says to me, like, Leo, you look ten years like I said. But the truth is I actually feel 20 years younger. And these are the things that I'm doing.

00:36:38:14 - 00:37:01:12
Matt Haycox
And they go from immediately being interested in what I've got to say to saying, fuck that, you know, I'm not you know, why would it take that or why? Why, why would it why would I do this injection or why would I take that supplement or don't I've just you've just asked me, you know, walk it what you can do to lose weight and, you know, you're telling me that, you know, you're depressed and you've got low, you know, low libido and you left Tajik and you can't be positive, miss.

00:37:01:15 - 00:37:23:08
Matt Haycox
And your kids are making you tired and you're talking off the couch. And I've given you a quick, quick, easy fix to sort it. But I guess it's that I was know black sheep. Well, I was going to say, you know public perception of of of all these things that, you know, that were so bad. And I always say to my guys, I said, you know, you've known me for 25 plus years.

00:37:23:14 - 00:37:45:05
Matt Haycox
You know, I won't go near a fucking joke or anything like that. So for me to be for me to be advocating for this stuff, you know what? You should should listen to me for a bit. Surely I ultimately, you know, we're not putting anything into our bodies that isn't already there in the first place, you know, And it's might as well, because the people that the people are telling me are fucking I'm not having that testosterone injection once a week.

00:37:45:11 - 00:38:07:14
Matt Haycox
Well, when you, you know, hesitate to start sticking it back again on a Saturday night show off a dirty toilet seat. But you know, but you've got an issue with a nurse in this administration. Testosterone. And I say I'm sure I mean, if I was to be getting involved in another business over the next three or four years, 100%, it would be something in the kind of anti-aging slash medical slash fitness space like, you know, like like that.

00:38:07:14 - 00:38:19:16
Matt Haycox
Because I think in the same way, you know what? Even with women, if women were having Botox 20 years ago, they were they would like that want affairs now. Yeah, she's that one that she got got the chapped lips and then, you know.

00:38:19:22 - 00:38:20:14
Charlie Johnson
They're all fucking going.

00:38:20:14 - 00:38:37:03
Matt Haycox
Out. Then five years ago, every Burt's got it. But, you know, if a guy's done, it's not what they've always done, whereas now it's obviously guys aren't do as much as girls, but you know, they're not so far short. But I guarantee you another 3 to 5 years, every guy will be watching and filled as much as the girls are.

00:38:37:06 - 00:38:46:24
Matt Haycox
But more important for this conversation, it will be absolute. It'll be as normal as taking a vitamin C supplement to have a testosterone injection or growth hormone supplements that are 100% lysis.

00:38:46:24 - 00:39:13:24
Charlie Johnson
Know what's even funny about it? Just came to my head what you just said. People are happy to have a random shoved in them that they fucking, in my opinion, don't fucking need yet something that's already your body then happy to do. I think this is what people sometimes need to learn the skill of critical thinking and they're not like my parents have no health issues and I try and advise them sometimes that you know, sometimes and then the doctor will say something that's not right.

00:39:14:03 - 00:39:37:19
Charlie Johnson
And then six points on the line, they're like, Yeah, you're right. I was like, Because this is the thing that I think everyone is so married to the idea that doctors, the NHS, whoever is like gospel and they must be correct is reality. These people aren't from a book that's probably 50 years old and these people aren't thinking for themselves or just regurgitating information that they've retained rather than looking at the information in front of them to make an informed decision.

00:39:37:19 - 00:39:52:27
Charlie Johnson
So this is one of the key things we help with a lot. When you come to us, you're in the situation with low confidence self-drive, sex drive like less drive in life generally. It's like this is something you probably want to look out and get your blood work done to see if this is actually an issue.

00:39:53:15 - 00:40:11:02
Matt Haycox
I'm taking what you've just said down a slight slide business bench as well. You know, ultimately for me that just shows the importance of how we need to learn as much as we can about every single thing, obviously, certainly anything that we're going to expose you to. But the more the merrier, because you know, everything that kind of has a knock on effect or something else.

00:40:11:12 - 00:40:29:14
Matt Haycox
And you just said yourself that, you know, people believe what the doctor says and you think, well, he's a doctor. He must know more than me. In the same way you go to a lawyer. I think I knew in accountancy. Oh, he's a lawyer. He must come more than me. And I've never, ever met a business owner who doesn't think that their lawyer or their accountant is the best accountant in the world.

00:40:29:17 - 00:40:51:26
Matt Haycox
And and it's always, always because, you know, they've either saved them a couple of quid in tax, but, you know, any competent accountants or lawyer should have been able to do that for them. But the reality is the reason they think they're so good is because they know something that you don't know but like it like anything, like football players, like personal trainers or, you know, like doctors, you know, there's this good and the bad ones.

00:40:52:01 - 00:41:16:22
Matt Haycox
I think, you know, the the biggest business, the biggest mistake people make in business is not learning as much as possible about every single discipline in there. Maybe maybe not enough to be good enough to be able to replace all the people, but certainly good enough to be able to have a conversation so that people aren't pulling the wool over your eyes, whether that's people internally, you organization or people externally, like, you know, like lawyers, accountants, you know, whatever external consultants you might use.

00:41:16:28 - 00:41:33:29
Matt Haycox
And taking it back to what we were just saying, it's just just the same with doctors, you know? Okay, I'm not saying you're going to learn learn enough to be able to replace the knowledge of that doctor and to be able to go and do it, do his job for him. But surely you want to be able to have enough to make sure, you know, to ask some critical questions or to or to decide when you need a second opinion.

00:41:34:13 - 00:41:49:25
Charlie Johnson
The people you see. You said that might be my favorite, saying it's a genius doesn't have great answers. You ask great questions. And that's the most important thing people need to think about. And the same thing. If I can stay on the stage, talk about fitness, fitness, businesses, whatever, people can ask you, if you like, in the cakes, I'll be there.

00:41:49:25 - 00:42:07:04
Charlie Johnson
Answer it if you ask some of the questions. I mean, that's specific field and I don't know what the answer is. That's when you probably should question what's going on. So let's give an example. I recently went to a fertility treatment to give have sperm patients have kids with them. All this is on ISSUES. The doctor was trying to lecture me about taking protein powder, about how it's was going to ruin my kidneys.

00:42:07:10 - 00:42:21:19
Charlie Johnson
Anyway, he was probably ten stone overweight and I was like, it's like pot kettle black. In terms of scenarios, I think sometimes you just have to learn to just take everything with a pinch of salt. People say, and sometimes see through what is right and what is wrong.

00:42:22:11 - 00:42:32:01
Matt Haycox
Well, I mean, it was in an A fitness, not fitness, but health and longevity book I was reading lately that talks about stem cells in stem cells, replacements.

00:42:32:05 - 00:42:32:27
Charlie Johnson
In creatures one.

00:42:33:04 - 00:42:36:01
Matt Haycox
No, it was actually the Tony Robbins one called Life. Yeah.

00:42:36:01 - 00:42:36:07
Charlie Johnson
Yeah.

00:42:36:09 - 00:42:54:12
Matt Haycox
That I've never even heard the concept of stem cells before. And having mentioned it to a few people now, I mean there's a very, very micro subset of the people I know who are kind of in that space, but it's not maybe excited to have a baby on the way so I can go and stay there. Still has stem cells and make sure that makes sure that I can I can live forever.

00:42:55:06 - 00:43:09:28
Matt Haycox
But yeah, I mean, I guess it's like, you know, whether it's medicine, whether it's business, whether it's anything, it's, you know, all these things just hammer home the importance of always looking forward, not looking backwards and and finding, finding whatever, you know, the next the next big thing is.

00:43:10:11 - 00:43:26:18
Charlie Johnson
I think the way I try to look at it and people we work with is like, I want to be like Peter Pan, who never ages like I don't want to be in steady decline. And one of the biggest mistakes I see people making is you see a lot of people when they retire, right? They stop working. This can drop off the cliff is like and this is something people need to change.

00:43:26:18 - 00:43:39:17
Charlie Johnson
Their perspective is that fitness isn't a finite game that it ends. You don't work out for a week and then you never work out again. You don't get in shape and then you just stop same business. It just never really ends. You have to like the point of the game is to stay in the game so you can keep continuing.

00:43:39:27 - 00:43:53:22
Charlie Johnson
I think that's what people just need to change their perspective and understand that they need to maintain their body for the rest of their life for the next hundred years, not just blow up in three years and abuse it and then have to read the repercussions of that to the next 40 years afterwards.

00:43:54:09 - 00:44:19:06
Matt Haycox
Well, I'm sure there will be, you know, if we go if we go for ten or 20 years, I'm sure the older people have in 20 years time will look materially different to where they were, you know, well, six years ago, even today. I mean, you know, you always used to look at Sylvester Stallone and Arnie is you know, is that that peak of a physical, physical specimen who now even in the seventies, I still are still training like mad.

00:44:19:09 - 00:44:40:02
Matt Haycox
I mean, I guess they were they were the complete anomalies in an era where everyone was a fatty and everyone was drinking booze and stuff. So I think, you know, it will be interesting to project forward, you know, today's culture of I mean, like my daughters, my daughter is nearly 17. I was telling before we'd go to this and I was talking to the other day and people pretty left thinking that she's lying to me.

00:44:40:02 - 00:44:55:05
Matt Haycox
I'd like to be like every kid was. But I was. No, I was asking you to do the diaries. And how many of your pals smoke and she was saying, none of them. I said, What she means proper cigarets. And so yeah, probably cigaret She is not one of them. She uses plenty of vapors. She goes, but not that none of them smoke.

00:44:55:19 - 00:45:11:19
Matt Haycox
Now, 25 years ago when I was her age, I never saw I mean, I've never had a cigaret in my life, but every single one of my mates smokes. I mean, some of them at 16 years old to the point where they'd be doing 20 a day and how the parents had no idea. I've got, I've got no idea.

00:45:12:11 - 00:45:40:26
Matt Haycox
But you know that the, the youth of is so much more health conscious than they were five years ago ten year ago. So the 25 years ago. So yeah, it will be for me fascinating to project that forward and see what you know, see what a 65 year old does look like because again, I'm I feel I'm kind of in that that hybrid age bracket of of knowing that when we used to talk about 65 year olds when I was a kid, they were fucking old, they're old, they were knackered.

00:45:40:26 - 00:46:03:01
Matt Haycox
You know, you would never even even think to think of Brady in those terms. I mean, even even someone who. 42 I remember when I'm 16 or 1742 fucking telling me that I'm absolutely finished. You know, I want to be 25 for life or something, but I mean, whether it's just psychological or whether it is, you know, living in a different era, I feel younger now than I did 20 years ago.

00:46:03:08 - 00:46:15:09
Matt Haycox
I'm not saying I'm excited about being 65, but, you know, I certainly don't have any of the fears that I used to have 20 years ago about about aging, because it's such a for me, I just feel such a more different and exciting time.

00:46:15:20 - 00:46:35:15
Charlie Johnson
I think it's a new challenge and it just shows the right decisions you've been making and how that's paying off you. Even I spoke to someone about this today that my joints and body actually feels better than it most. 27 because I actually look after myself more now in terms of the way I work, how I therapy sauna is like sleeping properly, like all these small things like compound over a period of time.

00:46:35:16 - 00:46:38:16
Charlie Johnson
If it's just like 1%, that has a huge impact.

00:46:38:25 - 00:47:07:20
Matt Haycox
Talk to me about the to 2:00 because when I was prepping our notes for this, I noticed earlier that although we're talking about people with life before this podcast in terms of listening to what you're told, mostly we mentioned like diaries, but Russell Brunson, I think he's a guy that, you know, whether it's an act of the of the ultimate marketing humbleness or whether that really is what he's like, I do find him a fascinating thing, the intelligent and humble and equal proportion guy you listen to.

00:47:07:27 - 00:47:08:12
Matt Haycox
Have you met him?

00:47:09:07 - 00:47:29:08
Charlie Johnson
Briefly. So I've been to the Funnel Hacking Life. 2021, 2020 and it was an amazing experience and it's like a cult. The only way I could really describe it when you go there like it's insane and you suddenly realize how weird and big online marketing spaces and people selling all sorts of random shit are going to the other one in September to get an award there.

00:47:29:08 - 00:47:38:15
Charlie Johnson
But they have an amazing platform. I think he cements a whole, knows he's very clever in the way he pitches his words. I don't know if you've read his books, but his books in terms of market, phenomenal.

00:47:38:23 - 00:47:54:13
Matt Haycox
I mean, I've read them about three times and I'm currently rereading dot com Secrets at the moment. But I mean, they are like like for anyone who's not by not not read these, if you're listening or watching this, we're talking about Dotcom Secrets, traffic secrets, Secrets.

00:47:55:02 - 00:47:58:09
Charlie Johnson
Well, this is like a trilogy. Yeah, it's a trilogy.

00:47:58:19 - 00:48:21:04
Matt Haycox
Read one, a green one on the blue wall. And you must most buy them because they are, I don't know, in equal proportion. The simplest, but also the most important and intelligent. You know, marketing, timeless marketing lessons. I mean, yeah, they're written in the context of e-comm and dot com, but you know, they're just absolutely timeless, you know, sales and marketing classics that, you know, anyone should be buying and downloading.

00:48:21:04 - 00:48:22:13
Matt Haycox
But so I got I.

00:48:22:13 - 00:48:40:06
Charlie Johnson
Think what I like so much about him is just the principles they post. You can apply to any business, like almost like you were saying, it doesn't have to be an online fitness business. It's not be an online business dropshipping, surfboards or whatever. Like you can apply that same methodology to anything. So one of the big things he's a big advocate of is the hero's journey.

00:48:40:06 - 00:49:02:09
Charlie Johnson
So being the star at the front of the business, you practice what you preach, which is almost like I said earlier in the podcast, is like, be a really good coach. If you wanna be a fitness coach, be in great shape yourself and get good results. The clients you get those clients, same as like you wouldn't go to financial advice from someone who's fucking broke like you go somebody successful and they start saying that success leads clues and I think that's very what they do with their business.

00:49:02:09 - 00:49:04:00
Matt Haycox
I mean, do you do your funnels yourself?

00:49:04:16 - 00:49:20:14
Charlie Johnson
I used to actually this is, this is a really good topic. I fucking love talk about this. This is like back in the grind of like 2019, 2012. I think when I first had my job, I did everything. So I was like I learned to on Facebook ads, make funnels, email marketing, the websites like did all my social media everything.

00:49:20:27 - 00:49:36:21
Charlie Johnson
And to me, I think that's where so many people go wrong. And you refer to other times talk about lawyers and accountants is a great example. This is Facebook ads right? People try and hard delegate Facebook got a fucking clue what they're talking about. And the person to talk to about click through rates, frequency scores, all this sort of stuff.

00:49:36:21 - 00:49:52:07
Charlie Johnson
It's a different language. And if you don't understand something just to like a basic fundamentals, you can't delegated someone else because you're not actually good enough or doing the job correctly or you're not going to know what CPM should be like or anything. So for me, whatever business anyone has, one of the key things is just to understand everything.

00:49:52:07 - 00:50:08:11
Charlie Johnson
To a certain degree. If you can't do that, then you probably shouldn't be in that business. I've always wanted that software business by fucking right. So I write codes as like it's probably not a good idea to sustain your own feel to it, which is why the three businesses I have all self overlap each other in my field.

00:50:08:24 - 00:50:15:00
Matt Haycox
So who, who does your. So you use Clickfunnels. Yeah. Do you, do you have do you have like an outsource team?

00:50:15:16 - 00:50:36:04
Charlie Johnson
So this is the beautiful era we live in now is that you can hire people all over the world. So we've got one. The biggest mistakes I made in business last year I hired a tech team. I was paying $20,000 a month for like three months and a fucking disaster. I now have a Filipino who I pay $5 an hour to who basically does the same thing, who is amazing.

00:50:36:04 - 00:50:48:04
Charlie Johnson
Just everything done and super, super easy. And the key thing is identifying someone who's got the potential to do what you want to do and make sure you actually give them a clear process like this is how it's to be done. This is how it needs to be fulfilled.

00:50:48:08 - 00:51:09:06
Matt Haycox
Well, listen, it's been great talking to you. I know I said where we start will be between 30 and 60 minutes. I think we're over 60. I could go on for I could go on for hours and hours. I hope we get to do around to this. I'm so before you go, leave me. Leave me one. The one marketing or business or fitness Fitness secret that everyone should abide by.

00:51:09:14 - 00:51:24:29
Charlie Johnson
I'll give you one feature Fitness secret. The easiest thing I'd say is if you want to lose weight, do two things. Track what you weigh every day and track what you eat every day. That will give you a really good understanding in terms of how your weight changes, in terms of what you're consuming. So just use myfitnesspal track facts about roughly what you eat.

00:51:25:09 - 00:51:49:04
Charlie Johnson
Weigh yourself first the morning after and the toilet. And you once done that, that will help you lose weight. Business Perspective. I say social media. The biggest mistake most people make is not consistency in not turning up and be is not giving value to the audience in terms of a weight. So I remember one of my early mentors to me said, you contemplate, you come across like a narcissistic prick because it was just like selfies in the mirror, but it was like, I see where you're coming from.

00:51:49:13 - 00:52:06:07
Charlie Johnson
And that big pivot really helped me to change my business and change my life and help me sell and help a lot of other people. So that's the big things in terms of like everybody talks about the book, it's like a job job, right Hook is like give, give. And then so rather people, I think at the moment just try and go do so before giving anybody first.

00:52:06:11 - 00:52:17:07
Matt Haycox
And I guess a story about social media and I segway into will leave the show notes on this afterwards but what can people find your social how can they download your call the course but how can they sign to you as a fitness trainer?

00:52:17:17 - 00:52:32:13
Charlie Johnson
Fitness trainer wise check now charge lots of fitness on Instagram. Same on LinkedIn. YouTube takes on pretty much everywhere business side of things. We are most one seven figure skating systems. If you check that on YouTube and Instagram, it's on there as well. So feel free to reach out that you need.

00:52:32:26 - 00:52:53:21
Matt Haycox
Awesome. Charlie, it's been a pleasure having you here, mate. Guys, I'm sure you've enjoyed listening to that or watching that as as much as I've enjoyed talking to talking to Charlie, and we will definitely be dragging him back for round two. As always, I’m TheMattHaycox. That’s T H E M A T T H A Y C O X on all things social. If you've been listening to this as an audio version, we have the we have the video versions on YouTube.

00:52:53:29 - 00:53:03:09
Matt Haycox
And if you've been watching on video and you don't like see my face, you can have me in the car on iTunes, Spotify, or wherever else you want to listen to podcasts until a future episode. Thank you very much.

00:53:04:06 - 00:53:04:24
Charlie Johnson
Awesome man, thank you

00:53:04:28 - 00:53:06:18
Matt Haycox
Cheers buddy