This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit. Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user rel...
May 12, 2020•1 hr 2 min•Season 2Ep. 7
In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs , a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless! This episode is little the antichrist of the growth hacking bible - but a very interesting lesson in making brave marketing choices.
Feb 16, 2020•42 min•Season 2Ep. 6
In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Headliner.app . Even though Headliner.app is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet. As some of the top products in the world, Headliner.app was born as a side project. The team has been working together over a decade, sold the previous company they collaborated on and in the last two year, have been working...
Feb 02, 2020•1 hr 4 min•Season 2Ep. 5
In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at Gong.io . If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer and get them to revenue success using AI and conversation analytics. Just so you get how on-it Udi is, on his first day at Gong he has already created an ebook, created a landing page, got a database and built a successful email outreach campai...
Jan 19, 2020•1 hr 7 min•Season 2Ep. 4
This episode is different. On so many levels. For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investor's side. It’s also not an ordinary episode because Danny Cohen is all but the ordinary investor type that comes to mind when you think “investors” Being one of the outstanding B2C investors in Israel, his investment interests include Consumer Internet, e-C...
Jan 05, 2020•1 hr 11 min•Season 2Ep. 3
Martha Bitar is the head of business development at Honeybook, and she has a pretty in-depth and excellent user-advocate affiliate program case study to share. If you’re unfamiliar With HoneyBook , it’s a Tel-Aviv-SF based startup that aims to make the life of freelancers and creatives that much more comfortable — from onboarding new clients, sending price quotes, time tracking, invoice and even charging their clients. It’s an all-in-one perfect suite for all of your freelance out there. As head...
Dec 22, 2019•58 min•Season 2Ep. 2
If you’ve searched for “top SEO experts to follow” you’ve seen Brian Dean’s name for sure. He is responsible for coining terms such as “The Content Roadshow technique”, “The Skyscraper technique” and more. And on the first episode of our second season, The man behind Backlinko has joined us to talk about his latest case study on how he grew his organic traffic by 80% (roughly 1 million visitors a year). In this episode you’ll learn Brians’ full case study process, why you should mix SEO and soci...
Dec 08, 2019•59 min•Season 2Ep. 1
Running surveys and conducting user interviews are one of the most critical things you can do to ensure the health of your product and reaching product market fit. Without product market fit - you can grow slowly, but not exponentially. Last week, Jonathan and I decided to run a survey and get some real feedback on how what do our listeners feel about Strike Gold. We wanted to understand what are the changes we can make that can get our listeners from liking us - to loving us and being more keen...
Apr 22, 2019•44 min
Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop. From turning executives’ Linkedin’s profile upside down to building pitch decks that get companies funded and compelling the stories that made some of the world’s most well-known companies skyrocket (and one spaceship) - she’s done it all. If you think I’m hyping our guest - you can just visit her website and break your finger while scrolling to what seems like an infinite scroll of testimonials...
Apr 15, 2019•1 hr 12 min
Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics . From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO , Efrat’s story is a combination of self development and amazing marketing insights. In this episode you’ll learn: How to start marketing in a niche market The importance of really knowing your target audience Why...
Apr 08, 2019•1 hr 6 min
In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients - PornHub. While Pornhub has become the standard name when it comes to talking about “porn sites”, their marketing is much more than that. The work Alex and his team has done with the site has turned watching porn from being a secret people are embraced about to a brand Kanye West reps for. So how did Pornhub went ...
Mar 25, 2019•1 hr 8 min
Josh Levine works at Zappos.com at Brand Marketing and is responsible to help market Zappos's culture externally and help small startups and companies to grow their culture organically by uncovering what they are passionate about and their core values. In this episode, Josh shares main lessons and insights from how Zappos operates and fosters a culture of innovation and experiments. He also shares the core values and tactics that help the company become really user-centric at scale. In this epis...
Mar 18, 2019•1 hr 4 min
Between super growth hacks and helping brands and governments fight fake news, Commun.it a bootstrap company has managed to grow to 700k users strong. In this episode, Ran and Netanel, 2 of the company co-founders join us to talk about building a boostrap company, fake news and how they use processes, automation, and providing value to grow their company. In this episode you’ll learn - How fake news work on Twitter - How Commun.it use Quora to generate leads using influencers - How to turn “non-...
Mar 11, 2019•1 hr 23 min
Managing Facebook ads at a scale is a whole different art than managing small budgeted campaigns. Azriel’s Facebook Advertising agency has worked with over 100 client worldwide, including SaaS startups, eCommerce, brands and what not. In this time, his agency has dealt with anything from zero to none- budgeted campaigns to large scale well over the 100K monthly budgets. In this episode, Azriel shares his workflow to optimising funnels and shares tips on scaling up your Facebook campaigns (with s...
Mar 03, 2019•1 hr 10 min
Making data drive decisions can be the difference between having your product completely fail and wining over the competition. In this episode Otniel Ben Amara, data scientist & engineer. Co-founder of the Data Agency Dojo BI, stops by to talk to us about working with data to improve your product. We talk about anything ranging from when should you hire your first data analysts and how to scale your team to how to query your data and finding your A-ha moment to reach product market fit. In t...
Feb 25, 2019•1 hr 17 min
Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup. In this episod...
Feb 17, 2019•1 hr 9 min
Did you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you? In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us - good (You did good Pampers!) and bad (yes, we’re looking at you TurboFax creepy ad!). So what were the best commercials (and why) and who creeped us out? And who did we think just shows plain out disrespect to the legacy? Yup, we talk about it all in the week’ episode. Also! We were honoured to have ...
Feb 11, 2019•1 hr 25 min
Danielle Sharabi took over Gett Delivery's growth pretty early on in the product's lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more 'same day' deliveries and finding the right product-market fit for the service. In this episode, Danielle shares stories and tactics she in her 5 people team used to grow Gett Delivery. She talks about the pros and cons of building a ‘startup’ within a company, why brand matters from day one (and what it even mea...
Feb 04, 2019•1 hr 39 min
Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it. In this episode she shares from her experience how to get user engaged into a community, how to create a culture where your users are a part of your product and you are a part of their lives and how to build a brand that is human and people care about. Listen to the episode: In this episode you willl learn: - How to engage users ...
Jan 20, 2019•1 hr 18 min
Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel. Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing campaign. In this episode, Yan talks about how working in Atreo has brought his understanding of the importance of strategy to a whole new level, why the original message most B2B tech startups can limit their growth and how you should start thin...
Jan 14, 2019•1 hr 19 min
building product for developers & lessons from Google, Slack & Twitch Amir Shevat has definitely done some impressive things in his career. From driving the Startup Ecosystem Development for Google Being the director of developer’s relations for Slack (if you’re using any Slack integration - this is the man you should thank) To his current role, where he is in-charge of building products and tools to enrich the developer’s experience for Twitch. In this episode, Amir shares blows our min...
Jan 07, 2019•1 hr 8 min
Michal Lupo is the Growth Product Manager of Monday.com’s , a visual project management platform that that helps you to Plan, organize and track projects in one visual collaborative space. In this episode, Michal stops by to talk about the company’s growth processes, how they choose their focus KPI, ideate with the them and run the experimentations cycle to help growth their product’s retention and adoption rate. You’ll get insights of how a fast growing company like Monday.com treats their grow...
Dec 30, 2018•52 min
In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an audience that is “allergic” to marketing and talks about understanding what your user really cares about. He also shares insightful lessons on how to think different about your marketing (including your marketing stack and team structure), how to get ...
Dec 23, 2018•1 hr 35 min
In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot. For us, every episode has tons of value, and they’re all worth getting back to and listen to it as a whole, but after having a few conversations about past guests, future guests and what made some of the episodes so darn good, we thought it’d be cool to share some of the things stuck with us. We talk about...
Dec 17, 2018•1 hr 3 min
In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users. Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the 1# thing the company does continuously to grow it’s popularity and the its secret sauce to its success.
Dec 02, 2018•1 hr 30 min
In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user behaviour to here we want it to go.
Nov 25, 2018•1 hr 12 min
In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users! We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page! Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a c...
Nov 05, 2018•1 hr 8 min
In this episode Roy Interviews Jonathan on what is the best way to work with a creative! Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives. They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.
Oct 29, 2018•52 min
In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne. He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands. BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From se...
Oct 22, 2018•47 min
In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices. If you’re thinking he spent millions of dollars - guess again. We’re talking near 0 budget.
Oct 14, 2018•1 hr 13 min
