Strictly Business KSVY - Coffee Expert - Willard 'Dub' Hay

Hosts: Kip Altman with Scot Hunter Guest: Willard 'Dub' Hay, Coffee Expert We will talk about: 1) Dub's 40+ years in the industry, 2) how and why Dub got started in the business, 3) the development of his ‘coffee palate’, 4) Dub's transition from coffee buyer for Procter & Gamble’s Folgers Coffee brand to… 5) Dub's position as Starbuck’s top coffee expert and master taster to… 6) Dub's leadership in creating new blends and coffee education inside Starbucks, 7) how consumer tastes have changed over time, 8) the intensity of competition in the coffee industry, 9) Dub's perspective on the impact of the coffee business on the lives of the farmers who grow the product and the environment where it is grown, 10) the importance of controlling the supply chain to guarantee coffee quality, 11) perspectives on coffee growing worldwide - methods, beans and tastes, 12) experience as Chairman of Kona Hills, LLC and co-founder of Leatherhead Coffee, 13) Dub's Honorary Lifetime Membership designation by the NCA, 14) other topics