Strictly Business KSVY - Ad Man and Artist - Steven Stone

We will talk about:

What the advertising industry was like when you started?,

Why you started your own agencies,

What constitutes an effective ad?,

How advertising has changed over the years,

The mechanics of creating an advertisement for a client,

How much time it takes to create an advertisement, from commission to completion,

What is the ‘shelf life’ of an advertisement (how long will a client use it)?,

Your perspective on the use of ‘personalities’ in advertisements today (Allstate, Geico, Progressive),

How daunting is the challenge of creating a memorable advertisement for the Super Bowl?,

How much/little time do you usually have to prepare an ad for the Super Bowl,

How ‘competent’ are clients to judge the creative effort required to represent them?,

What do clients realistically expect from a multi-second ad before such a huge audience?,

Is Apple’s 1984 SB ad still the benchmark against which ada are judged?,

Who (what panel) judges SB ads (usually announced before the event)?,

How prejudicial is that pre-game assessment of most creative/effective ads?

Do advertised products usually experience a sales spike after SB exposure?,

Was it hard for you to leave such a competitive arena after 36 years?,

Are your current artistic efforts a reflection of your years in advertising,

What is it about tennis which inspires your creativity?,

Would you advise young art school graduates to enter the advertising industry?,

You lent your creative voice to others for 37 years, is your current work much more satisfying or just a different form of satisfaction?,

How appreciative of your creative efforts were ‘the others’ (clients)?,

What do you want viewers of your art to understand?,

Other issues which you might want to discuss

Guest URL: @STEVESTONESTUDIO