Viral TikToks can crawl into your brain and trigger spending

Maybe you clicked on a link and bought this season’s must-have sneakers. Or maybe you spent an embarrassing amount of money on lights and balloons to replicate that perfect birthday party photo. Well, you’re not the only one whose spending is fuelled by what you’re seeing online. In this episode, Rob chats with a Gen Z woman who planned her summer vacation — using just TikTok. And Roma interviews Casey Lewis, a U.S. consultant who writes After School, a popular newsletter about youth consumer trends.