“Will Podcasting Hit It Big? (And What Is It?)” – This was the news headline back in 2005, at the peak of “podcasting”. Since, awareness for this “new” medium has been on the rise. In 2013 Apple announced that the iTunes Store had exceeded market expectations topping one billion podcast subscriptions. OK, so 1 billion… The post 3 Powerful Podcasting Tools To Increase Your Productivity appeared first on StrengthInBusiness ....
Aug 18, 2015•18 min
Social media advertising is going to explode in the years to come. Facebook, Twitter & Co. are powerful players in the digital advertising game and their performance should not be taken lightly. If you’re tired of searching and identifying affordable keywords you can bid on to drive traffic to your website (i.e. landing page, sales funnel) than you should definitely give social media advertising — Facebook advertising in particular, a try. The post 10 Eye-Opening Facebook Advertising Facts a...
Aug 04, 2015•20 min
What does your marketing mix look like? Where do you invest most of your marketing budget? Is it all sorts of marketing campaigns that take money out of your pocket, or do you focus on building modern marketing assets? The post Marketing Mix: Are You Creating Assets Or Buying Liabilities? appeared first on StrengthInBusiness .
Jul 21, 2015•20 min
The old model of sending batch email to a list is no longer effective — no matter how awesome that list is. And due to the huge success of this “oh so great model”, certain things changed. Gmail for example, has made unsubscribing from annoying emails a lot easier and other email providers followed… Fast forward... Email marketing has evolved. The post Email Marketing Isn’t Dead, It’s Evolving appeared first on StrengthInBusiness ....
Jul 07, 2015•13 min
Why do you blog? What’s your goal? Simply writing and publishing a blog post won’t get you very far. If you want traction and are looking to go beyond providing informational and educational material to your blog audience, you’ll need to change some things. To be able to get the results you want — provided… The post 4 Ways To Building Your Blog Audience appeared first on StrengthInBusiness ....
Jun 23, 2015•18 min
Writing random content and inserting keywords willy-nilly won’t get you very far. Writing the right type of content for your dream prospects and clients is a whole different game. Now, there’s a lot more to content marketing than simply writing blog posts. However, there are still a lot of folks who associate content marketing with blogging. So, what else is considered content marketing? The post 7 Guerrilla Content Marketing Tips To Help You Win Business appeared first on StrengthInBusiness ....
Jun 09, 2015•21 min
WHO is buying from you matters more than WHAT they’re buying. This insight was a game changer for me. It shaped the way I do marketing and how I onboard my own clients. Fortunately, I learned this important marketing lesson early on thus enabling me to focus on building strong pillars for future growth and not fall into the many traps that are easily encountered. The post How To Find The Right Prospects And Make Price Irrelevant appeared first on StrengthInBusiness ....
May 26, 2015•15 min
Paid tools are great… but “what if I’m just starting out and I don’t have the money to invest into all those fancy tools”? This is the “BUT” – question I received from one of our amazing readers after publishing the last blog post. It’s true, at least two of the Twitter tools I mentioned in my recent article are paid tools. Obviously, SocialBro and Sprout Social are both awesome resources to use if you’re not exactly on a restricted budget. The post 11 Free Content Marketing Tools To Increase Yo...
May 05, 2015•19 min
Yes, 140 characters can help you achieve unbelievable things. Twitter enables you to use shortcuts, omit needless characters and bylines, turn words into numbers, shorten links and show you’re a hashtag king / queen. On top of that, if you want to access relevant information FAST, Twitter is definitely the place to go. Well, all… The post 5 Top Twitter Tools To Increase Your Productivity appeared first on StrengthInBusiness ....
Apr 28, 2015•13 min
Facebook ads are a powerful marketing weapon when it comes to expanding your reach to highly relevant audiences. In this blog post you’ll discover three powerful ways to target your most relevant audience using Facebook ads. The post 3 Highly Relevant Audiences To Target Using Facebook Ads appeared first on StrengthInBusiness .
Apr 14, 2015•13 min
More than 60 million new posts are being published on WordPress.com each month. Wait a second, that’s just WordPress. Let’s not forget the other blogging platforms such as Blogger, Tumblr, TypePad, and Posterous. That’s overwhelming, right? This is where smart content curation can go a long way. The post Content Curation: How To Apply The 911 Rule appeared first on StrengthInBusiness ....
Apr 07, 2015•13 min
Facebook advertising can help you drive targeted traffic to your website, get quality leads and make more sales. To squeeze the best juice out of your Facebook ads and stop spending more than you should on a campaign, you need to have the right components in place. There are plenty of experts and marketing pros… The post 3 Facebook Ad Mistakes You Should Avoid appeared first on StrengthInBusiness ....
Mar 23, 2015•11 min
Are you looking for social media marketing tools to perform tasks more efficiently? To help you minimize the time you spend on social media networks and maximize your outcomes, I’ve put together a small set of social media marketing tools that are straightforward and easy to use. See which ones resonate best with you. The post 5 Social Media Marketing Tools To Increase Your Productivity appeared first on StrengthInBusiness ....
Mar 09, 2015•18 min
Running a successful blog requires time. Creating valuable and highly relevant content can be challenging indeed, especially if you’re not making use of the amazing blogging tools that are listed below. To help you go through the blogging process more smoothly, I decided to put together a list of blogging tools that have helped me cut my writing time by more than half. See what they can do for you. The post 9 Top Blogging Tools To Increase Your Productivity appeared first on StrengthInBusiness ....
Mar 02, 2015•15 min
Coming up with relevant topics and creating original, high-quality content can be a pain in the butt — especially, if you don’t have a proven content marketing system in place. However, it doesn’t have to be that painful process you need to go through every time you sit down to write your new blog post or article. There are some strategies to generate content in a more productive and effective way. The post 4 Strategies For More Effective Content Marketing appeared first on StrengthInBusiness ....
Feb 23, 2015•17 min
Podcasting is on the rise. Podcasts are undeniably popular, entertaining, educational and informative. On iTunes, podcast subscriptions top 1 billion. Obviously, podcasts are not exclusive to iTunes. Many other apps and services, so called podcatchers are eager to share the latest and greatest podcast episodes. The post 5 Reasons Why Podcasting Is Important To Your Business appeared first on StrengthInBusiness ....
Feb 16, 2015•15 min
Have you ever thought of combining podcasting with your dental practice, travel agency, or real estate business? Well, that’s exactly what Jason Hartman did a few years ago. He used podcasting to spread the word, gain trust and position his real estate investing business strategically and intelligently. Obviously, it turned out pretty well for him… The post How To Generate 10 Million In Revenue From Podcasting With Jason Hartman appeared first on StrengthInBusiness ....
Feb 09, 2015•29 min
How are you going to stand out from 347 million users on LinkedIn? What are the must-haves for a great LinkedIn profile? Your LinkedIn profile is a fantastic place to showcase your best assets and greatest successes. Furthermore, it’s the fastest way to make a great or not so great first impression. The post LinkedIn Marketing: How To Create A Killer LinkedIn Profile appeared first on StrengthInBusiness ....
Feb 02, 2015•14 min
Successful marketing campaigns evoke strong emotions. These emotions could be negative (fear, anxiety, anger) or positive (joy, awe, excitement). They can go both ways. Emotions drive us to like, share and buy. Great brands know how to use a story and connect with their target audience. They understand the power of stories and are very adept at developing ad and marketing campaigns that touch our hearts. The post How Marketing Campaigns Can Get You Your Heart’s Desire appeared first on StrengthI...
Jan 26, 2015•16 min
The Babylonians were the most powerful state in the ancient world after the fall of the Assyrian empire. They built the most famous city in ancient Mesopotamia, in the fertile plain between the Tigris and Euphrates rivers and created the Hanging Gardens of Babylon, which was one of the Seven Wonders of the Ancient World. Now, what’s all this got to do with marketing campaigns? The post 6 Things Ancient Babylonians Would Say About Marketing Campaigns appeared first on StrengthInBusiness ....
Jan 19, 2015•21 min
Are you ready to solve complex problems with everyday materials and become the next MacGyver of marketing resources? Unlike MacGyver, you don’t really need to possess an encyclopedic knowledge on marketing to achieve your goals but you certainly have to tap into your resourcefulness. So, how can you accomplish this task? Whether you’re new to… The post 13 Ways To Become The MacGyver Of Marketing Resources appeared first on StrengthInBusiness ....
Jan 12, 2015•17 min
Are you a business owner or marketing professional looking for new ways to generate leads? Do you want to get more customers through the door without overspending? Well, it’s time to use those marketing resources more wisely. No clients means no sales and no sales means sooner or later no business. The post Warning: You’re Losing Money By Not Using Marketing Resources Wisely appeared first on StrengthInBusiness ....
Jan 05, 2015•25 min
We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to… The post Jay Ivey On How To Generate Quality Leads With Limited Marketing Resources appeared first on StrengthInBusiness ....
Nov 17, 2014•39 min
Where’s the real benefit of having a newsletter marketing system in place? Why are newsletters such a great way to increase client retention? What are the key ingredients of a great newsletter campaign? The topic of today’s interview is How to Increase Client Retention With Newsletter Marketing and my amazing guest is business building expert… The post Jim Palmer: How to Increase Client Retention With Newsletter Marketing appeared first on StrengthInBusiness ....
May 07, 2014•30 min
Do you have a branding strategy? How do you brand yourself? What brand-building strategies do you use to position yourself & your company? What are some of the best brand-building principles that separate great brands from the rest? The topic of today’s podcast interview is What Great Brands Do and my amazing guest is brand-building… The post Denise Lee Yohn: What Great Brands Do appeared first on StrengthInBusiness ....
Apr 02, 2014•36 min
What are Google Plus and Google Hangouts all about? What are the best strategies to position yourself on Google+ and become an expert authority? What are the biggest mistakes people make when they use this social media channel? The topic of today’s podcast interview is Google+ and Google Hangouts and my amazing guest is online… The post Carol Dodsley: Google Plus and Google Hangouts appeared first on StrengthInBusiness ....
Mar 05, 2014•38 min
How can you raise capital? Where do you find investors? What are investors actually looking for? What documents do you need to prepare when you’re going to raise money from a bank and other financial institutions along with venture capitalists and angel investors? The topic of today’s interview is Capital Raising and my amazing guest… The post Jarred Rubin: Capital Raising appeared first on StrengthInBusiness ....
Sep 10, 2013
The topic of today’s interview is Business Rescue and my amazing guest is business expert Trevi Lim from Australia. Trevi is a businessman, pharmacist, entrepreneur, philanthropist, coach, mentor, author and speaker. He went from working over 80 hours a week as an employee to now an owner of over 15 multimillion dollar businesses in less… The post Business Rescue: Interview With Business Expert Trevi Lim appeared first on StrengthInBusiness ....
Jul 22, 2013
