Amy and Jesse Hudson explore the reasons the Exercise Coach saw phenomenal growth over the past 18 months while other fitness brands struggled to stay open. Learn about the key differences in the business model that make the Exercise Coach a great franchise to open, and why the community of franchisees that support one another is the secret ingredient to franchise success. Jesse is the National Franchise Director for the Exercise Coach. His job is to work with franchise candidates and educating ...
Jun 23, 2021•26 min•Season 1Ep. 31
Amy and Brian settle the age-old debate of which one is better: free weights or machines? Learn about some common misconceptions about machines that prevent people from getting the fitness results they want in the timeframe they want, and why free weights can lead to reduced strength gains and a higher risk of injury. Spoiler alert: You’re not going to find any free weights at any of the Exercise Coach locations and for good reason. There is a significant strength training advantage to using mac...
Jun 16, 2021•16 min•Season 1Ep. 30
Amy and Brian go into the science behind eccentric overload and why this little-understood movement is responsible for the incredible gains in strength Exercise Coach clients experience in their first six sessions. Find out what eccentric overload is and how to optimize your exercise so you can use more effort in less time, and see greater results. Eccentric training is well understood by research labs and high-level coaches but it’s not the most common idea for your average exerciser. It’s buil...
Jun 09, 2021•17 min•Season 1Ep. 29
Brian and Amy explore the scientific research that shows that strength training is the ultimate exercise for combatting the aging process, getting into the best shape of your life, and how those principles are applied to every workout session at the Exercise Coach. Over the past few months, Brian has been working on the Strength Changes Everything Scientific Support Paper. It has hundreds of scientific resources and is designed to help people dive deeper into the science of strength training. Sa...
Jun 02, 2021•12 min•Season 1Ep. 28
We are replaying one of our most popular episodes for you this week! Six-pack abs are what most people think of when they think fitness goals, but how hard is it really to get that washboard stomach and lose the stubborn belly fat? Brian and Amy bust the most common myths around losing belly fat and talk about the incredible results that Exercise Coach clients can get, including reducing their belly fat, by joining the Metabolic Comeback Challenge. A common goal for many people is to lose weight...
May 26, 2021•19 min•Season 1Ep. 27
In the midst of preparing for the upcoming National Exercise Coach Conference, Brian and Amy play a game of trying to name as many benefits of strength as they possibly can without repeating themselves. As you would expect of something as important to your long-term health and performance as strength training, the ensuing list is ridiculously long and comprehensive. With the National Exercise Coach Conference approaching rapidly, Amy came up with a game to play on the podcast while Brian is busy...
May 19, 2021•18 min•Season 1Ep. 26
In part 2 of this interview, Brian Cygan and Dr. James Fisher discuss the science of strength and why the accepted wisdom of exercise may actually be causing more harm than good. Learn how many exercises you really need during a session, why “cardio” exercises aren’t necessary if you use the right level of effort, and how to keep yourself from getting injured by reducing the range of motion while still getting the fitness results you desire. Beyond the minimum exercise dose, you can add as many ...
May 12, 2021•32 min•Season 1Ep. 25
Brian Cygan and Dr. James Fisher break down the science of strength and discuss what the proper level of resistance during training is, the threshold for the effort that you need to achieve to see results, and why some exercises are best avoided if you want to see optimal fitness benefits. Fisher is an exercise scientist in the UK and was a personal trainer for a number of years before becoming a researcher. His area of research was mainly lower back pain and lower back strength and has recently...
May 05, 2021•24 min•Season 1Ep. 24
When it comes to fitness results, the key to rapid, positive changes is having a coach who can give you the accountability and motivation you need to work harder and more effectively while still being safe. Brian Cygan and Amy Hudson discuss why supervision is the key to effective strength training, and how when that’s combined with the digital feedback at the Exercise Coach, you can achieve the fitness results you’ve always wanted. It’s been said that the most forgotten variable in strength tra...
Apr 28, 2021•18 min•Season 1Ep. 23
Amy and Brian explore the question “Should you pre-exhaust your muscles with isolation exercises before taking on compound movements?” Find out why the idea of the pre-exhaustion sequence is actually hurting your fitness progress and why putting compound exercises at the very beginning of your exercise program is the key to getting the most results in the shortest amount of time. Pre-exhaustion is the idea that performing an isolation exercise prior to a compound exercise is more effective in tr...
Apr 21, 2021•7 min•Season 1Ep. 22
Discover the secret to amplifying your total-body fitness results while also spending less time at the gym. Find out why multi-joint movements can have a serious positive impact on your strength and physical fitness while taking less time to perform, as well as which exercise is the most effective movement in The Exercise Coach program. The aim of The Exercise Coach is to design workouts that are total body focused, safe, and effective while also maximizing workout motivation and consistent adhe...
Apr 14, 2021•11 min•Season 1Ep. 21
We are replaying one of our most popular episodes for you this week! Brian and Amy break down some of the most common misconceptions around exercise and reveal how Exercise Coach clients are getting maximal results from only a couple 20-minute workouts each week. Learn the three most important aspects of exercise and why you need to think about exercise completely differently if you want to achieve the health and fitness results you want. The manner in which we exercise really matters because wh...
Apr 07, 2021•43 min•Season 1Ep. 20
We are replaying one of our most popular episodes for you this week! Brian Cygan and Amy Hudson reveal the origin story of the Exercise Coach and the one book that completely changed the trajectory of Brian’s life by transforming his understanding of what strength training can do in your life and how quickly you can see results. Find out how the Exercise Coach is changing lives 20 minutes at a time. The goal of the Strength Changes Everything podcast is to inspire and empower people to live life...
Mar 31, 2021•22 min•Season 1Ep. 19
Before you jump into your next exercise session, learn why what you’ve been told about stretching is completely wrong and how it can actually increase the odds of you getting injured. Brian and Amy explore some common myths regarding stretching before and after exercise and discuss whether or not stretching is a necessary component of strength training. Do you need to stretch before you work out? There are a lot of prevailing myths around stretching and exercise and people are usually coming at ...
Mar 24, 2021•16 min•Season 1Ep. 18
Since the beginning of the pandemic, there has been a lot of talk about whether or not wearing a mask during exercise is a safe thing to do. Amy and Brian breakdown the studies and science behind wearing a mask and oxygen intake, and reveal why The Exercise Coach program makes wearing a mask a minor detail in the pursuit of fitness results. Covid has made wearing a mask much more common but a lot of people are wondering if it’s okay to wear a mask while exercising. At the beginning of the pandem...
Mar 17, 2021•12 min•Season 1Ep. 17
Brian and Amy discuss the pros and cons of a smart scale and how using one properly can help you stay motivated and on track to hit your fitness goals. You will also learn how to avoid one of the most common mistakes people make with a smart scale that can derail them in the first few weeks of their fitness journey. What is a smart scale and how are they different? The major difference is the measurement of body composition and the connectivity of the associated apps. These kinds of scales allow...
Mar 10, 2021•17 min•Season 1Ep. 16
Learn why strength training is the foundation to rebuilding bone strength and bone density and why osteoporosis isn’t a permanent sentence. Amy and Brian break down the research around bone density and strength training, what exercises you should do to strengthen the most vulnerable parts of your body, and what exercises you should avoid completely. Many people are recommended to engage in weight bearing exercise to help deal with the effects of osteoporosis. Osteoporosis and osteopenia affect m...
Mar 03, 2021•15 min•Season 1Ep. 15
One of the most common questions we get at the Exercise Coach is “Is exercising twice a week really often enough?” Listen in as Brian Cygan and Amy Hudson explore why whole effort exercise twice a week is not only enough, it’s the optimal amount you need to achieve the best fitness results for your body in the shortest amount of time possible. Exercising twice a week is more than enough. In fact, exercising more often can actually be counterproductive. The most important thing you can do as you ...
Feb 24, 2021•10 min•Season 1Ep. 14
Brian Cygan and Amy Hudson break down the age-old question of whether muscle really weighs more than fat and why the number on the scale can be very misleading when you’re trying to improve your health and fitness. When many people start a strength training program, they look at their body composition and may wonder whether muscle is heavier than fat. The accurate answer is that muscle is more dense than fat. When people say that muscle weighs more than fat, what’s really being communicated is t...
Feb 17, 2021•7 min•Season 1Ep. 13
Amy Hudson and Brian Cygan reveal the truth behind the fitness industry and why you don’t need to spend hours at the gym every week in order to stay fit and healthy. Learn the science behind the 20-minute workout and how you can achieve optimal health benefits by doing the right workout, for the right length of time, just twice a week. Is 20 minutes long enough to have a great workout? Simply put, absolutely. The training at the Exercise Coach is targeting the root cause of usual aging which is ...
Feb 10, 2021•9 min•Season 1Ep. 12
Six-pack abs are what most people think of when they think fitness goals, but how hard is it really to get that washboard stomach and lose the stubborn belly fat? Brian and Amy bust the most common myths around losing belly fat and talk about the incredible results that Exercise Coach clients can get, including reducing their belly fat, by joining the Metabolic Comeback Challenge. A common goal for many people is to lose weight, specifically belly fat. There are two motivations that drive this g...
Feb 03, 2021•19 min•Season 1Ep. 11
Is it safe for seniors to perform high intensity strength training? The question is actually “is it safe for them not to?” Brian Cygan and Amy Hudson discuss the science behind strength training and why high intensity, whole effort exercise is one of the best ways to prevent the ill effects of aging, even if you are afraid of your joint pain or heart issues holding you back. A number of people are curious whether strength training is an appropriate exercise for them, especially as they get older...
Jan 27, 2021•19 min•Season 1Ep. 10
Brian Cygan and Amy Hudson break down the science of strength training and discuss why you don’t have to worry about getting bulky from exercise, and why strength training is the most effective way to get that toned, lean body you always wanted. Will two 20-minute workouts a week help someone get toned? According to the scientific definition, toneness refers to the level of tension in a muscle at rest, but most people refer to being toned as being lean. In that regard, strength training will abs...
Jan 20, 2021•12 min•Season 1Ep. 9
Is strength training enough for longevity and quality of life? That’s the question Brian and Dr. James Fisher explore in the final episode of the What About Cardio? series. Learn about the difference between how athletes and the average person train and why achieving high levels of sports performance and everyday fitness are not accomplished the same way. Can strength training and whole food nutrition be enough to transform someone’s fitness results? Where does cardio fit into fitness and sports...
Jan 13, 2021•15 min•Season 1Ep. 8
In part 2 of this series with Dr. James Fisher, Brian and James discuss the downsides of cardio and why so many people can’t seem to resist binging after cardio exercise. Learn why cardio is important and useful when done right, and how it can lead to even worse health outcomes if not done properly. While improving heart health is great, it’s not everyone’s goal when exercising or doing cardio. Weight loss is another major focus and cardio can certainly help accomplish that. When doing cardio an...
Jan 06, 2021•16 min•Season 1Ep. 7
Dr. James Fisher answers the question once and for all, do we really need to do exercises like running, cycling, and swimming to improve our cardio? Find out the truth about cardio exercises and cardiovascular health and why you should get off the treadmill and start doing resistance training right now. The fundamental question is “What is cardio?” Even people who have seen the results of the 20-minute routines delivered by the Exercise Coach still wonder what place cardio has in physical fitnes...
Dec 30, 2020•23 min•Season 1Ep. 6
Brian and Amy discuss the cutting edge technology that powers the Exercise Coach and makes it possible to deliver the world’s smartest 20-minute workout. Learn the secret to maximizing fitness results in the shortest time possible and how the Exerbotics technology makes exercise more fun and effective, while being more efficient at the same time. There are three things that make the workouts stand out at the Exercise Coach: the workouts are based on the best science, use the best technology, and...
Dec 16, 2020•41 min•Season 1Ep. 5
Learn about why systemic inflammation is known as the silent killer, why inflammation creates a vicious cycle that very few people escape as they get older, and how you can be one of the few who do. Brian Cygan and Amy Hudson reveal why muscle quality matters more than movement quantity and how strength training for 20 minutes at a time will transform your life, no matter how old you are. Muscle quality matters more than movement quantity. Standard workouts and guidelines in fitness are responsi...
Dec 09, 2020•24 min•Season 1Ep. 4
Brian and Amy dig into the top five reasons why people can’t begin or stick with the average fitness program and why those barriers don’t exist over at the Exercise Coach. Learn what’s holding you back from making strength training a regular part of your life and why the Exercise Coach paradigm may be right for you no matter how old you are or what fitness level you bring to the table. Nearly 85% of the population is not engaging in meaning and regular exercise. Conventional exercise guidelines ...
Dec 02, 2020•33 min•Season 1Ep. 3
Brian and Amy break down some of the most common misconceptions around exercise and reveal how Exercise Coach clients are getting maximal results from only a couple 20-minute workouts each week. Learn the three most important aspects of exercise and why you need to think about exercise completely differently if you want to achieve the health and fitness results you want. The manner in which we exercise really matters because what’s at stake is significant. Exercise is a strategy that people can ...
Nov 25, 2020•43 min•Season 1Ep. 2
