Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform. It's used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation. Show Notes Brennan Dunn RightMessage Double Your Freelancing CaboPress Landing Page School ConvertKit OptinMonster Pat Flynn Sponsored by: Plesk | Pantheon | Hover.com ———— Streamlined Solopreneur is the podcast...
Mar 05, 2019•42 min•Season 1Ep. 113
Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers, and refined the process based on feedback. Show Notes Email Dan Stocke: dan@buzzfrenzy.com Buzz Frenzy WordCamp Minneapolis Book: Contagious Sponsored by: Castos | Plesk | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry...
Feb 26, 2019•47 min•Season 1Ep. 112
Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course worked perfectly. This is a fantastic case study for people who consult, but want to move into selling online courses or selling products. Show Notes Laura Elizabeth ( on Twitter ) Client Portal Design Academy CaboPress WooCommerce Sensei Vimeo Pro Sponsored by: Plesk | Pantheon | Hover.com ———— Strea...
Feb 19, 2019•42 min•Season 1Ep. 111
Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one - where he started with an MVP and then built it up from there. His journey relatable, and I'm really excited to talk to him today. Show Notes FreshBooks Sponsored by: Castos | Plesk | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, an...
Feb 12, 2019•35 min•Season 1Ep. 110
Nathalie Lussier is has created a unique, powerful LMS plugin for WordPress that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers. In this episode, she'll give us lots of great advice for how to grow our business and improve customer relationships. Show Notes AccessAlly 30 Day List Building Challenge Autologin Links Sponsored by: Plesk | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their busi...
Feb 05, 2019•40 min•Season 1Ep. 109
I focused a lot on automation in 2018, so I was really excited to talk to today's guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic guy and offers a lot of great advice here. If you're looking to save time through automation, this is for you. Show Notes Chris on Twitter The Automated Consultant Not Really Rocket Science Zapier Typeform Pipedrive Chris Lema and Managed WooCommerce Hosting RightMessage Podia Sponsored by: Castos | Pl...
Jan 29, 2019•48 min•Season 1Ep. 108
Anton Kraly is the founder of Drop Ship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how we can get into drop shipping. Show Notes Anton on Twitter Drop Ship Lifestyle The 4 Hour Work Week Alibaba Alexa Architect Theme Membirium Infusionsoft Sensei LMS Vimeo Pro Invision Power Boards Sponsored by: Plesk | MailPoet | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who w...
Jan 22, 2019•36 min•Season 1Ep. 107
Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interesting and I think it's a great way to start this season and the new year. Myke on Instagram | Twitter Relay FM Brad Dowdy and Nock Co. 5by5 Stephen Hackett / 512 Pixels The Best Advice I Never Took Libsyn Megaphone Sponsored by: Castos | Plesk | Pantheon ———— Streamlined Solopreneur is the podcast for solo...
Jan 15, 2019•45 min•Season 1Ep. 106
In the run up to the release of WordPress 5.0, I created a mini-series on Implementing Guteneberg on my YouTube channel. This episode combines the 4 interviews for your listening enjoyment! Justin Sainton In Episode 1, I talk to Justin Sainton about how his agency, Zao, used Gutenberg to create a custom light fixture builder. You can find Justin: On Twitter At His agency, Zao Rene Morozowich In Episode 2, I talk to Rene Morozowich, a self-employed WordPress Developer, about how she dipped her to...
Dec 18, 2018•1 hr 8 min•Season 1Ep. 106
Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes @VovaFeldman | Email: vova@freemius.com Freemius We Used to Hate WordPress Page Builders – Now We Decided to Use One Join the Facebook Community...
Dec 04, 2018•38 min•Season 1Ep. 105
Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture. Show Notes Kim Gjerstad - kim@mailpoet.com MailPoet Buffer’s Open Blog Matt Mullenweg on Remote Environments We Work Remotely Angel.co StackOverflow Sponsored by: Creator Courses | Pantheon ———— Streamlined Solopreneur is ...
Nov 27, 2018•38 min•Season 1Ep. 104
Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic conversation for anyone who wants to diversify what they do, without getting too overwhelmed. Show Notes Daniel Espinoza Grow Development Shop Plugins Beka Rice and Jilt Start with Why Easy Digital Downloads Freemius ProsPress StudioPress Total Money Makeover Question of the week: Why haven't you launc...
Nov 20, 2018•38 min•Season 1Ep. 103
Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it's grown to the massive user base it boasts. We also talk about how long it takes for companies to become overnight successes, and how to set yourself apart from other services. Show Notes Liam Martin Time Doctor Running Remote SXSW Sponsored by: Creator Courses | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and ...
Nov 13, 2018•36 min•Season 1Ep. 102
Chris Lema is a man who knows how to build a good product. And in this episode, he's going to tell us all about how he helped build Liquid Web's Managed WooCommerce Hosting. We'll talk about what eCommerce shops need, the importance of performance, and he'll give us lots of great tips. Show Notes Chris Lema | Twitter Liquid Web CaboPress Bryce Adams and Metorik Brian Richards and WooSesh PerfMatters WP Rocket Jilt Beka Rice and Jilt Glew Astra Pro Beaver Builder Email Chris: chris@liquidweb.com ...
Nov 06, 2018•44 min•Season 1Ep. 101
I can't believe we've reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It . I'll go over the idea, what I've learned over 2 years of podcasting, some pretty sweet automation, and more. I want to everyone who's listened, shared, came on, and sponsored the show. I wouldn't have been able to get here without all of you! Question of the week: Why haven't you started your podcast? Let me know in the comments or at joe@howibuilt.it Show Notes Joe on Twi...
Oct 30, 2018•32 min•Season 1Ep. 100
Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more. Show Notes Joe Howard WP Buffs WPMRR Course Turn the Ship Around Check out my new podcast website course and get a special offer! Sponsored by: Creator Courses | Pantheon ———— Streamlined...
Oct 23, 2018•45 min•Season 1Ep. 99
Brian Richards is officially the first repeat guest on the show, and this time around he's talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and of-course, the tech stack. It's a super interesting conversation. Plus, if you're interested, WooSesh is October 18-19, 2018, and it totally free! Show Notes Brian Richards WooSesh WordSesh WPSessions Episode 11: Brian Richards and WP Sessions Patrick Rauland and Building a WooCommerce Shop WooConf Cro...
Oct 16, 2018•46 min•Season 1Ep. 98
Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developing process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development. Show Notes Max Seeleman Ulysses Relay.fm AppStories / MacStories Question of the week: ...
Oct 09, 2018•39 min•Season 1Ep. 97
PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it's your online course or a video series, they have you covered. In this episode, PJ and I talk about controlling your platform and making videos as easy as possible. Show Notes PJ Taei Uscreen Vimeo LearnDash Sponsored by: Backblaze | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week...
Oct 02, 2018•38 min•Season 1Ep. 96
Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads. I was excited to talk to him about this because it's something that I thought of doing myself back when I was teaching multiple classes at the University of Scranton. When I was on campus to help manage a fluid schedule for my own office hours, I deemed that project was maybe a little over my head for the amount of time that I had. It's very cool to see that it's come to fruition a few years lat...
Sep 25, 2018•32 min•Season 1Ep. 95
Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind - you guessed it - a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details. Show Notes Jeremy Green | Twitter Leaky Paywall Zeen 101 Jeremy on Post Status Draft Beka Rice and Jilt Be sure to check out: The new t-shirt shop The Facebook Group ...
Sep 18, 2018•30 min•Season 1Ep. 94
Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil! Show Notes Lindsay Pathfinder SEO WebShine Zeek Interactive Landing Page School Podcast Be sure to ch...
Sep 11, 2018•35 min•Season 1Ep. 93
So far this season we've looked at starting an SEO agency and an SEO product. But what we haven't looked at was a good strategy - especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She's an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode. Show Notes Pam Aungst Pam on Twitter Stealth Hallway Chats Episode 21: Liam Dempsey and WordPress Meetups Lighthouse for Chrome ...
Sep 04, 2018•42 min•Season 1Ep. 92
John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business. Show Notes John Doherty John on Twitter Credo CaboPress Episode 12: Chris Lema and Beyond Good Jennifer Bourn and Profita...
Aug 28, 2018•38 min•Season 1Ep. 91
Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too. Show Notes Jeremiah Smith SimpleTiger Danny Sullivan / SEO Land Sara Dunn and Niching Down Nick Eubanks Check out my new show, Creator Toolkit and join our Facebook community . Question of the we...
Aug 21, 2018•41 min•Season 1Ep. 90
Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg. Show Notes Zach Tirrell Modern Tribe Loxi Gutenberg Gutenberg Courses React Article by Sam Creator Toolkit Sponsored by: Traitware | Pantheon ———— Streamlined Solopreneur is...
Aug 14, 2018•31 min•Season 1Ep. 89
Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode - I have a new show I want to tell you about! Show Notes Bryce Adams Bryce on Twitter Metorik WooCommerce And be sure to check out my new show, Creator Toolkit , on Apple Podcasts or wherever you get your podcasts. S...
Aug 07, 2018•44 min•Season 1Ep. 88
Tessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved areas and groups. We also discuss our “aha” moments – that time where programming suddenly clicked for us. Show Notes Tessa Kriesel Pantheon Outspoken Women Coders of Tomorrow Coder Dojo CodePen W3Schools Josh Koenig and Pantheon Sponsored by: The Events Calendar | Pantheon ———— Streamlined Solopreneu...
Jul 31, 2018•34 min•Season 1Ep. 87
Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She's also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we're going to talk all about how she built it. Show Notes Jennifer Bourn Profitable Project Plan Bourn Creative Jen's A/V Setup Blair Williams and MemberPress Episode 18: Pippin Williamson & Restrict Content Pro Delightful Downloads Zoom Webinars InfusionSoft Rev Volt...
Jul 24, 2018•28 min•Season 1Ep. 86
Abbey Perl started the Diverse Gaming Coalition to help combat online bullying through video games and modern pop culture. In this episode, I talk to her about why she started it, how she went about starting a non-profit organization, and much more. Show Notes Abbey Perl Diverse Gaming Coalition Twitch.TV @Ninja Sponsored by: Creator Courses | Pantheon ———— Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Cas...
Jul 17, 2018•31 min•Season 1Ep. 85