Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https...
May 07, 2024•44 min•Ep. 487
Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a ...
Apr 30, 2024•48 min•Ep. 486
Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://str...
Apr 23, 2024•41 min•Ep. 485
Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details....
Apr 16, 2024•55 min•Ep. 484
Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a who...
Apr 09, 2024•40 min•Ep. 483
Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more...
Apr 02, 2024•39 min•Ep. 482
Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips...
Mar 26, 2024•57 min•Ep. 481
Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's...
Mar 19, 2024•36 min•Ep. 480
Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens! We're revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to cookie-cutter strategies and hello to personalized communication that engages and converts! And don't forget! You can crush your marketing strategy wi...
Mar 12, 2024•34 min•Ep. 479
Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==L...
Mar 05, 2024•48 min•Ep. 478
Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks? And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let...
Feb 27, 2024•49 min•Ep. 477
Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Le...
Feb 20, 2024•44 min•Ep. 476
Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positioning, navigating market shifts, and creating a customer-focused business strategy. Join us for a lively, inspirational, and educational conversation t...
Feb 13, 2024•48 min•Ep. 475
Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing.
Feb 06, 2024•49 min•Ep. 474
Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.
Dec 12, 2023•53 min•Ep. 473
Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!
Nov 28, 2023•37 min•Season 8Ep. 472
Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!
Nov 07, 2023•41 min•Season 8Ep. 471
Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.
Oct 24, 2023•54 min•Season 8Ep. 470
Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.
Oct 10, 2023•39 min•Season 8Ep. 469
Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.
Sep 26, 2023•56 min•Season 8Ep. 468
Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.
Sep 12, 2023•41 min•Season 8Ep. 467
Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!
Sep 05, 2023•47 min•Ep. 466
Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.
Aug 29, 2023•44 min•Season 8Ep. 465
Creating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!
Aug 22, 2023•56 min•Season 8Ep. 464
From postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”
Aug 15, 2023•34 min•Season 8Ep. 463
Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.
Aug 08, 2023•43 min•Season 8Ep. 462
Overcoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.
Aug 01, 2023•35 min•Season 8Ep. 461
It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.
Jul 25, 2023•47 min•Season 8Ep. 460
Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.
Jul 18, 2023•49 min•Season 8Ep. 459
B2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.
Jul 11, 2023•46 min•Season 8Ep. 458
