“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.” Listen & Learn: How to time your go-to-market strategy. Why exponential growth is based on creating heavy users out of your initial fans. How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace. The importance of building your brand on the backs of fans. Tips for iterating in the market, growing fast, pacing your distribution so that yo...
Jun 08, 2021•27 min•Season 5Ep. 366
“ One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.” Listen & Learn: Deliver the expected and the unexpected through innovative design strategies. The importance of brand continuity when defining your visual identity. Why a strong visual presence is important to inspire confidence in your brand. When it comes to graphic design strategy, “the key thing is intention.” Ian Bower, founder of Graphic Rhythm is revolutionizi...
May 25, 2021•22 min•Season 5Ep. 365
“You can’t sell your brand to the world until you understand what attracts the world to your brand.” Listen & Learn: The 15 primal emotions that are most likely to drive purchasing behavior. How small brands can go from “zeros to heroes” with the right emotional marketing strategies. How once you speak to the subconscious mind, sales will come. The importance of people-first marketing strategies to connect with your customers. The role of the conscious and subconscious mind in purchasing dec...
May 18, 2021•29 min•Season 5Ep. 364
“The role of the ghostwriter is to be a vessel between you and your audience.” Listen & Learn: The three-part technical process for defining voice when ghostwriting. Writing a book is not an early-stage strategy. How a ghostwriter is an advocate for the reader. The advantages of having a ghostwriter on your team. The pros and cons of self-publishing vs. using a publisher. How to prep your internal teams prior to a book launch Laura Gale got her start as a publicist for Hachette, a global pub...
May 11, 2021•30 min•Season 5Ep. 363
“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what shows up in a search is just as important as what’s NOT showing up. The importance of creating positive content and assets that show up on the SEO side. Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online. Tips for boosting your ranking on Google on this episode. Three steps for using SEO to find out what ...
May 04, 2021•25 min•Season 5Ep. 362
“ Everyone has selling and marketing and to be the face of your organization at all times.” Listen & Learn: Where some companies get misaligned with their internal teams when it comes to the brand. Why inside sales and outside sales messaging is different. What is the brand transfer score? Why frontline teams often ignore new brand messaging. How do you get people to experience our brand story, not just tell them? How to immerse your internal team in what it means to deliver your brand’s val...
Apr 27, 2021•26 min•Season 5Ep. 361
“You have to build trust from the very first moment you meet.” Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. What agencies need to know about GDPR compliance. Tips for onboarding an agency. Mike Krass is the CEO of MKG Marketing, a digital marketing agency...
Apr 20, 2021•30 min•Season 5Ep. 360
“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.” Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why focus and knowing your goals and audience are the most important things The importance of authenticity and energy Claire Bahn is a personal brand strategist and the CEO and Co-Founder o...
Apr 13, 2021•24 min•Season 5Ep. 359
“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.” Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation. What marketers need to be aware of as the “flood of transparency” increases. Tips to prepare for changes in privacy data. Abbey Schoenberg is th...
Apr 06, 2021•32 min•Season 5Ep. 358
“You can’t just say it. You have to have proof.” Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance of being realistic in setting your goals. What to look for in a team. Know your audience. Three kinds of content. Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, experienced in pro...
Mar 30, 2021•34 min•Season 5Ep. 357
“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.” Listen & Learn: The psychology behind a logo. The advantages of doing a logo refresh vs. an entirely new design The four tips for the perfect logo. How many colors a logo should have. How to avoid over-designing your logo. Why simplicity is key to any logo design. Richard Lau, founder of Logo.com, an AI-powered...
Mar 16, 2021•30 min•Season 5Ep. 355
“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.” Listen & Learn: The elements of a personalized marketing strategy. How curiosity and challenging the status quo to impact positive change. What can you do to create the connection between sales and marketing? The biggest challenges marketing directors face today. How the receiving-end of the environment in which we are presenting informatio...
Mar 09, 2021•38 min•Season 5Ep. 354
“Community is global.” Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a virtual event. How to navigate hybrid events. How to prove the value of virtual and hybrid events. Using virtual events to engage customers. How to Bring Your Own Audience to a virtual event. Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to create a unique a...
Mar 02, 2021•25 min•Season 5Ep. 353
“Who’s going to ignore a video that was recorded especially for them?” Listen & Learn: The specifics of conversion tactics, activation tactics, and growth tactics. Why authenticity so important when creating a personalized video strategy. How personalized videos drive action. The best ways to use personalized video to reach your audience at each and every touch point. High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy. How to reverse engineer what ma...
Feb 23, 2021•26 min•Season 5Ep. 352
“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.” Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide which hill you want to die on Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production agency based in San D...
Feb 16, 2021•29 min•Season 5Ep. 351
“There’s no downside for you to becoming (the content owner), and talking to customers.” Listen & Learn: How to measure what matters. Tips for inspiring bravery. The importance of talking to your customers. How to become the content owner. Why it’s important to challenge the status quo. The importance of finding your tribe of influencers. Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager for cell collectio...
Feb 09, 2021•26 min•Season 5Ep. 350
“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.” Listen & Learn: How to collect clean data from a virtual trade show. How to drive virtual trade show attendees to your protocol. Making sure your sales team is aligned and using LinkedIn properly. Knocking down the myths of LinkedIn. Even if trade shows are virtual this year, you still have to get to the buyers’ table. How to have robust trade show lead gen st...
Feb 02, 2021•34 min•Season 5Ep. 349
" You don’t have a right to win if you don’t meet the points of parity.” Listen & Learn: Why it’s important to listen to your audience FIRST. The four steps to setting out a long-term consumer-focused strategy. Putting the consumer at the center of everything you do. Casting your vision. Defining your audience and remembering that not every brand is for everyone. Your brand’s “reason to believe.” Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a st...
Jan 26, 2021•44 min•Season 5Ep. 348
"Create a direct-to-consumer network before you sell in-store." Listen & Learn: Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar. Customer segments and how to approach each. The value of in-store demos and roadshows. Making your marketing more efficient so that you can scale your small business into a bigger business. The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands. Brandon Porras i...
Jan 19, 2021•29 min•Season 5Ep. 347
“Being bold is about going against the grain, moving forward without fear.” Listen & Learn: Eight secrets to bold marketing. Moving your brand from boring to brave. The importance of building relationships. Amplifying your sales through brave strategies. Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing. The five key audiences to focus on, including super fans and collaborators. Suzanne Chadwick is a BOLD business, bran...
Jan 12, 2021•43 min•Season 4Ep. 346
“ If you don’t have the data, your first step is to get it. ” Listen & Learn: Prioritizing your products and services to determine your markets. The life-time value of a buyer and the importance of focusing on loyalty and referrals. Six Steps to Results Compounding. The tools that help you understand what is happening in the funnel. Six Growth Factors to Success. The power of the Results Loop. Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results fo...
Jan 05, 2021•35 min•Season 4Ep. 345
“There is way more social proof when a customer is willing to put their face on camera.” Listen & Learn: The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview. How to create world-class storytelling and establish trust with your customers faster. The authenticity that video provides to potential customers to encourage a buying decision. How to navigate the fine line between authenticity and very high quality. Sam Shepler is a filmmaker turned en...
Dec 15, 2020•23 min•Season 4Ep. 344
“ You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you . ” Listen & Learn: What marketers need to be concerned about regarding privacy over the next several months. What you need to know about customer data platforming, common data models, and cloud and APIs. The three things to look for when choosing a CRM system. What you need to know to navigate the data-collection era. Max Kirby i...
Dec 08, 2020•40 min•Season 4Ep. 342
“ Marketing is part science, part art. You need the soft skills in order to be successful.” Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups to ico...
Dec 01, 2020•35 min•Season 4Ep. 342
“ If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy. ” Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues,...
Nov 24, 2020•28 min•Season 4Ep. 341
“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.” Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and program mana...
Nov 17, 2020•40 min•Season 4Ep. 340
“You can’t compete without a consistent way to build good links.” Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web , and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for over a deca...
Nov 10, 2020•31 min•Season 4Ep. 339
“Starting your own Amazon store isn’t hard; don’t get overwhelmed.” Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast...
Nov 03, 2020•35 min•Season 4Ep. 338
“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.” Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seven-figure p...
Oct 27, 2020•39 min•Season 4Ep. 337
“Go where people are; that doesn’t always mean physically, it means making things available 24/7.” Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later serv...
Oct 20, 2020•32 min•Season 4Ep. 336
