StrategyCast - podcast cover

StrategyCast

Lori Jones from Avocet Communicationsavocetcommunications.com

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodes

The Marketer’s Playbook for Leading Through Rapid Change, feat. Rachel Layton Smith

What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://s...

Jul 15, 202535 minEp. 547

The No-Fluff Framework That’s Maximizing B2B Marketing ROI, feat. Chris Peer

Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details...

Jul 08, 202537 minEp. 546

The Secret Behind KitKat’s 95-Year Relevance (And What Marketers Can Learn) with Tracey Cooke

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://stra...

Jul 01, 202542 minEp. 545

From Scrappy to Scalable: The Bold New Blueprint for AI-Driven Marketing Teams with Breanne Byrne

What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast...

Jun 24, 202542 minEp. 544

How Elite Marketers Pivot Fast and Win During Industry Turbulence with Kim Minor

What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for mo...

Jun 17, 202545 minEp. 543

The Right Way to Turn Your Podcast into a Lead Gen Machine with Donald Kelly

What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://stra...

Jun 10, 202547 minEp. 542

The Secret to Sparking Demand in a Stalled Market with Doug Johnstone

What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://str...

Jun 03, 202539 minEp. 541

The Secret to Staying Sharp and Future-Focused as a CMO with Jacqueline Woods

Change is a mindset, not a moment! In this episode, learn proven ways to lead transformation, build lasting trust across teams, and create genuine influence—while making big moves in marketing. Plus, get actionable tips on hiring, storytelling, and staying future-ready. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit h...

May 27, 202546 minEp. 540

Build a Winning Brand Without Chasing Every Trend, feat. Stephen White

How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strat...

May 20, 202546 minEp. 539

What the Best CMOs Know About Driving Real Business Value with Nicole Portwood

Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visi...

May 13, 202546 minEp. 538

How to Turn Micro-Influencers Into Growth Machines with Zachary Burgeson

Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for ...

May 06, 202543 minEp. 537

Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ f...

Apr 29, 202546 minEp. 536

How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins

What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot mor...

Apr 22, 202541 minEp. 535

CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for mor...

Apr 15, 202545 minEp. 534

The Blueprint for Making Small Marketing Teams Unstoppable with Michael Passanante

Transform your marketing team into a powerhouse! In this episode, learn the art of saying no to boost strategic focus, create scalable content machines, and maximize high-impact initiatives. We'll also reveal secrets to strong sales enablement and channel selection, all aimed at propelling your brand to punch above its weight class. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of...

Apr 08, 202537 minEp. 533

How to Lead Marketing with AI Like a Fortune 500 Consultant, feat. Tahnee Perry

Is your team ready to embrace the future with AI? In this episode of StrategyCast, we share invaluable strategies to seamlessly integrate AI into your marketing workflows. From boosting efficiency to strategic breakthroughs, get set to elevate your team's potential and future-proof your approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, an...

Apr 01, 202542 minEp. 532

Strategies that Helped Scale Marketing for Brands Like Adobe, Traeger, and AudioEye with Chad Sollis

What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he’s used to scale marketing campaigns for some of the world’s most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly ...

Mar 25, 202542 minEp. 531

Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie

How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down...

Mar 18, 202532 minEp. 530

The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips

How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more...

Mar 11, 202540 minEp. 529

The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix

What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more d...

Mar 04, 202536 minEp. 528

The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg

How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources,...

Feb 25, 202544 minEp. 527

How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker

Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips...

Feb 18, 202528 minEp. 526

Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin

How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resour...

Feb 11, 202544 minEp. 525

NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm

What's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tip...

Feb 04, 202541 minEp. 524

Strategic Marketing Solutions That Turn Pain Points into Powerful Connections with Tracy Borreson

Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, ...

Jan 28, 202544 minEp. 523

High-Impact Strategic Marketing Techniques for Rapid Growth with Rhys Williams

Plan your most successful year yet! In this episode, we’ll break down strategies for setting annual sales and marketing targets with expert insights on capacity planning. Learn how to align your entire go-to-market team, avoid common pitfalls, and master a process that keeps you on track all year. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, a...

Jan 21, 202541 minEp. 522

Bridging AI and Human Intelligence: Transforming Insights into Strategic Impact with Monika Rogers

In this episode, we reveal how AI and human smarts work together to spot fraud, boost data quality, and enhance marketing insights. Plus, you’ll learn the latest on AI-driven surveys, social listening, and practical tips for internal innovation that saves time and costs. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit ...

Jan 14, 202534 minEp. 521

Become a "Better At" Strategic Marketing Leader with Achim Klor

Marketing success starts with consistency! Learn why a unified message builds trust, how to balance short-term and long-term tactics, and the power of AI in marketing. Plus, get insights on empathetic leadership and the importance of listening. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ f...

Jan 07, 202550 minEp. 520

Strategic Crisis Comms and Hurricane Pivots with Celia Fleischaker of isolved

In this episode, learn how to seamlessly transition your events from in-person to virtual, maintain valuable sponsor relationships, and communicate effectively during crises. Plus, get tips on leveraging AI tools for customer service and social sentiment management. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https...

Dec 17, 202436 minEp. 519

Building a Data-Driven, AI-Centric Marketing Strategy with Katie Berg

Struggling to make sense of endless data? Learn how generative AI can transform your marketing strategy with insightful methods to analyze customer sentiment and predict trends. Plus, get expert tips on aligning teams, leveraging buyer intelligence, and driving business growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more....

Dec 10, 202441 minEp. 518
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