Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow

“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn:

• Why interactive content is more important than ever.
• How interactive content helps brands cut through the overwhelming amount of information available in the marketplace.
• How just about anything on your website can be turned into interactive content.
• How strategic interactive content helps brands gain interest and intrigue with the buyer.
• How B2C companies can create more engagement with their customers with interactive content.
• The kinds of brands that can benefit the most from powerful interactive content strategies

Saksham Sharda is the creative director of Outgrow, a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads. Numbers-wise, they have over 5,000 paying users. They are #1 B2B Tech Company in New York according to G2 and HubSpot's fastest-growing app in 2019. Saksham specializes in marketing and web development, particularly in relation to interactivity and data science. Some of the interactive experiences he has designed have been featured on TrendHunter, ProductHunt, New York Marketing Association, Alibaba, TechCrunch, and Digimarcon Silicon Valley. He is also the host of the Marketer of the Month Podcast which has featured guests ranging from the co-founders of Wikipedia, Forbes influencers, and Pulitzer Prize winners.

 

Are you ready to deploy bold and brave content strategies that cut through the clutter? Call Lori Jones today. 303-678-7102.

 

 

TO LEARN MORE ABOUT OUTGROW, CLICK HERE.

TO FIND SAKSHAM SHARDA ON LINKEDIN, CLICK HERE.